Track, analyze, and boost your Instagram engagement with brandID's AI-powered insights. Understand what drives likes, comments, saves, and reach — and grow smarter.
Everything you need to understand and optimize your Instagram engagement
Monitor your Instagram performance with brandID analytics. Get instant updates on likes, comments, shares, saves, and reach as they happen.
Measure likes, comments, shares, saves & reach in one comprehensive dashboard.
Compare your engagement rate with top competitors and identify growth opportunities.
Get personalized insights from brandID to boost engagement. Our AI recommends optimal posting times, hashtags, and content formats.
Download professional PDF/CSV reports instantly for clients and stakeholders.
Monitor your Instagram performance with brandID analytics. Get instant updates on likes, comments, shares, saves, and reach as they happen.
Measure likes, comments, shares, saves & reach in one comprehensive dashboard.
Compare your engagement rate with top competitors and identify growth opportunities.
Get personalized insights from brandID to boost engagement. Our AI recommends optimal posting times, hashtags, and content formats.
Download professional PDF/CSV reports instantly for clients and stakeholders.
Real-time Data Visualization
brandID shows you instant engagement data for every post. No more waiting for delayed insights — track your performance as it happens and make quick adjustments to maximize reach.
Identify your most engaged followers and discover audience patterns. Understand who interacts with your content and when they're most active to optimize your posting strategy.
Audience Analytics Dashboard
Competitor Comparison
Compare your engagement rate with top competitors. See how you stack up against industry leaders and identify strategies that drive superior performance.
brandID recommends best posting times, hashtags, and content formats. Our AI analyzes your historical performance to suggest data-driven improvements.
AI Optimization Engine
Three simple steps to unlock powerful engagement insights
Securely connect your Instagram business or creator profile in seconds. No password required — powered by Instagram's official API.
brandID collects engagement metrics in real time, analyzing likes, comments, saves, shares, and reach across all your content.
Use brandID's actionable insights to improve engagement. Get AI-powered recommendations on timing, hashtags, and content strategy.
Comprehensive engagement analytics at your fingertips
Track your total engagement rate and drill down into individual post performance with detailed metrics.
Identify your best content with detailed breakdowns of likes, comments, saves, and shares.
See engagement by hashtags, posting times, and content type to optimize your strategy.
Understand who engages the most with age, gender, location, and activity pattern insights.
Download professional PDF/CSV reports with your branding for clients and stakeholders.
Real-time engagement analytics and insights

"brandID gave us a clear view of what works. Our engagement rate grew 42% in just 3 months."
Influencer
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Social Media Manager
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Suggest Your IdeaEverything you need to know about Instagram engagement rates
A good engagement rate varies by follower count. Typically: 1-3% is average, 3-6% is good, 6-10% is excellent, and above 10% is exceptional. Micro-influencers (10K-100K followers) often have higher engagement rates than mega-influencers.
Engagement rate is calculated by dividing total engagements (likes + comments) by follower count, then multiplying by 100 to get a percentage. Our tool analyzes recent posts to provide an accurate average engagement rate.
Yes! brandID's Instagram Engagement Rate Calculator is completely free. Simply enter any public Instagram username and get instant, accurate engagement metrics without signup or payment.
Common reasons include algorithm changes, inconsistent posting schedule, content not resonating with your audience, increased fake followers, posting at wrong times, or lack of audience interaction. Regular audits help identify issues early.
No. Our tool can only analyze public Instagram profiles as we need access to posts, likes, and comments data. Private accounts do not share this information publicly.
We recommend checking weekly or bi-weekly to track trends and identify what content performs best. Monitor engagement after campaigns, algorithm updates, or content strategy changes to optimize your results.
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