Amazon quietly removed the easy “Who You Follow” button from the profile menu, and now the influencers, brands, and authors you followed feel impossible to track down. The list is still there, though. Amazon just buried it a few layers deep and changed the path to reach it.
This guide shows how to find who you follow on Amazon in 2026 (also written as how to see who you follow on Amazon), using the fastest direct link, the full desktop menu path, and the Amazon app steps. It also covers how to unfollow accounts, why the button went missing, and what to do when the following section refuses to load.
This direct link loads your full list of followed authors, brands, and influencers on desktop, even when the menu button is missing. Bookmark it and skip the menu maze next time.
amazon.com/gp/profile/follow/recommendationsMethod 1: The Fastest Way (Direct URL)
Amazon’s follow list has its own URL, which loads directly regardless of what the menu shows. This is the fastest and most reliable way to find who you follow on Amazon.
- Go to amazon.com and sign in with the account whose follows you want to see. You must be logged in for the follow list URL to work.
- In the same browser, open
amazon.com/gp/profile/follow/recommendations. This is Amazon’s direct URL for your followed accounts. - The page loads your full list of followed authors, brands, and influencers. You can click any of them to open their storefront, follow more, or unfollow directly from the list.
Which Amazon URL Should You Use?
Both direct URLs load real Amazon pages, but each shows different content. Use this table to pick the right one for what you actually want to see.
Method 2: Desktop Menu Path (When the Link Is Present)
If you prefer clicking through the interface, the menu path still works for many accounts. The exact wording changes slightly by region and account version, but the structure is the same.
- Sign into Amazon on your desktop browser.
- Hover over Account & Lists in the top right of the page. The dropdown menu opens.
- Click Your Account (or Account on some regions).
- Scroll to the Ordering and shopping preferences section.
- Click Your Amazon Profile (labeled as Your Profile in some accounts). Your public profile page opens.
- On your public profile, scroll to the Who You Follow section, usually below your name and community activity.
- Click See all to open the full following list.
Method 3: Amazon App (iOS and Android)
The follow list is a little more buried in the app, but still reachable in a few taps once you know the path. The steps below are the same on iOS and Android.
- Open the Amazon Shopping app on your phone or tablet and confirm you are logged into the correct account.
- Tap the person icon at the bottom of the screen (third from the left, next to Home and Cart). This opens the Your Account page.
- Scroll to the bottom of the Your Account page.
- Look for Your Amazon Profile. Tap it to open your public profile.
- On your profile, scroll past the Hearts and Community Activity sections until you see Who You Follow.
- Tap See all to view the full list of followed accounts.
How to Unfollow or Manage Your Amazon Follow List
Cleaning up your follow list every few months keeps notifications relevant and your Amazon recommendations sharp. The unfollow steps are the same whether you reached the list through the direct URL, menu path, or app.
- Open your follow list using any of the three methods above.
- Find the account you want to unfollow. Use the search or scroll through the list.
- Click or tap the Following button next to the account name. The button flips to Follow, and the account is removed from your list immediately.
- Repeat for any other accounts you want to remove. There is no bulk unfollow option, so this has to be done one at a time.
Why the Following Link Is Hidden on Amazon
Amazon redesigned the profile page during a broader shift toward the Inspire feed and Amazon Live, and the direct “Who You Follow” link on the account menu was quietly removed in the process.
The backend data is untouched: the accounts you follow still shape your recommendations, live notifications, and Inspire feed. Only the button that used to reveal the list was removed.
The interface behavior also varies by device, region, and account version. Some shoppers still see the menu link, others do not, and the Amazon app hides the section entirely after certain updates. This is why the direct URL from Method 1 is the most reliable route across all accounts.
What Happens When You Follow Someone on Amazon
Amazon’s follow feature is less social network and more personalized shopping signal. When you follow an influencer, author, or brand, a few things start happening in the background:
- New content from their storefront appears in your Inspire feed, Amazon’s scrollable content feed inside the app.
- You may get push notifications when they go live on Amazon Live, Amazon’s livestream shopping platform.
- Your homepage recommendations start reflecting their product picks, style, or category focus.
- If you follow an author, you get updates about their new book releases and audiobook drops.
- If you follow a brand, you may receive deal alerts and product launch announcements from their storefront.
Amazon does not send email digests by default when someone you follow posts. If you want email updates from a specific author, brand, or influencer, you need to enable them separately in that account’s notification settings on Amazon.
The other side of this feature is that anyone can become the account being followed. The Amazon affiliate program is what most of the storefront owners, product reviewers, and Amazon Live hosts you follow are enrolled in, and it has been running since 1996.
Troubleshooting: When the Following List Is Missing or Empty
A few common issues cause the following list to appear broken. These are often searched as “Amazon following list missing” or “can’t find who I follow on Amazon.” Here is how to fix each one.
The “Who You Follow” section is not on your profile
Amazon removed the direct menu link during a redesign. Use the direct URL amazon.com/gp/profile/follow/recommendations instead. It bypasses the menu entirely and loads the list directly.
The direct URL loads a blank page
You are not signed in. Sign in on any other Amazon page first, then open the URL again in the same browser session. Also confirm you are on the correct region (amazon.com, amazon.co.uk, amazon.in, etc.) for the account whose follows you want to see.
Your public profile is set to private
Amazon hides the follow section when your public profile visibility is disabled. Open Your Account → Ordering and shopping preferences → Your Amazon Profile, then enable public visibility in profile settings. Refresh the profile page after saving.
The list is empty even though you know you followed people
Check that you actually tapped Follow and not just Save or Wishlist. The Follow button appears on influencer storefronts, author pages, and brand pages. Wishlisting a product does not add its brand to your follow list.
The app hides the section after an update
Log out of the Amazon Shopping app, force close it, reopen, and log back in. If the section still does not appear, use Method 1 (direct URL) from your phone’s mobile browser instead. The direct URL renders correctly in mobile Safari and Chrome.
If you are not already an Amazon influencer or affiliate but the follow feature made you curious about the other side, the walkthrough on becoming an Amazon affiliate covers the approval process and the 180-day sales rule that trips up most new accounts.
If you sell on Amazon or run an influencer storefront, your Instagram bio is where new followers decide whether to tap through. brandID gives creators a link-in-bio page for their Amazon storefront, YouTube, TikTok, affiliate picks, and every other content stream, all behind one link. Free forever.
Sign Up FreeSummary: The Fastest Way to Find Who You Follow on Amazon
The reliable, one-step method for finding who you follow on Amazon in 2026 is the direct URL: sign into Amazon, then open amazon.com/gp/profile/follow/recommendations. Bookmark it so the missing menu button never slows you down again.
If the direct URL is not an option (shared device, wrong region, or the account is signed out), fall back to the menu path on desktop or the profile section in the Amazon app. Both still work when the direct URL is unavailable, they just take more clicks.
Once you have the list, clean it up quarterly and use the bonus amazon.com/live/following URL to catch livestream content from the creators you actually want to keep following.
FAQs
How do I see who I follow on Amazon?
The fastest way is to sign into Amazon and open amazon.com/gp/profile/follow/recommendations in your browser. That direct URL loads your full list of followed authors, brands, and influencers. The menu path works too if the direct link is unavailable.
Why is the “Who You Follow” section missing from my Amazon account?
Amazon redesigned the profile page and removed the direct menu link during the shift toward the Inspire feed. The follow list still exists in the backend, but the button is now hidden on many accounts. The direct URL amazon.com/gp/profile/follow/recommendations bypasses the missing menu and loads your list directly.
Can I see who follows me on Amazon?
No. Amazon’s follow feature is one-directional and private by design. You can see who you follow, but not who follows your own profile, storefront, or author page. Amazon Influencer Program members can see a follower count on their dashboard, but not a list of individual followers.
How do I unfollow someone on Amazon?
Open your follow list (via amazon.com/gp/profile/follow/recommendations or the menu path), find the account you want to remove, and click or tap the Following button next to their name. It flips to Follow and removes them from your list immediately. There is no bulk unfollow option.
What is the direct URL to my Amazon following list?
The direct URL is https://www.amazon.com/gp/profile/follow/recommendations. It loads your full list of followed accounts when you are signed in. A second URL, amazon.com/live/following, shows recent and upcoming Amazon Live shows and content from those accounts rather than the plain list.
Does Amazon send email updates when someone I follow posts?
Amazon does not send email digests by default. Updates from followed accounts appear in your Inspire feed and as push notifications when they go live on Amazon Live. If you want email updates from a specific author, brand, or influencer, you need to enable them separately in that account’s notification settings.
Can I follow someone on Amazon without them knowing?
Yes. Amazon does not notify influencers, authors, or brands about individual new followers. They see aggregate follower counts on their dashboard but not identifiable data about who followed them. Your follow activity is not shown on your public profile to anyone else.
How is following someone on Amazon different from adding them to a wishlist?
Following is for accounts (influencers, authors, brands). Wishlists are for products. Following a brand or influencer means you get updates from their storefront and live streams. Wishlisting a product just saves it for later purchase and does not add the seller or brand to your follow list.
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