SocialPilot is a social media management tool aimed at small businesses and agencies. Its pitch is a flat plan with a set number of social accounts and users, plus client seats and white-label options on the higher tiers, instead of a price per seat. It covers 10 networks, offers bulk scheduling, a social inbox with automation, an AI assistant and detailed reports, and it has been owned by the web services group group.one since 2025.
This review covers what SocialPilot does, what each plan includes, what you really pay, where it falls short and who it suits. Product and pricing facts come from SocialPilot’s own Plans page, help center and newsroom, checked on 7 October 2026. SocialPilot’s website has two different pricing pages, and we explain which one to trust below.
Key Takeaways
- What it is: a flat-plan social media scheduler and inbox with client management, approvals, reports and white-label options for agencies.
- Pricing: five plans. Essentials 30 a month, Standard 50, Premium 100 and Ultimate 200 on monthly billing, or 25.50, 42.50, 85 and 170 billed annually. Enterprise is custom.
- What you get: Essentials has 7 accounts and 1 user, Standard 15 accounts and 3 users, Premium 25 accounts and 6 users with unlimited client seats, and Ultimate 50 accounts with unlimited users.
- Strengths: client seats and client approvals from Premium, white-label reports, bulk upload of up to 500 posts, an inbox with auto-replies, and an MCP server.
- Limits: no free plan, a 10-network list without Mastodon or Telegram, an inbox for only Facebook, Instagram and LinkedIn Pages, and strict refunds.
- Reputation: 4.1 out of 5 on Trustpilot from 57 polarized reviews. We could not read G2 or Capterra directly.
SocialPilot at a Glance
| Details | |
|---|---|
| Type | Social media scheduler with inbox, reports and client management |
| Company | SocialPilot Technologies Inc., owned by group.one since 2025 |
| Founders | Jimit Bagadiya (CEO) and Tejas Mehta |
| Founded | 2014, according to group.one’s announcement |
| Networks | Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business Profile and Bluesky |
| Pricing basis | Flat plan with included accounts and users |
| Entry paid price | Essentials, 25.50 per month billed annually, or 30 monthly |
| Free plan | No |
| Free trial | 14 days, no credit card |
| Mobile app | iOS and Android |
| Security | SOC 2 Type 2 announced in 2024, SSO on Enterprise |
What Is SocialPilot?
SocialPilot was founded by Jimit Bagadiya and Tejas Mehta and grew without outside funding. The company is incorporated in the United States, with its engineering and operations in Ahmedabad, India. SocialPilot says it passed 9.7 million dollars of revenue in 2024 and serves more than 15,000 customers. In July 2025 it announced that it would be acquired by group.one, a Swedish web services group backed by the private equity firm Cinven. The terms were not disclosed, and SocialPilot has not said how the roadmap will change.
Its product has a clear agency angle. You can create clients, let them connect their own accounts without sharing passwords, send posts for client approval, add your logo to reports, and on the top plan run the whole dashboard under your own brand and domain. SocialPilot also sells a separate product, SocialPilot Reviews, for review management, which is not covered here.
Key Features of SocialPilot
1. Networks and publishing
SocialPilot’s plan page lists 10 networks: Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business Profile and Bluesky. Its help center also mentions Tumblr and Facebook Groups, but they are not on the marketing list, so we do not count them. We found no Mastodon, Telegram, Snapchat, Reddit or link-in-bio support.
Publishing is direct for most networks. Instagram Business and Creator accounts publish directly for posts, Stories and Reels, and you can choose a mobile reminder for Stories and Reels. Instagram personal accounts are reminder-only. TikTok defaults to direct publishing, with a mobile reminder as the alternative. Help articles describe network limits, for example up to 10 items in an Instagram carousel, 4 images on X and 300 characters on Bluesky, and a Google Business post uses only the first image.
2. Scheduling, queues, bulk upload and RSS
Each account has a weekly queue of time slots, and queue templates can be applied to many accounts. You can also schedule a post, share now, or share next. AI-suggested times offer the best slots for each account, and repeat posting can republish a post 1 to 10 times.
Bulk upload accepts a CSV or text file of up to 500 posts, including up to 20 image links per post and a first comment, and it is available on Premium and Ultimate only. TikTok carousels and Google Event and Offer posts cannot be bulk imported. Bulk Edit, added in March 2026, lets you edit up to 30 scheduled posts together. RSS feeds can fill your queue automatically, with 5, 10, 15 or 20 feeds depending on the plan. SocialPilot does not publish limits on queued or scheduled posts per plan.
3. Social Inbox and automation
Social Inbox starts on Standard. It covers Facebook Pages, Instagram Business and Creator accounts and LinkedIn Pages, and you can create separate inboxes per client or team. You can reply to, like, hide or delete comments on Facebook, reply to direct messages on Facebook and Instagram, and handle Instagram story mentions. LinkedIn direct messages are not supported, and direct messages on Facebook and Instagram have a 7-day reply window.
Since January 2026 an automation feature can auto-reply to comments and messages by keyword, immediately or with a delay, using AI or your own text, and send an Instagram DM when someone comments. We found no inbox for X, TikTok, YouTube, Threads or Bluesky.
4. AI Pilot
AI Pilot is the assistant inside the composer. It writes captions from a brief, rephrases, changes tone, shortens or expands text, translates and suggests hashtags. Credits are limited by plan: 500 on Essentials, 1,000 on Standard, 5,000 on Premium and unlimited on Ultimate and Enterprise. SocialPilot does not state the credit cost per action, the reset period, the AI model or the data policy.
5. Analytics and reports
Analytics starts on Standard and covers Facebook, Instagram, X, LinkedIn, Google Business Profile, YouTube and TikTok, with Facebook and Instagram split into organic and boosted results. Premium adds a drag-and-drop custom report builder for up to 10 accounts, competitor reports and white-label reports with your logo. Competitor reports cover Facebook and Instagram only and a 90-day window.
Reports export as PDF or CSV, can be emailed to up to 10 people, scheduled weekly or monthly, or shared by link without a login. We found no PowerPoint export. Help articles say a report covers a three-month window at a time, although you can go back up to two years.
6. Clients, approvals and white label
Roles are Owner, Admin, Manager, Content Scheduler and Client. Standard allows 3 users with manager approval. Premium adds unlimited client seats and client approval: clients are invited by email or a reusable link, connect their own accounts, and can approve posts through a link without logging in. An auto-approve setting publishes a post if the client has not responded an hour before it goes out.
Ultimate adds full white label: your brand name, colors, logo and favicon, a custom domain with SSL, a custom sending email, and a dedicated account manager with migration help. The Slack integration is not available to white-label users.
7. Mobile, extension, integrations, API and security
SocialPilot has iOS and Android apps and a browser extension for Chrome, Firefox and Edge. Its App Store rating is 3.0 from 17 ratings and its Google Play rating is 4.2 from about 2,260 reviews. Integrations include Canva, Unsplash, Google Drive, Dropbox, Box, Giphy, Bitly, Feedly, Zapier and ChatGPT. SocialPilot launched an MCP server in April 2026. The public API and single sign-on are Enterprise only.
SocialPilot announced SOC 2 Type 2 certification in May 2024, offers two-factor authentication on every plan, and lets Ultimate accounts enforce it for the team and clients. We could not verify ISO 27001, a data-hosting region or an uptime guarantee. Support runs 24 hours a day, 5 days a week.
What Each SocialPilot Plan Includes
| Feature | Essentials | Standard | Premium | Ultimate |
|---|---|---|---|---|
| Price per month, monthly or annual billing | 30 or 25.50 | 50 or 42.50 | 100 or 85 | 200 or 170 |
| Social accounts included | 7 | 15 | 25 | 50 |
| Team users | 1 | 3 | 6 | Unlimited |
| Client seats | 0 | 0 | Unlimited | Unlimited |
| AI credits | 500 | 1,000 | 5,000 | Unlimited |
| RSS feeds | 5 | 10 | 15 | 20 |
| Social Inbox and automation | No | Yes | Yes | Yes |
| Analytics and PDF reports | No | Yes | Yes | Yes |
| Manager approvals | No | Yes | Yes | Yes |
| Bulk scheduling and CSV upload | No | No | Yes | Yes |
| Custom, competitor and white-label reports | No | No | Yes | Yes |
| Client approvals | No | No | Yes | Yes |
| Advanced white label and custom domain | No | No | No | Yes |
| Dedicated account manager | No | No | No | Yes |
SocialPilot Pricing
| Plan | Price | What is included |
|---|---|---|
| Essentials | 30 monthly, 25.50 annual | 7 social accounts, 1 user, 500 AI credits, content library, queues and calendar |
| Standard | 50 monthly, 42.50 annual | 15 accounts, 3 users, 1,000 AI credits, Social Inbox, analytics, team collaboration and manager approval |
| Premium | 100 monthly, 85 annual | 25 accounts, 6 users, 5,000 AI credits, bulk scheduling, custom and white-label reports, unlimited client seats and client approval |
| Ultimate | 200 monthly, 170 annual | 50 accounts, unlimited users and AI credits, advanced white label, enforced 2FA, dedicated account manager and onboarding |
| Enterprise | Custom | Custom accounts, API access and single sign-on |
Annual billing saves 15 percent, prices exclude tax, and there is no free plan. The 14-day trial needs no credit card. Extra accounts cost 4 a month on every plan, and extra users cost 5 a month on Standard and Premium. SocialPilot’s refund policy is strict: it does not refund annual plans and does not give prorated refunds after more than a day of use. Nonprofits can ask for a discount, and SocialPilot offers 24 hours a day, 5 days a week support on every plan.
| Team scenario | Plan | Monthly cost, monthly or annual billing |
|---|---|---|
| Freelancer, 7 accounts | Essentials | 30 or 25.50 |
| Small team, 3 users, 15 accounts | Standard | 50 or 42.50 |
| Agency, 6 users, 25 accounts, clients | Premium | 100 or 85 |
| Larger agency, 50 accounts, white label | Ultimate | 200 or 170 |
Who Owns SocialPilot?
SocialPilot was bootstrapped until July 2025, when it announced that it would join group.one, a web services group headquartered in Sweden and backed by the private equity firm Cinven. group.one’s other brands include one.com, WP Rocket and Rank Math. SocialPilot did not disclose the deal terms. The founders were quoted in the announcement, but we found no statement on who runs the company now or how the roadmap may change. That is a reasonable question to ask before a long contract.
What Users Say About SocialPilot
Trustpilot shows a TrustScore of 4.1 out of 5 from 57 reviews, and the split is polarized: 42 percent of reviews are five stars and 51 percent are one star. We read that page directly. Praise centers on support, ease of use and value, including bulk upload and the mobile app. The one-star reviews mostly concern an annual plan that could not be refunded after cancellation, and two reviewers say affiliate commissions were not paid. SocialPilot replied to the negative reviews, so treat these as one side of a story.
SocialPilot says it is rated 4.5 on G2 for ease of use. We could not read G2 or Capterra because both were behind bot checks, so we do not quote their review counts. Google Play shows 4.2 from about 2,260 reviews, and the App Store shows 3.0 from 17 ratings, so the Android app appears to be better received.
| What reviewers praise | What reviewers criticize |
|---|---|
| Customer support and ease of use | Refund rules on annual plans |
| Value for money and bulk upload | Publishing notification reliability for Instagram reminders |
| Mobile app on Android | Posts pending review must be edited one by one, in older reviews |
| Client approvals and white-label reports | Inconsistent support speed, according to some reviewers |
SocialPilot Pros and Cons
SocialPilot Pros
- Flat plans with accounts and users included
- Unlimited client seats and client approval from Premium
- White-label reports from Premium and full white label on Ultimate
- Bulk upload of up to 500 posts
- Social Inbox with automation from Standard
- AI Pilot, with unlimited credits on Ultimate
- SOC 2 Type 2 announced and 2FA on every plan
- 14-day trial with no credit card
SocialPilot Cons
- No free plan
- Strict refunds, with none on annual plans
- Only 10 networks, with no Mastodon, Telegram or link in bio
- Inbox covers only Facebook, Instagram and LinkedIn Pages
- Agency features start at Premium
- API and SSO are Enterprise only
- iOS app rated 3.0 from only 17 ratings
- Acquired by group.one in 2025 with no roadmap statement
Who Should Use SocialPilot?
| If you are… | Fit | Why |
|---|---|---|
| A solo creator on a budget | Weak | No free plan, and Essentials has no inbox or analytics |
| A small business with a few accounts | Good | Standard gives 15 accounts, 3 users, inbox and analytics |
| A small agency | Strong | Premium adds client seats, approvals and white-label reports |
| An agency that wants its own branded dashboard | Strong | Ultimate offers a custom domain and white label |
| A team that relies on Mastodon or Telegram | Weak | Neither is supported |
| An enterprise needing SSO or an API | Fair | Both need an Enterprise quote |
SocialPilot Alternatives
| Alternative | Choose it if | Pricing basis |
|---|---|---|
| Sendible | You are an agency that wants unlimited users | Per workspace |
| Buffer | You want per-channel pricing and a free plan | Per channel |
| Publer | You want more networks at a lower per-account price | Per account |
| Agorapulse | You want an inbox on every plan | Per user |
Read our Buffer review, our Publer review or our Agorapulse review for a closer look, and see all of them side by side in our social media management tools guide.
How to Get Started With SocialPilot
- Step 1. Start the trial. Sign up on SocialPilot’s Plans page. The trial lasts 14 days and needs no card.
- Step 2. Connect your accounts. Add the networks you use.
- Step 3. Set your queue. Choose posting slots and apply a queue template.
- Step 4. Invite a client. Use the invite link and test client approval.
- Step 5. Build a report. Create a custom report and add your logo.
- Step 6. Choose a plan. Count accounts, users and client seats, and read the refund policy first.
Final Verdict
SocialPilot is a practical agency tool with a clear price ladder. Standard is good value for a small team that needs an inbox and analytics, Premium unlocks client seats, approvals and bulk upload, and Ultimate offers a real white-label setup. The downsides are the lack of a free plan, a smaller network list, a limited inbox, strict refunds and a recent change of ownership.
Choose it if you run a small agency or a small team and want flat pricing with client features. Skip it if you need Mastodon, a free plan or an inbox for every network. Use the 14-day trial before you pay, read the refund terms, and compare it with the tools in our guide to the best social media management tools.
If you manage clients, see AiGrow’s guide to an Instagram growth agency on the AiGrow blog.
SocialPilot Review FAQs
What is SocialPilot?
SocialPilot is a flat-plan social media scheduler with an inbox, reports, client management and white-label options. It was founded in 2014 and is owned by group.one.
How much does SocialPilot cost?
On annual billing, Essentials is 25.50 a month, Standard 42.50, Premium 85 and Ultimate 170. Monthly billing costs 30, 50, 100 and 200. Enterprise is custom.
Does SocialPilot have a free plan?
No. It offers a 14-day free trial with no credit card.
Which networks does SocialPilot support?
Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business Profile and Bluesky.
Does SocialPilot have bulk scheduling?
Yes, on Premium and Ultimate. You can upload up to 500 posts in one CSV.
Does SocialPilot have a social inbox?
Yes, from Standard. It covers Facebook Pages, Instagram Business and Creator accounts and LinkedIn Pages, with auto-reply automation.
Is SocialPilot good for agencies?
Yes. Premium and Ultimate add unlimited client seats, client approvals, white-label reports and, on Ultimate, a custom domain.
Does SocialPilot have an API?
Only on Enterprise plans, which also include single sign-on.
Does SocialPilot refund annual plans?
According to its refund policy, no. Annual plans are not refunded, and prorated refunds are not given after more than a day of use.
What do users say about SocialPilot?
On Trustpilot it scores 4.1 out of 5 from 57 reviews, with praise for support and ease of use and complaints about refunds. SocialPilot cites 4.5 on G2, which we could not verify directly.
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