Analytics

Go to brandid.app/analytics to see everything happening on your public page in one place. At the top you get four key metric cards, then an activity chart, where your visitors come from and what devices they use, your products and sales performance, the people who’ve filled out your forms (downloads, email, contact details, giveaways), your subscribers, and your tracking setup for Facebook Pixel, Google Analytics and UTM tags.

Right under the page title you’ll find your page link (brandid.app/yourname) with a Copy link button. Click it to copy your page URL to your clipboard, it will show Copied for a moment to confirm.

Tip: if you’ve never had any traffic yet, the page header will simply say “No data yet, share your page and your stats will start flowing in.” That’s expected for a brand new page, not an error.

The “Key metrics” row at the top of Analytics shows four cards, each with an icon, a value, a small sparkline, and a badge showing how the number has changed:

• Page views: how many times your public page was loaded.
• Link clicks: how many times visitors clicked any link or block on your page.
• Avg. CTR: your average click-through rate, meaning the share of page views that turned into a click.
• Subscribers: how many people have subscribed to hear from you through your page.

Each card has its own date range filter, so you can look at any one metric over a different window than the rest of the page if you want.

Avg. CTR is the percentage of your page views that resulted in a link click. A CTR of 20% or higher is labeled “Healthy, above 20% is strong” right on the card, instead of the usual up/down comparison. If your CTR is under 20%, the card instead compares your current CTR to the previous period so you can see whether it’s trending up or down.

Tip: if your CTR is low, try reordering your links so your most important offer sits near the top, or make your link titles clearer about what visitors will get when they click.

That badge compares the first half of your selected date range to the second half, so you can see whether things are moving up or down within the window you’re looking at. If you’re viewing the default 7 day range, it’s labeled “vs. last week”. For any other range (28 days, 90 days, or a custom range) it’s labeled “vs. previous period”.

A green up arrow means you’re improving, a down arrow means the number dropped, compared to the earlier half of that same window.

“Awaiting data” is the badge you’ll see on a Key metrics card instead of an up/down percentage when there’s simply nothing to compare yet, for example right after you create your page. It’s not an error, it just means brandID hasn’t collected enough activity to calculate a change over time. You’ll also see muted sub-text like No visits yet, No clicks yet, Needs views & clicks, or No subscribers yet depending on the card.

Every section of the Analytics page has its own tailored “nothing here yet” message rather than a generic one, for example the Countries card shows “No location data yet” and the Subscribers card shows “No subscribers yet.” These all clear up on their own as real visits and clicks start coming in, there’s nothing you need to set up.

Every section on the Analytics page (Key metrics, Activity, Top countries, Devices, Products & sales) has its own date range filter, there’s no single filter that controls the whole page at once. Click the range pill on any card to open a small popover with:

• Preset buttons: Last 7 days, Last 28 days, Last 90 days
• A Custom range option with From and To date fields
• An Apply button, which stays disabled until your From date is on or before your To date

The earliest date you can select is April 15, 2022, and the latest is today.

This is expected behavior, not a bug. The 7 day range is free on every plan. If you pick 28 days, 90 days, or a custom range on a plan that doesn’t include wider analytics, brandID briefly applies the wider range so you can see it redraw, opens an upgrade prompt, and then automatically reverts your selection back to 7 days a moment later. It’s a quick visual way of showing you that wider date ranges are a paid feature, rather than just greying the buttons out.

Tip: if you want to keep viewing 28 or 90 day ranges (or a custom range), you’ll need to upgrade your brandID plan. Click Upgrade Plan on the prompt that appears, it opens brandID’s pricing page in a new tab so your Analytics page stays right where it was.

The Activity card plots two lines over your selected date range: Views and Clicks, so you can see at a glance whether visits are converting into clicks, and how both trend day by day. Until you have any traffic, you’ll see an empty chart frame with the message “No activity yet, views and clicks will chart here once people start visiting your page.”

Top countries lists the top 5 countries your visitors come from, ranked by page views, with an “Others” row rolling up everyone else. Devices shows a donut chart of the top device types your visitors used (like mobile, desktop, tablet), with the leading device type’s share shown in the center and a legend with the percentage and count for each type.

Both are useful for knowing your audience, for example if most visitors are on mobile, make sure your page and any linked content look good on a phone screen.

This section covers how your products and affiliate brand links are performing:

• Revenue, Sales, and Product clicks: three summary numbers covering your whole account.
• Top products: your best performing products ranked by clicks, showing the product, its collection, click count, and units sold.
• Top affiliate brands: the affiliate brands you feature ranked by clicks, showing number of products, clicks, and sales/revenue for each.

Until you have activity here, you’ll see “No product activity yet” or “No brand activity yet” instead of empty tables.

The “Collected data” section brings together everyone who’s filled out a form-type block on your page: Download details (people who grabbed a download or media kit), Email me (contact form submissions), Contact details (phone collector submissions), and Giveaway entries. Each card shows the relevant columns, for example Downloads shows Email, Name and Date, while Contact details shows Phone, Name, Email, Message, Country and Date.

On any of these cards you can:

• Click the selector next to the title to filter by a specific link, or view “All” of that type
• Click Export CSV to download the entries (this button is disabled if there’s nothing to export yet)
• Click the trash icon on a row to delete that entry, you’ll be asked to confirm first since this can’t be undone
• Use the Prev/Next controls at the bottom if there’s more than one page of results

Note: if a link card elsewhere tells you to “view submissions,” it will jump you straight to the Contact details card on this page and briefly highlight it with a glow so you can find it fast.

Subscribers is its own card, separate from Collected data, because subscribers belong to your page as a whole rather than to one specific link or form. It shows a running list of everyone who’s subscribed, with columns for name, email, phone number, country, date, and status, plus a running total count. Unlike the Collected data cards, there’s no link filter and no export or delete option here since unsubscribing is something only the subscriber themselves can do.

These live at the bottom of the Analytics page under “Setup & tracking,” and they’re for connecting your own outside analytics tools, not for viewing your brandID stats:

• Tracking pixels: paste your Facebook Pixel ID and/or Google Analytics ID here to track your page visitors in those external tools too. Each field shows a LIVE badge once you’ve filled it in, and the card header tells you how many are connected.
• UTM parameters: add a Medium and Source under “Campaign tags” to tag traffic coming from your own campaigns (like an email blast or a specific social post) so you can trace it in your other analytics tools.

Both save automatically as soon as you click out of the field, there’s no separate Save button to press.

No. “Data unavailable, we couldn’t reach Google Analytics just now, your page is still tracking visits” just means brandID briefly couldn’t fetch that card’s numbers, your traffic is still being recorded in the background. This message appears with a Try again button on the Downloads and Subscribers cards. On the chart-based cards (Activity, Top countries, Devices, Key metrics), a similar temporary hiccup just shows as the normal empty state rather than an error message, so don’t worry if one of those looks empty for a moment, refreshing the page usually clears it up.