Facebook & Messenger

Connect Facebook Page

1. Go to /settings#accounts or /onboarding.
2. Click Connect with Meta on the Facebook card.
3. Meta OAuth popup — grant Page messaging and engagement permissions.
4. Select the Facebook Page you administer.
5. Confirm Connected with Page name and profile picture.

Comment on Page Post trigger

1. Open /campaigns/facebook/new.
2. Drag Comment on Page Post trigger.
3. Set keyword and post scope (all posts, specific post, next post).
4. Add Reply on comment for public response and/or Send DM for Messenger follow-up within the messaging window.

Direct Message trigger

1. Drag Direct Message trigger for inbound Messenger messages.
2. Set keyword filter.
3. Chain Send DM, Send attachment, Send cards, Send buttons, AI Response.

Postback button trigger

1. Drag Postback button trigger.
2. Enter the Postback payload string matching your Messenger template button.
3. Flow runs when user taps that button in an existing Messenger conversation.

Messenger referral trigger

1. Drag Messenger referral trigger.
2. Fires when user opens Messenger via m.me link or Click-to-Messenger ad.
3. Optional: set Referral ref parameter to match specific ad campaigns.

Lead ad form trigger

1. Drag Lead ad form trigger.
2. Connect to Facebook Lead Ads — flow starts when user submits the form.
3. Send thank-you Send DM with offer link or Call webhook to CRM.

Messenger messaging windows

1. Select connected Page in header.
2. Resolve validation errors.
3. Click Publish campaign.

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