LinkedIn Automation

Connect LinkedIn, comment triggers, webhooks, and DM automation (coming soon).

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Official LinkedIn Marketing API, no password requiredDMpro connects to LinkedIn through the official LinkedIn Marketing Developer Platform using OAuth 2.0. You log in on LinkedIn’s own screen: DMpro never receives your LinkedIn password. Revoke access any time under LinkedIn Settings → Data privacy → Permitted services.

Best for: B2B brands and companies running comment automation on a LinkedIn Company Page.

Connect LinkedIn

Go to /settings#accounts.
Click Connect with LinkedIn.
Sign in as a LinkedIn Page admin (organization admin required).
Authorize Community Management API scopes.
Confirm Page name and Connected status.

Not seeing LinkedIn as an option? LinkedIn is the one platform that isn’t turned on by default. Instagram, TikTok, Facebook, WhatsApp, Telegram, and Discord are all enabled out of the box, but LinkedIn ships disabled until it’s switched on for your account. If Connect with LinkedIn isn’t available, contact support to have it enabled.

Comment on Post trigger

Open /campaigns/linkedin/new.
Drag Comment on Post trigger (only trigger available).
Set keyword match on comment text.
Add Reply on comment for public acknowledgment.
Add Call webhook to POST commenter data to your CRM or Slack.

LinkedIn doesn’t offer a “must follow account” ground rule the way Instagram does. That check isn’t available for Company Pages, since pages don’t have followers-only gating.

Send DM (Coming soon)

Send DM appears in palette with subtitle Coming soon · LinkedIn partner API pending.
Block is disabled, do not build flows dependent on LinkedIn DMs until enabled.
Once enabled, LinkedIn DMs will be capped at 1,900 characters and won’t support attachments.
Use Reply on comment + webhook for current automation needs.

Webhook action setup

Drag Call webhook onto canvas after trigger.
Enter HTTPS URL and optional JSON body template.
Payload includes comment text, commenter profile URL, post URN, and campaign metadata.
Your webhook’s response can be sent back as the public comment reply, instead of a fixed message, if you want a dynamic reply.
Test with Send test webhook in inspector.

Publish LinkedIn campaign

Select connected LinkedIn Page account.
Set post scope if limiting to specific company posts.
Click Publish campaign.
Comment with keyword on a company post to verify Reply on comment fires.

What LinkedIn doesn’t support yet: attachments, product cards, and AI-generated replies aren’t available for LinkedIn campaigns, only Reply on comment and Call webhook. Paths and Wait for reply are also more limited on LinkedIn than on other platforms.