What is DMpro? The multi-platform DM automation you never had.

The campaign builder is where every DMpro flow is designed. It’s a visual canvas with a block palette on the left, a live preview on the right (for platforms that support it), and a wire-based flow in the middle. Think Figma-meets-Zapier for social messaging.

Palette blocks are grouped into three types:

• Triggers start a flow. Every campaign begins with exactly one trigger block. Trigger types vary by platform (see the matrix above).
• Actions do something outbound. Send text, send an image, send a product card, insert an affiliate link, send a location, respond with AI.
• Shared Logic blocks work on every platform: delay (wait N seconds/minutes), condition/branch (if fan matches a filter, go left; otherwise, right), set variable, tag conversation, call webhook.

You wire blocks together by dragging from one output node to another block’s input. Multiple branches are fine, and you can nest conditions as deep as you need. There’s no code, no scripting.

Live preview is available for platforms with rich media (Instagram, Facebook, WhatsApp, Telegram). As you edit blocks on the canvas, the preview simulates how the flow will look on that platform’s actual UI, so you’re not guessing what the fan will see.

Canvas tips: zoom with the mouse wheel, pan with space+drag or middle-mouse-drag, use the mini-map in the bottom-right for large flows, right-click any block for duplicate/delete/copy shortcuts.

Templates are the fastest way to get to a working campaign. Instead of dragging blocks onto a blank canvas, you pick a template that already has the trigger, actions, delays, and copy configured. You just swap in your keywords, product images, and links.

Common templates in the library:

• Instagram Comment-to-DM link delivery. The classic “drop LINK for the freebie” flow. Trigger plus tracked-link DM plus follow-up thanks message.
• Instagram Story reply lead magnet. Fan replies to your story, DMpro sends them a PDF, link, or email opt-in.
• Facebook Lead-ad follow-up. Meta Lead Ads submission triggers a Messenger DM within 60 seconds.
• WhatsApp new customer welcome. First inbound WhatsApp message triggers a menu with FAQ options.
• Telegram bot menu with referral tracking. Users start the bot via a tracked referral deep link, DMpro tracks source and delivers a personalized menu.
• Multi-platform product recommendation flow. Uses your Shopify catalog to send matching product cards based on a keyword filter.

Save your own custom templates. Once you’ve built and tested a flow that works, save it as a custom template. Reuse it on another account, share it with your team, or make it the standard flow for a new product launch.

During onboarding, DMpro offers a template picker so you can start with a working example on your very first campaign.

DMpro can pull product data from your store and use it as ready-to-send cards inside any flow. That means your fans can browse your top-sellers, filter by category, and hit checkout from inside Instagram DMs, WhatsApp threads, or Messenger conversations.

Supported store connections:

• Shopify. OAuth-based one-click connect. Full product sync (title, image, price, variants, inventory). Auto-updates when products change.
• WooCommerce. API-key-based connect. Same product sync as Shopify.
• Etsy. OAuth. Pulls active listings.
• 40+ additional stores. Via the Integrations catalog: BigCommerce, Wix, Squarespace Commerce, Ecwid, Volusion, and more.
• Custom CSV upload. If your store isn’t listed, upload a CSV with columns for title, image URL, price, and product URL. Cards render the same way.
• Meta Commerce catalog. For Instagram Shop-enabled accounts, use the native Meta catalog directly.

Product cards include image, title, description, price, and a Buy Now button that opens your checkout. The Buy Now URL is automatically wrapped in your affiliate tracking parameter, so you can see which card in which flow drove which sale.

Disconnect any store from Integrations > Connected stores. Your existing campaigns keep the last-synced product data but stop receiving updates.

DMpro’s built-in affiliate tracking removes the biggest blind spot in DM automation: not knowing which link works. Every time you drop the {{affiliate_link}} token into a message block, DMpro replaces it at send time with a uniquely tagged short URL that redirects through DMpro’s link tracker before landing on your destination.

What gets tracked:

• Click count per campaign, per platform, per day
• Click count per specific message block (if you have multiple links in one flow)
• Approximate click-through rate (clicks divided by matched triggers)
• Trend over time (charts on the Overview page)

Configuring the affiliate source. For each campaign or workspace, you set the base URL that {{affiliate_link}} resolves to. This can be an Amazon Attribution link, a Shopify checkout URL, a landing page, or any tracked URL your affiliate program provides. DMpro appends the tracking parameters on top.

Best practices:

• Use one affiliate link per campaign, not per message. It makes attribution clean and readable.
• For Amazon sellers, use Amazon Attribution tags as the base URL to also earn the ~10% Brand Referral Bonus.
• For Shopify stores, use UTM-tagged product URLs, then match by UTM in Shopify Analytics.
• Never hardcode the same URL across multiple campaigns; you lose attribution granularity.

AI Response is DMpro’s built-in AI conversational block. You add it to any flow, tell it what tone and voice to use, feed it context documents (about your brand, products, FAQ, shipping policy), and it handles the freeform conversation.

Two response modes:

• One-time response. AI sends one reply, then the flow ends or continues to the next block. Good for triage: “Which category are you interested in?” then routes to a category-specific card.
• Continuous conversation. AI stays in the conversation and keeps replying to whatever the fan writes back. Every subsequent message flows through the same AI block until you cut it off with a stop condition (keyword, time, or explicit block).

Context documents. Upload PDFs, paste raw text, or link URLs. DMpro chunks and embeds them so the AI can retrieve the right information for each question. Common uploads: product catalog descriptions, FAQ pages, shipping policy, return policy, brand voice guidelines.

AI credits and billing. Every AI response consumes credits. Free plans get $3 in AI credits per month. Pro plans include a much larger monthly allowance plus pay-as-you-go overage. Credits are consumed based on the size of context sent plus the length of the response generated. You can see credit balance in Settings > Billing.

AI Response is where DMpro really pulls ahead of ManyChat and legacy chatbot tools: you’re not writing decision trees anymore, you’re giving your assistant a briefing.

The Conversations tab is a unified inbox for every message DMpro has sent or received. Threads are grouped by fan across all connected platforms, so you can see the full conversation history with one person even if they’ve messaged you on both Instagram and WhatsApp.

Thread features:

• AI-generated messages are tagged so you can tell which replies were automated and which were from a human on your team.
• Reply manually from inside DMpro. Your manual reply is sent through the platform’s official API just like the automated ones.
• Affiliate context shows in each thread: which campaign, which trigger, which link was sent, and whether it was clicked.
• Ignored webhooks section shows fan messages that didn’t match any active campaign, so you can catch missed opportunities.

The inbox is also where humans on your team pick up where the AI leaves off. If AI Response replies to a question but the fan follows up with something the AI can’t handle confidently, a team member can jump in from the inbox.

DMpro’s invitation system is what makes it usable at agency scale. Instead of duplicating a campaign 20 times for 20 client accounts, you build the flow once and invite each client (or team member) to run it on their own connected account.

Two invite modes:

• Email invite. You add a collaborator by email; they receive a link, sign in (or create an account), and the shared campaign appears in their workspace. They can enable it on their own connected account.
• Public share link. Generate a link that anyone can click to accept the invitation. Useful for open programs, ambassador flows, or affiliate programs where you want to onboard many people at once.

Wait for invites start mode. Some campaigns are designed to only start once an invited collaborator has accepted. This lets you build a campaign for a client while their onboarding is still in progress, and it activates the moment they connect.

Manage invitations from the Invitations tab: pending, accepted, revoked. You can revoke access anytime; the campaign stops firing on that account instantly.

For Pro plans, seats are unlimited, so you can add every member of your agency and every client you serve without a per-seat cost.

The Overview page (/dashboard) is the daily home base. It packs five kinds of data into one screen:

• KPI tiles at the top: messages sent this week, active campaigns, affiliate clicks, trend arrows.
• Live activity feed on the left: every trigger and every automated response, streamed in real time. You literally watch fans engaging with your automations second by second.
• Performance charts in the middle: message volume over time, click-through rate per campaign, top-performing platforms.
• Usage meters on the right: conversation quota used this month, AI credits remaining, seat count. This is where you’ll see if you’re about to hit your Free-plan limit.
• Quick actions: buttons for New Campaign, Connect Account, Browse Templates, Contact Support.

Service health indicators at the bottom show DMpro’s own uptime, plus the connection health of each platform: Instagram Graph API status, WhatsApp Business API status, Meta webhook subscription status. If Meta is having an outage, you’ll see it here before your automations misfire.