{"id":35230,"date":"2026-10-12T07:02:55","date_gmt":"2026-10-12T07:02:55","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35230"},"modified":"2026-10-13T13:15:11","modified_gmt":"2026-10-13T13:15:11","slug":"tiktok-creator-fund","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/","title":{"rendered":"TikTok Creator Fund: What It Pays, Who Can Join (2026)"},"content":{"rendered":"<div style=\"max-width:860px;margin:0 auto;font-family:'Inter','Segoe UI',system-ui,-apple-system,sans-serif;font-size:18px;line-height:1.7;color:#4A3A38;\">\n<p style=\"margin:0 0 16px;\">The TikTok Creator Fund was the first serious attempt by any short-form video platform to pay creators directly for the views their content earned. Launched in 2020 with a $200 million purse that scaled to $1 billion over three years, it set the pace for every other creator payout program that came after it, and remains the yardstick most creators still use when they weigh <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/how-to-make-money-on-tiktok\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">ways to make money on TikTok<\/a> against each other. In the United States the Fund itself is no longer accepting new applicants, having been phased out and replaced by the Creator Rewards Program, but it still runs in several European and UK markets, and the historical pay data is useful for anyone deciding whether to lean on view-based payouts at all.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#What_Is_the_TikTok_Creator_Fund\" >What Is the TikTok Creator Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Is_the_TikTok_Creator_Fund_Still_Available\" >Is the TikTok Creator Fund Still Available<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#United_States_Closed\" >United States: Closed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#UK_France_Germany_Italy_Spain_Open\" >UK, France, Germany, Italy, Spain: Open<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Creator_Fund_vs_Creator_Rewards_Program\" >Creator Fund vs Creator Rewards Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#How_Much_the_TikTok_Creator_Fund_Actually_Paid\" >How Much the TikTok Creator Fund Actually Paid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Real_Creator_Numbers\" >Real Creator Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Why_the_Rate_Was_So_Low\" >Why the Rate Was So Low<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Who_Can_Join_the_TikTok_Creator_Fund\" >Who Can Join the TikTok Creator Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#How_to_Join_the_Creator_Fund_Where_It_Is_Still_Open\" >How to Join the Creator Fund (Where It Is Still Open)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#What_Happens_After_Approval\" >What Happens After Approval<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#US_Creators_Use_the_Creator_Rewards_Program_Instead\" >US Creators: Use the Creator Rewards Program Instead<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Why_So_Many_Creators_Quit_the_Creator_Fund\" >Why So Many Creators Quit the Creator Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Better_Ways_to_Monetize_TikTok\" >Better Ways to Monetize TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Turn_Your_TikTok_Bio_Into_a_Monetised_Hub\" >Turn Your TikTok Bio Into a Monetised Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#Bottom_Line\" >Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:30px 0 32px;\">\n<div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div>\n<ul style=\"margin:0;padding-left:26px;list-style:disc outside;\">\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">TikTok Creator Fund closed in the US on December 16, 2023:<\/strong> and was replaced by the Creativity Program Beta, now called the Creator Rewards Program, which pays substantially more per view.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">TikTok Creator Fund still runs in the UK, France, Germany, Italy, and Spain:<\/strong> with the same low RPM of roughly two to four cents per 1,000 views that it had at launch.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">TikTok Creator Fund eligibility is tight:<\/strong> requiring 18+ age, 10,000 followers, 100,000 views in the last 30 days, and a US or supported-market account.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">TikTok Creator Fund payouts drew heavy creator criticism:<\/strong> with viral accounts reporting $20 to $40 for a million views, which is why the newer program raised the floor.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">TikTok Creator Fund videos cannibalize each other:<\/strong> because the pool is fixed, so viral months for one creator mean lower RPMs for everyone else in the same window.<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"What_Is_the_TikTok_Creator_Fund\"><\/span>What Is the TikTok Creator Fund<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The TikTok Creator Fund is a direct-payout program that pays eligible creators based on the engagement their videos generate. Payouts come from a fixed pool TikTok commits to in advance, which means the per-view rate rises and falls with how much total content the Fund serves in a given day.<\/p>\n<p style=\"margin:0 0 16px;\">TikTok announced the Fund in July 2020 with an initial $200 million commitment in the US, then expanded it to the UK, France, Germany, Italy, and Spain. In 2021 the company said the fund would scale to $1 billion over three years, and it has since paid out to tens of thousands of creators across those markets. Payment is calculated per 1,000 qualifying video views, with authenticity, engagement, and compliance with Community Guidelines all factored into the per-mille rate.<\/p>\n<p style=\"margin:0 0 16px;\">The important detail most explainers get wrong: this is not an ad-revenue share. YouTube pays Partner Program creators a percentage of the ads shown on their videos. The TikTok Creator Fund paid out of a separate pot that had nothing to do with how much a given video earned in advertising, which is why the per-view rate stayed stubbornly low even as the app grew its ad business.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Is_the_TikTok_Creator_Fund_Still_Available\"><\/span>Is the TikTok Creator Fund Still Available<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The answer depends on which country you are posting from. The Fund has one status in the United States and a different status in Europe.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"United_States_Closed\"><\/span>United States: Closed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">TikTok shut down the Creator Fund for US creators on December 16, 2023. From that date, new US applicants could no longer join, and existing US Fund participants were moved onto the Creativity Program Beta, which was renamed to the Creator Rewards Program in early 2024. The newer program pays several times more per 1,000 qualified views, but it requires videos to be longer than one minute, which is a hard shift away from short-form native TikTok content.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"UK_France_Germany_Italy_Spain_Open\"><\/span>UK, France, Germany, Italy, Spain: Open<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">The original Creator Fund remains active in these markets as of this writing. Eligible creators can still apply from inside the app and receive payouts under the original terms, which means short-form videos still qualify, and the lower per-view rate still applies. There has been no public roadmap for when (or if) TikTok plans to retire the European Fund.<\/p>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:4px solid #EE6055;border-radius:10px;padding:16px 20px;margin:18px 0 24px;\">\n<div style=\"margin:0 0 6px;font-size:13px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">QUICK CHECK<\/div>\n<div style=\"color:#2A1A18;font-size:16px;line-height:1.6;\">If you created your TikTok account outside a supported country and later moved, the account is permanently tied to the signup country for Creator Fund purposes. There is no way to switch regions, and VPN use will disqualify an account outright.<\/div>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Creator_Fund_vs_Creator_Rewards_Program\"><\/span>Creator Fund vs Creator Rewards Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">For US creators the practical comparison is between the old Creator Fund and the newer Creator Rewards Program, since the first is retired and the second is the only remaining direct-payout option on the app. The two programs are structured very differently.<\/p>\n<div style=\"overflow-x:auto;border:1px solid #FAD9D3;border-radius:12px;margin:24px 0 40px;\">\n<table style=\"width:100%;border-collapse:collapse;font-size:15px;\">\n<thead>\n<tr style=\"background:#EE6055;color:white;text-align:left;\">\n<th style=\"padding:14px 16px;font-weight:700;\">Dimension<\/th>\n<th style=\"padding:14px 16px;font-weight:700;\">Creator Fund (Legacy)<\/th>\n<th style=\"padding:14px 16px;font-weight:700;\">Creator Rewards Program<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Payout structure<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Fixed pool divided across all videos<\/td>\n<td style=\"padding:12px 16px;\">Per-video RPM based on engagement, retention, originality, search value<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Minimum video length<\/strong><\/td>\n<td style=\"padding:12px 16px;\">No minimum<\/td>\n<td style=\"padding:12px 16px;\">Longer than 1 minute<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Follower minimum<\/strong><\/td>\n<td style=\"padding:12px 16px;\">10,000<\/td>\n<td style=\"padding:12px 16px;\">10,000<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">30-day view minimum<\/strong><\/td>\n<td style=\"padding:12px 16px;\">100,000<\/td>\n<td style=\"padding:12px 16px;\">100,000 on qualifying content<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Minimum age<\/strong><\/td>\n<td style=\"padding:12px 16px;\">18+<\/td>\n<td style=\"padding:12px 16px;\">18+<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Typical pay per 1M views<\/strong><\/td>\n<td style=\"padding:12px 16px;\">$20 to $40<\/td>\n<td style=\"padding:12px 16px;\">$400 to $1,200 reported by most creators<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Available in US<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Closed since Dec 16, 2023<\/td>\n<td style=\"padding:12px 16px;\">Open<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Available in UK and EU<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Open<\/td>\n<td style=\"padding:12px 16px;\">Rolling out country by country<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"How_Much_the_TikTok_Creator_Fund_Actually_Paid\"><\/span>How Much the TikTok Creator Fund Actually Paid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">Public creator reports and TikTok&#8217;s own statements line up on the same payout range: between $0.02 and $0.04 per 1,000 qualifying video views. That works out to $20 to $40 per million views, which is one to two orders of magnitude lower than the YouTube Partner Program&#8217;s typical $1,000 to $5,000 per million views on long-form content.<\/p>\n<figure style=\"margin:28px 0 36px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/10\/creatorfund-infographic.webp\" alt=\"Horizontal bar chart comparing pay per 1 million views: TikTok Creator Fund legacy at $20-$40, Pulse at $200-$500, Creator Rewards Program at $400-$1,200, Live Gifts at ~$1,500 average, TikTok Shop affiliate at $1,000-$5,000+.\" width=\"1720\" height=\"1000\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;border:1px solid #FAD9D3;border-radius:12px;\"\/><figcaption style=\"color:#4A3A38;font-size:14px;margin-top:10px;text-align:center;font-style:italic;\">Pay per 1 million views across TikTok&#8217;s monetization programs. The Creator Fund legacy rate is roughly 1 to 2 percent of what the newer Creator Rewards Program delivers.<\/figcaption><\/figure>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Real_Creator_Numbers\"><\/span>Real Creator Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Creators who have published their Creator Fund dashboards publicly cluster around the same range. A creator with 1.5 million followers typically reports Fund earnings of roughly $300 to $500 for a month that generated 15 to 20 million views. One widely circulated screenshot from a mid-tier creator showed $0.027 per 1,000 views as the effective rate across a full month, with no single video breaking $0.04.<\/p>\n<p style=\"margin:0 0 16px;\">Comparing the Fund rate against TikTok&#8217;s other payout surfaces makes the gap easier to see. Current RPM numbers for <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/how-much-does-tiktok-pay-per-view\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">what TikTok pays per view across every monetization program<\/a> cover Rewards Program, Pulse, Series, and Live Gifts alongside the legacy Fund rate, which is the right frame if you are deciding where to put your production time.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Why_the_Rate_Was_So_Low\"><\/span>Why the Rate Was So Low<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Two structural reasons. First, the Fund paid from a fixed pool. If creator submissions doubled in a month, each video received half as much per view, because the pool did not grow with content supply. Second, the Fund was never tied to ad revenue. YouTube can afford $2 to $5 RPMs because advertisers pay directly against each watch. TikTok&#8217;s Fund paid out of a marketing budget line, which is bounded by what the company is willing to spend on creator acquisition in a given year rather than by what the content itself earns.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Who_Can_Join_the_TikTok_Creator_Fund\"><\/span>Who Can Join the TikTok Creator Fund<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The requirements are identical across every market where the Fund is still open. All four of these have to be true at the moment you apply, and TikTok re-checks eligibility monthly for continuing participants.<\/p>\n<ul style=\"margin:0 0 20px;padding-left:26px;list-style:disc outside;\">\n<li style=\"margin:6px 0;\"><strong>You are 18 years or older.<\/strong> TikTok checks the birthday on the account, not on the device.<\/li>\n<li style=\"margin:6px 0;\"><strong>Your account has at least 10,000 authentic followers.<\/strong> Bot or purchased followers that get later purged will push the account below the threshold and freeze payouts.<\/li>\n<li style=\"margin:6px 0;\"><strong>You have at least 100,000 video views in the last 30 days.<\/strong> Views on removed or shadow-flagged videos do not count toward the total.<\/li>\n<li style=\"margin:6px 0;\"><strong>Your account is based in a supported country.<\/strong> United States applicants can no longer join (the Fund is closed there); UK, France, Germany, Italy, and Spain accounts remain eligible.<\/li>\n<li style=\"margin:6px 0;\"><strong>Your account is in good standing.<\/strong> Active Community Guidelines strikes, duplicated-content flags, or dispute history will block the application until they clear.<\/li>\n<\/ul>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:4px solid #EE6055;border-radius:10px;padding:16px 20px;margin:18px 0 24px;\">\n<div style=\"margin:0 0 6px;font-size:13px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">ONE MORE DETAIL<\/div>\n<div style=\"color:#2A1A18;font-size:16px;line-height:1.6;\">Business accounts are not eligible for the Creator Fund. The account has to be set to Creator Account (or Personal) under Settings and Privacy, Account, Switch to Business Account.<\/div>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"How_to_Join_the_Creator_Fund_Where_It_Is_Still_Open\"><\/span>How to Join the Creator Fund (Where It Is Still Open)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">If you are in the UK or EU and meet the eligibility rules above, the application takes under two minutes from inside the TikTok app. The flow has not changed meaningfully since 2021.<\/p>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:14px;padding:20px 24px;margin:22px 0 30px;\">\n<div style=\"margin:0 0 8px;font-size:14px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">FAST ANSWER<\/div>\n<div style=\"color:#2A1A18;font-size:17px;line-height:1.65;\">Open TikTok, go to Profile, tap the three-line menu, then <strong>Settings and Privacy<\/strong>. Choose <strong>Creator tools<\/strong>, then <strong>Creator Fund<\/strong>. Review the terms, agree, and submit. Approval usually arrives within 24 hours if you meet the requirements, and earnings start accruing on new videos published after approval.<\/div>\n<\/div>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"What_Happens_After_Approval\"><\/span>What Happens After Approval<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">A new Creator Fund dashboard appears under Creator Tools showing estimated earnings per day, lifetime earnings, and a 30-day view count. Payouts arrive about 30 days after the end of each calendar month, which means a video that goes viral in January pays out at the end of February. The payment threshold is \u00a310 or \u20ac10, and payments come through PayPal or the Zelle-equivalent in each market.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"US_Creators_Use_the_Creator_Rewards_Program_Instead\"><\/span>US Creators: Use the Creator Rewards Program Instead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">The Creator Rewards Program lives in the same menu, listed as Creator Rewards Program (or Creativity Program if your app has not updated). Requirements are the same 18+ \/ 10K followers \/ 100K views, but videos must be longer than one minute to qualify for payouts. Short-form content under 60 seconds is still searchable and discoverable but earns zero through this program.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Why_So_Many_Creators_Quit_the_Creator_Fund\"><\/span>Why So Many Creators Quit the Creator Fund<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">By 2022 the Fund had become a punchline in creator circles. The main complaints were all variations on the same math problem.<\/p>\n<div style=\"overflow-x:auto;border:1px solid #FAD9D3;border-radius:12px;margin:20px 0 32px;\">\n<table style=\"width:100%;border-collapse:collapse;font-size:15px;\">\n<thead>\n<tr style=\"text-align:left;\">\n<th style=\"background:#2E7D5F;color:white;padding:12px 16px;font-weight:700;width:50%;\">Pros<\/th>\n<th style=\"background:#C14545;color:white;padding:12px 16px;font-weight:700;width:50%;\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:white;\">\n<td style=\"padding:11px 16px;vertical-align:top;\">Simple to join: three taps inside Settings, no tax paperwork before approval.<\/td>\n<td style=\"padding:11px 16px;vertical-align:top;\">Pay per 1,000 views stuck at $0.02 to $0.04, which is roughly 1-2% of what long-form YouTube pays.<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:11px 16px;vertical-align:top;\">Payments arrive reliably on schedule once the \u00a310 or \u20ac10 threshold is cleared.<\/td>\n<td style=\"padding:11px 16px;vertical-align:top;\">Fixed pool means every new creator joining lowers the rate for everyone already in.<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:11px 16px;vertical-align:top;\">No external platform or management fee is deducted from the payout.<\/td>\n<td style=\"padding:11px 16px;vertical-align:top;\">Views on reposts, duets, and stitched videos count less or not at all.<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:11px 16px;vertical-align:top;\">Earnings continue even when creator is not actively posting, as long as back catalogue earns views.<\/td>\n<td style=\"padding:11px 16px;vertical-align:top;\">No ad-revenue upside: a viral commercial-friendly video earns the same per view as a casual one.<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:11px 16px;vertical-align:top;\">Works for short-form native TikTok content, unlike the Rewards Program.<\/td>\n<td style=\"padding:11px 16px;vertical-align:top;\">US version was shut down with 30 days notice, which taught the market the Fund can disappear overnight.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Better_Ways_to_Monetize_TikTok\"><\/span>Better Ways to Monetize TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The Creator Fund is one of five or six payout surfaces TikTok offers, and it is rarely the biggest line on a creator&#8217;s income statement. The three that pay substantially more for most accounts are the Creator Rewards Program, TikTok Shop affiliate commissions, and Live Gifts for creators who go live more than twice a week.<\/p>\n<p style=\"margin:0 0 16px;\">Affiliate payouts in particular have overtaken the Fund for mid-tier creators in beauty, fashion, home, and consumer tech. A single viral product video can earn more in commissions than a month of Creator Fund views, which is why <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/how-to-become-a-tiktok-shop-affiliate\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">becoming a TikTok Shop affiliate<\/a> has become a more useful route than any Fund-focused play for most mid-tier accounts.<\/p>\n<p style=\"margin:0 0 16px;\">Brand deals follow a similar pattern. Creators in the 50K to 500K follower range are landing $400 to $2,000 flat fees for a single sponsored video, which almost always clears a month of Fund earnings in one post. Pulse (TikTok&#8217;s ad revenue share with top-performing content) and Series (paid-access video packs) round out the surfaces worth testing before any serious effort goes back into the Creator Fund.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Turn_Your_TikTok_Bio_Into_a_Monetised_Hub\"><\/span>Turn Your TikTok Bio Into a Monetised Hub<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The single link in your TikTok bio is almost always worth more than the Creator Fund payout line. A dedicated link-in-bio page lets you route the same follower base to a Shopify store, an affiliate shop, a newsletter signup, a Discord community, or a Patreon, all from one URL that TikTok allows you to drop into Profile.<\/p>\n<p style=\"margin:0 0 16px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">brandID<\/a> is purpose-built for exactly this use case. The free plan ships with unlimited links, a custom URL at brandid.app\/yourname, click analytics for every link, built-in affiliate shop blocks, and a theme editor that matches your TikTok profile picture and bio colors. Creators plug in their TikTok bio URL once and route every subscriber to a hub they fully control, which pays regardless of whether the Fund or the Rewards Program ever changes its RPM again.<\/p>\n<div style=\"background:linear-gradient(135deg,#EE6055 0%,#C9453B 100%);border-radius:16px;padding:28px 30px;margin:28px 0 32px;color:white;\">\n<div style=\"font-size:14px;text-transform:uppercase;letter-spacing:1.5px;font-weight:700;opacity:.9;margin:0 0 8px;\">brandID link in bio<\/div>\n<div style=\"font-size:24px;font-weight:800;line-height:1.3;margin:0 0 10px;letter-spacing:-.3px;\">One link that outearns the Creator Fund<\/div>\n<div style=\"font-size:16px;line-height:1.6;opacity:.95;margin:0 0 16px;\">Free plan, custom brandid.app\/handle, unlimited links, affiliate shop, click analytics.<\/div>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/app.brandid.app\/\" rel=\"nofollow\" style=\"display:inline-block;background:white;color:#C9453B;font-weight:700;padding:12px 22px;border-radius:999px;text-decoration:none;font-size:15px;\">Start your brandID page free<\/a><\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span>Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The TikTok Creator Fund paid between two and four cents per 1,000 views for the three and a half years it ran in the US, which is roughly 1 to 2% of what long-form YouTube pays for comparable watch time. US creators now use the Creator Rewards Program instead, which pays substantially more but only on videos longer than one minute. UK and EU creators can still join the original Fund, though the per-view rate has not improved. For every tier of creator, affiliate payouts through TikTok Shop and a monetized link-in-bio page outearn the Fund quickly enough that treating the Fund as a primary income line is a strategic mistake rather than a plan.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Is the TikTok Creator Fund still available in the US in 2026?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. TikTok closed the Creator Fund for US creators on December 16, 2023, and migrated existing US participants to the Creativity Program, which was later renamed to the Creator Rewards Program. US creators who want direct view-based payouts have to join the Rewards Program instead.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">How much does the TikTok Creator Fund pay per 1,000 views?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Between $0.02 and $0.04 per 1,000 qualifying views across every published creator dashboard. That works out to roughly $20 to $40 per million views, with the exact rate depending on video retention, authenticity signals, and whether the audience falls inside a supported Creator Fund country.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">How many followers do you need to join the TikTok Creator Fund?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">10,000 followers minimum, plus 100,000 video views in the trailing 30 days. The follower count has to be authentic; TikTok periodically purges bot followers and will drop you out of the Fund if that purge pushes you under the threshold.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Can you be in both the Creator Fund and the Creator Rewards Program?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. TikTok only lets you participate in one direct-payout program at a time. US creators can only use the Rewards Program; UK and EU creators choose between the two but cannot stack them.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Does the Creator Fund affect your reach or push on the For You page?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No, there is no evidence it does. Multiple creators have published side-by-side analytics before and after joining the Fund with no measurable change in reach, impressions, or completion rate.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Why did my Creator Fund earnings drop even though my views stayed the same?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">The Fund pays from a fixed pool, so if more creators submit more content in a given month the pool is divided more thinly. A viral month across the entire creator base pushes everyone&#8217;s per-view rate down.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">What is the minimum payout from the TikTok Creator Fund?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">\u00a310 in the UK, \u20ac10 in France, Germany, Italy, and Spain. Payouts below the threshold roll over to the next month. Payment usually arrives about 30 days after the end of the earning month.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Do Creator Fund earnings get taxed?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Yes. TikTok issues tax paperwork (1099 in the US back when the Fund was active, local equivalents in the UK and EU) and reports earnings to the relevant tax authority. Treat Fund income like any other self-employment income.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Can I apply to the TikTok Creator Fund with a Business account?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. Business accounts are blocked from the Fund. Switch to a Creator or Personal account under Settings, Account, and the Creator Fund option will appear under Creator Tools once you meet the follower and view thresholds.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">What replaced the TikTok Creator Fund?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">The Creativity Program Beta launched in 2023 and was renamed to the Creator Rewards Program in 2024. It uses the same follower and view thresholds but requires videos longer than one minute and pays several times more per 1,000 views than the Fund ever did.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Will the Creator Fund come back to the United States?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">There is no indication TikTok plans to reopen the Fund in the US. The Creator Rewards Program is now the official direct-payout program for US accounts, and all public signalling from TikTok has pointed to the newer program being the long-term home for creator payouts.<\/div>\n<\/details>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is the TikTok Creator Fund still available in the US in 2026?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. TikTok closed the Creator Fund for US creators on December 16, 2023, and migrated existing US participants to the Creativity Program, which was later renamed to the Creator Rewards Program. 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Switch to a Creator or Personal account under Settings, Account, and the Creator Fund option will appear under Creator Tools once you meet the follower and view thresholds.\"}}, {\"@type\": \"Question\", \"name\": \"What replaced the TikTok Creator Fund?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The Creativity Program Beta launched in 2023 and was renamed to the Creator Rewards Program in 2024. It uses the same follower and view thresholds but requires videos longer than one minute and pays several times more per 1,000 views than the Fund ever did.\"}}, {\"@type\": \"Question\", \"name\": \"Will the Creator Fund come back to the United States?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"There is no indication TikTok plans to reopen the Fund in the US. The Creator Rewards Program is now the official direct-payout program for US accounts, and all public signalling from TikTok has pointed to the newer program being the long-term home for creator payouts.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The TikTok Creator Fund was the first serious attempt by any short-form video platform to pay creators directly for the views their content earned. Launched in 2020 with a $200 million purse that scaled to $1 billion over three years, it set the pace for every other creator payout program that came after it, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-35230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-monetization-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Creator Fund: What It Pays, Who Can Join (2026)<\/title>\n<meta name=\"description\" content=\"TikTok Creator Fund pays $20 to $40 per million views, closed in the US December 2023, still open in the UK and EU. Eligibility, payouts, and the Rewards Program replacement in full.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/tiktok-creator-fund\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Creator Fund: What It Pays, Who Can Join (2026)\" \/>\n<meta property=\"og:description\" content=\"TikTok Creator Fund pays $20 to $40 per million views, closed in the US December 2023, still open in the UK and EU. 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