Instagram Influencer
Pricing Calculator
Find Out How Much Instagram Influencers Really Charge
Get instant insights into influencer pricing, engagement rates, and post value with brandID
How the Influencer
Pricing Tool Works
Get accurate pricing estimates in three simple steps
Enter the Instagram Handle
Just type in any public Instagram username. No signup or login required.
Get Real-Time Data
Our engine analyzes follower count, engagement rate, and content type to calculate an estimated cost per post or campaign.
Compare and Plan
Use insights to decide which influencers offer the best ROI for your marketing goals. Compare multiple influencers side-by-side.
How Much Does an Instagram
Influencer Post Cost?
Average pricing overview based on follower count and engagement
Nano Influencers
1K–10K followers
per post
Micro Influencers
10K–100K
per post
Macro Influencers
100K–1M
per post
Mega Influencers
1M+
per post
💡 Pro Tip: The brandID Influencer Pricing Calculator helps estimate these ranges automatically
What Factors Affect
Instagram Influencer Pricing?
Understanding the variables that determine influencer rates
Follower Count & Engagement Rate
Higher follower counts usually mean higher prices, but engagement rate is what truly determines value. Influencers with smaller but more active audiences can sometimes offer better ROI.
Content Type & Quality
Reels, carousel posts, and in-depth collaborations typically cost more than simple images due to production time and effort.
Niche & Audience Demographics
Influencers in specialized niches (like fitness, beauty, or finance) often charge more because of higher audience relevance and conversion potential.
Usage Rights & Deliverables
If you request rights to reuse content for ads or across platforms, expect to pay extra. Deliverables like Stories + Reels + posts also increase pricing.
Campaign Duration
Long-term collaborations or ambassador deals often include discounted rates per post, but come with a higher total cost.
Why Choose brandID's
Influencer Pricing Tool
The most accurate and comprehensive pricing calculator in the market
100% Free to Use
No signup, no payment, no hidden costs. Completely free forever.
Instant, Data-Driven Results
Get accurate pricing estimates in seconds based on real engagement data.
For Brands & Influencers
Designed for brands, agencies, and influencers to plan better collaborations.
Full Context & Metrics
Not just numbers—get engagement, audience, and growth insights too.
Everything You Need to Plan Smarter Collaborations
Ready to Discover
Fair Influencer Pricing?
Stop guessing and start planning smarter.
Get transparent, data-backed pricing estimates for any Instagram creator instantly.
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Suggest Your IdeaEverything you need to know about Instagram influencer pricing
The pricing calculator provides a data-driven estimate based on engagement rate, follower size, and niche. Real prices may vary slightly depending on exclusivity and brand agreements. Our estimates are based on thousands of real influencer campaigns and industry standards.
Both. Some prefer per-post pricing (for single collaborations), while others offer campaign or bundle rates for multiple deliverables. Many influencers provide discounts for long-term partnerships or when you book multiple posts at once.
You can reach out through email or DM, asking for their media kit or rate card. Always share campaign details like deliverables, goals, and deadlines to get a tailored quote. Be professional and clear about your brand, budget range, and expectations.
Our calculator estimates the cost per Instagram post, but influencers may also offer packages including Stories, Reels, or other content types. The estimate typically covers content creation and posting, but may not include usage rights, exclusivity, or additional deliverables.
Yes! It's useful for creators who want to benchmark their rates against market averages and present transparent pricing to potential brand partners. The tool helps you understand if you're charging fairly based on your engagement and follower count.
Yes, brandID's Influencer Pricing Calculator is completely free and doesn't require login or payment. We believe in making influencer marketing insights accessible to everyone—brands, agencies, and creators alike.
Still have questions?