{"id":35156,"date":"2026-10-10T12:48:45","date_gmt":"2026-10-10T12:48:45","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35156"},"modified":"2026-10-10T12:48:45","modified_gmt":"2026-10-10T12:48:45","slug":"how-to-make-a-public-profile-on-snapchat","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/","title":{"rendered":"How to Make a Public Profile on Snapchat (Step-by-Step)"},"content":{"rendered":"<div style=\"max-width:860px;margin:0 auto;font-family:'Inter','Segoe UI',system-ui,-apple-system,sans-serif;font-size:18px;line-height:1.7;color:#4A3A38;\">\n<p style=\"margin:0 0 16px;\">A Snapchat public profile turns your account into a discoverable creator page that strangers can follow without being on your friends list. Learning how to make a public profile on Snapchat unlocks subscriber counts, Spotlight analytics, saved Lenses, pinned highlights, and the little Subscribe button that friends-only accounts simply do not have. The setup takes about three minutes once your account meets the four eligibility rules, and this walkthrough covers every step, every requirement, and every reason the button might not appear yet.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#What_Is_a_Snapchat_Public_Profile\" >What Is a Snapchat Public Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Who_Can_Create_a_Public_Profile_on_Snapchat\" >Who Can Create a Public Profile on Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#How_to_Make_a_Public_Profile_on_Snapchat_Step_by_Step\" >How to Make a Public Profile on Snapchat Step by Step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_1_Open_Your_Profile_Screen\" >Step 1: Open Your Profile Screen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_2_Scroll_Down_to_the_Public_Profiles_Row\" >Step 2: Scroll Down to the Public Profiles Row<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_3_Tap_Create_Public_Profile\" >Step 3: Tap Create Public Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_4_Accept_the_Public_Profile_Terms\" >Step 4: Accept the Public Profile Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_5_Fill_Out_Your_Profile_Essentials\" >Step 5: Fill Out Your Profile Essentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Step_6_Publish_Your_First_Highlight_or_Public_Story\" >Step 6: Publish Your First Highlight or Public Story<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#What_to_Add_to_Your_Snapchat_Public_Profile\" >What to Add to Your Snapchat Public Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Profile_Picture_and_Bio\" >Profile Picture and Bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Highlights\" >Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#My_Public_Stories\" >My Public Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Spotlight_Submissions\" >Spotlight Submissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Saved_Lenses\" >Saved Lenses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Public_Profile_vs_Private_Account\" >Public Profile vs Private Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#How_to_Edit_or_Delete_Your_Public_Profile\" >How to Edit or Delete Your Public Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Deleting_a_Public_Profile\" >Deleting a Public Profile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Why_the_Create_Public_Profile_Button_Is_Missing\" >Why the Create Public Profile Button Is Missing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#You_Are_Under_18\" >You Are Under 18<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Your_Account_Is_Less_Than_One_Week_Old\" >Your Account Is Less Than One Week Old<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Your_Phone_Number_Is_Not_Verified\" >Your Phone Number Is Not Verified<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#You_Have_an_Active_Community_Guidelines_Strike\" >You Have an Active Community Guidelines Strike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Your_App_Needs_an_Update\" >Your App Needs an Update<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#How_to_Grow_Subscribers_on_Your_Public_Profile\" >How to Grow Subscribers on Your Public Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Post_Short_Loop-Friendly_Spotlights_Daily\" >Post Short, Loop-Friendly Spotlights Daily<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Treat_Highlights_Like_a_Portfolio\" >Treat Highlights Like a Portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Cross-Promote_From_Other_Platforms\" >Cross-Promote From Other Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Reply_to_Every_Chat_for_the_First_30_Days\" >Reply to Every Chat for the First 30 Days<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Turn_Your_Snapchat_Public_Profile_Into_a_Link-in-Bio_Hub\" >Turn Your Snapchat Public Profile Into a Link-in-Bio Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#Bottom_Line\" >Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:30px 0 32px;\">\n<div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div>\n<ul style=\"margin:0;padding-left:26px;list-style:disc outside;\">\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Eligibility is strict:<\/strong> You need to be 18+, a Snapchatter for at least one week, phone-verified, and in good standing with no recent violations.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Setup lives inside your Profile:<\/strong> The Create Public Profile button sits in the Public Profiles row of your personal Profile, not inside Settings.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Public and personal are linked but separate:<\/strong> Your private friends feed stays private; the public profile is a parallel page that anyone on Snapchat can subscribe to.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Highlights are the heart of the page:<\/strong> Public Stories live for 24 hours, but Highlights pin the best moments permanently and are what new subscribers scroll through first.<\/li>\n<li style=\"margin:7px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">One link in bio decides where subscribers go next:<\/strong> Snapchat only allows one URL in your public profile bio, which makes a link-in-bio hub the right choice for creators juggling TikTok, YouTube, Shop, or affiliate drops.<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"What_Is_a_Snapchat_Public_Profile\"><\/span>What Is a Snapchat Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">A Snapchat public profile is a creator-style page attached to your regular account. It lives alongside your private profile and gives anyone, friend or stranger, a way to subscribe to your content. Subscribers see your My Public Stories, your Spotlights, your Saved Stories, and any Lenses you have created, all in one scroll-friendly view.<\/p>\n<p style=\"margin:0 0 16px;\">The feature was launched in 2020 and originally gated behind a 100-subscriber minimum. Snapchat dropped that gate in 2022, which is why today anyone who meets the age and account-age rules can create one from the app in under a minute. The private side of your account stays untouched: your snap streaks, chat list, and friends-only stories are still invisible to anyone outside your friends list.<\/p>\n<p style=\"margin:0 0 16px;\">Think of the public profile the way YouTube handles channels or TikTok handles creator accounts. Your personal account is the identity, and the public profile is the shop window attached to it. The two share a username but behave differently inside the app.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Who_Can_Create_a_Public_Profile_on_Snapchat\"><\/span>Who Can Create a Public Profile on Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">Snapchat applies four requirements before the Create Public Profile button appears in your Profile. Missing even one keeps the row hidden entirely, which is the most common reason new users think the feature has been removed.<\/p>\n<ul style=\"margin:0 0 20px;padding-left:26px;list-style:disc outside;\">\n<li style=\"margin:6px 0;\"><strong>You are 18 years or older.<\/strong> Snapchat checks the birthday on your account, not the device. Changing your birth date in Settings does not retroactively unlock the feature.<\/li>\n<li style=\"margin:6px 0;\"><strong>Your account is at least one week old.<\/strong> The one-week clock starts from account creation, not from your last login. Brand new accounts have to wait seven full days.<\/li>\n<li style=\"margin:6px 0;\"><strong>Your phone number is verified.<\/strong> Snap sends the SMS code during signup, but if you skipped verification or changed numbers recently, you need to re-verify under Settings, Mobile Number.<\/li>\n<li style=\"margin:6px 0;\"><strong>You have no recent community guidelines strikes.<\/strong> Any account currently restricted, locked, or on a strike for harassment, nudity, hate speech, or spam will not see the button until the strike expires.<\/li>\n<\/ul>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:4px solid #EE6055;border-radius:10px;padding:16px 20px;margin:18px 0 24px;\">\n<div style=\"margin:0 0 6px;font-size:13px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">GOOD TO KNOW<\/div>\n<div style=\"color:#2A1A18;font-size:16px;line-height:1.6;\">There is no follower minimum anymore. The old 100-subscriber threshold was retired in 2022, so a brand-new eligible account can go public with zero subscribers from day one.<\/div>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Public_Profile_on_Snapchat_Step_by_Step\"><\/span>How to Make a Public Profile on Snapchat Step by Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The whole flow takes three taps and a confirmation screen. Have the Snapchat app updated to the latest version before you start, since older builds hide the Public Profile row behind a Settings menu that is slowly being deprecated.<\/p>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:14px;padding:20px 24px;margin:22px 0 30px;\">\n<div style=\"margin:0 0 8px;font-size:14px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">FAST ANSWER<\/div>\n<div style=\"color:#2A1A18;font-size:17px;line-height:1.65;\">Open Snapchat, tap your Bitmoji in the top-left to open Profile, scroll to the Public Profiles row, and tap <strong>Create Public Profile<\/strong>. Confirm your name, agree to the Public Profile Terms, and the page goes live instantly. You must be 18 or older, have an account that is at least one week old, have a verified phone number on file, and have no recent community guidelines strikes.<\/div>\n<\/div>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_1_Open_Your_Profile_Screen\"><\/span>Step 1: Open Your Profile Screen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Launch Snapchat and tap your Bitmoji avatar in the top-left corner of the Camera screen. This opens your personal Profile page, which is the only place the Create button lives. You will see your Snapcode, Snap Score, and a row of action buttons like Add Friends, My Friends, and My Eyes Only.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_2_Scroll_Down_to_the_Public_Profiles_Row\"><\/span>Step 2: Scroll Down to the Public Profiles Row<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Keep scrolling past your Memories, My Stories, and Spotlight sections until you reach a row labelled Public Profiles. If you already have a public profile, it appears here as a tile. If you do not, you will see a single <strong>Create Public Profile<\/strong> button sitting on its own.<\/p>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:4px solid #EE6055;border-radius:10px;padding:16px 20px;margin:18px 0 24px;\">\n<div style=\"margin:0 0 6px;font-size:13px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">BUTTON MISSING?<\/div>\n<div style=\"color:#2A1A18;font-size:16px;line-height:1.6;\">Skip ahead to the troubleshooting section below. A missing button almost always means you are failing one of the four eligibility checks, not that Snapchat removed the feature.<\/div>\n<\/div>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_3_Tap_Create_Public_Profile\"><\/span>Step 3: Tap Create Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Snapchat shows a brief intro screen explaining what public profiles are, what they expose, and how they differ from your personal account. Read it once, then tap Continue. You will be asked to confirm the display name that will appear at the top of your public page. This can be different from your private display name and can include emoji, capital letters, and spaces. If you have not locked in a strong handle yet, our catalogue of <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/snapchat-username-ideas\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">aesthetic and creator-friendly Snapchat usernames<\/a> is worth skimming before you commit, since this is also the name that gets displayed above your bio.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_4_Accept_the_Public_Profile_Terms\"><\/span>Step 4: Accept the Public Profile Terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">The next screen is the Public Profile Terms of Service. These cover analytics tracking, discoverability, Spotlight monetisation, and the Snap Star program. Tap Accept to continue. If you want to review the full policy, there is a link to the published terms at the bottom of the sheet.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_5_Fill_Out_Your_Profile_Essentials\"><\/span>Step 5: Fill Out Your Profile Essentials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Once the profile is created, Snapchat drops you onto a short setup checklist. The essentials are:<\/p>\n<ul style=\"margin:0 0 20px;padding-left:26px;list-style:disc outside;\">\n<li style=\"margin:6px 0;\"><strong>Profile photo:<\/strong> a square image, 400&#215;400 pixels minimum. Most creators use a face shot or a logo on a solid background.<\/li>\n<li style=\"margin:6px 0;\"><strong>Bio:<\/strong> up to 150 characters. This is prime real estate for the one-sentence pitch that explains who you are and what people get by subscribing.<\/li>\n<li style=\"margin:6px 0;\"><strong>Website link:<\/strong> exactly one URL. This is where a link-in-bio page earns its spot, since you can only point subscribers to one destination.<\/li>\n<li style=\"margin:6px 0;\"><strong>Category:<\/strong> a dropdown that places your profile under Creator, Business, Public Figure, or similar. Pick the one closest to your actual content.<\/li>\n<\/ul>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Step_6_Publish_Your_First_Highlight_or_Public_Story\"><\/span>Step 6: Publish Your First Highlight or Public Story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">A brand new public profile is almost invisible on Snapchat&#8217;s discovery surfaces until it has content. Record a Story and, when the posting sheet appears, tap <strong>My Public Story<\/strong> instead of the default My Story. That one tap is what makes your Snap visible to anyone, not just friends. Once a public Story has run its 24 hours, you can promote it into a Highlight so new subscribers see it even weeks later.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"What_to_Add_to_Your_Snapchat_Public_Profile\"><\/span>What to Add to Your Snapchat Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">An empty public profile converts almost nobody. These are the sections subscribers scroll through first, in the order Snapchat displays them.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Profile_Picture_and_Bio\"><\/span>Profile Picture and Bio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">The top of the page is your handshake. A clean square headshot or logo plus a sentence that names what you post performs better than a vague tagline. If you post daily skincare routines, say that; if you drop Spotlight comedy, say that. Vague bios like &#8220;welcome to my page&#8221; give new visitors no reason to tap Subscribe.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Highlights\"><\/span>Highlights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Highlights pin a 24-hour Story to your public profile permanently. They are the Snapchat equivalent of Instagram Highlights and account for most of the time a first-time visitor spends on a public profile. Group them by topic rather than date, label each cover with a one-word tag, and keep the first three the strongest content you have ever made.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"My_Public_Stories\"><\/span>My Public Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">This is your 24-hour feed, visible to anyone who lands on your public profile. The retention lesson most new public profiles miss: Snapchat weights newness heavily on the For You surface, so a public profile that posts at least once a day gets substantially more discovery pulls than one that posts twice a week.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Spotlight_Submissions\"><\/span>Spotlight Submissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Any Snap you submit to Spotlight automatically appears on your public profile too, in a dedicated Spotlight tab. This is where virality lives on Snapchat: a Spotlight that hits the Top Snaps tab can push thousands of subscribers to your public profile in a single day. Submit short, loop-friendly, 60-second-or-less content for the best shot.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Saved_Lenses\"><\/span>Saved Lenses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">If you build Lenses in Lens Studio, your public profile is where they live for subscribers to try. A single viral Lens can out-perform months of Stories for subscriber growth, which is why Lens creators treat their public profile the way YouTubers treat their channel homepage.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Public_Profile_vs_Private_Account\"><\/span>Public Profile vs Private Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">A public profile does not replace your personal account; it sits alongside it. Here is what changes and what stays the same once you flip the switch.<\/p>\n<div style=\"overflow-x:auto;border:1px solid #FAD9D3;border-radius:12px;margin:24px 0 40px;\">\n<table style=\"width:100%;border-collapse:collapse;font-size:15px;\">\n<thead>\n<tr style=\"background:#EE6055;color:white;text-align:left;\">\n<th style=\"padding:14px 16px;font-weight:700;\">Feature<\/th>\n<th style=\"padding:14px 16px;font-weight:700;\">Private Account<\/th>\n<th style=\"padding:14px 16px;font-weight:700;\">Public Profile<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Who can view your content<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Only friends you accept<\/td>\n<td style=\"padding:12px 16px;\">Anyone on Snapchat, no friend request needed<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Subscribers vs Friends<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Friends only, bidirectional<\/td>\n<td style=\"padding:12px 16px;\">Subscribers only, one-way<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Visible on search<\/strong><\/td>\n<td style=\"padding:12px 16px;\">By username<\/td>\n<td style=\"padding:12px 16px;\">By username, name, category, and Spotlight<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Stories lifespan<\/strong><\/td>\n<td style=\"padding:12px 16px;\">24 hours, friends only<\/td>\n<td style=\"padding:12px 16px;\">24 hours public, plus permanent Highlights<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Analytics<\/strong><\/td>\n<td style=\"padding:12px 16px;\">None<\/td>\n<td style=\"padding:12px 16px;\">Subscribers, Story views, Spotlight impressions, demographics<\/td>\n<\/tr>\n<tr style=\"background:#F7F7F7;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Bio and website link<\/strong><\/td>\n<td style=\"padding:12px 16px;\">Not shown<\/td>\n<td style=\"padding:12px 16px;\">Up to 150 chars + one external URL<\/td>\n<\/tr>\n<tr style=\"background:white;\">\n<td style=\"padding:12px 16px;\"><strong style=\"color:#2A1A18;\">Snapchat Shows integration<\/strong><\/td>\n<td style=\"padding:12px 16px;\">No<\/td>\n<td style=\"padding:12px 16px;\">Yes, eligible for Snap Star program<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"How_to_Edit_or_Delete_Your_Public_Profile\"><\/span>How to Edit or Delete Your Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">Changes to your public profile happen inside the Public Profile itself, not inside the main Snapchat Settings. Open the profile from the Public Profiles row on your Profile screen, then tap the gear icon in the top-right.<\/p>\n<p style=\"margin:0 0 16px;\">From there you can rename the profile, swap the headshot, rewrite the bio, change the website URL, update the category, and manage Highlights. Changes save in real time once you tap the back arrow.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Deleting_a_Public_Profile\"><\/span>Deleting a Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">If you want to shut the public page down, open it, tap the gear, scroll to the bottom, and tap <strong>Delete Public Profile<\/strong>. Snap asks for confirmation and gives you a 30-day grace window to restore it. During that window the page is hidden from subscribers, but your subscriber count, Highlights, and Spotlights are not wiped. After 30 days the deletion is permanent and the username becomes available again as a personal account only.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Why_the_Create_Public_Profile_Button_Is_Missing\"><\/span>Why the Create Public Profile Button Is Missing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The single most-asked question in support threads about this feature is some variant of &#8220;I do not see the button.&#8221; Snapchat does not currently show an error message when you are ineligible; it simply hides the row. These are the five reasons the row disappears, in order of how often they are to blame.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"You_Are_Under_18\"><\/span>You Are Under 18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Age is calculated from the birthday on your account, which you cannot edit after signup without contacting support. If your account says you are 17, the button is hidden until the birthday on file passes 18.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Your_Account_Is_Less_Than_One_Week_Old\"><\/span>Your Account Is Less Than One Week Old<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Snapchat enforces the seven-day waiting period strictly. There is no shortcut, no verification you can submit to speed it up, and no setting that overrides the clock.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Your_Phone_Number_Is_Not_Verified\"><\/span>Your Phone Number Is Not Verified<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Open Settings, tap Mobile Number, and make sure the number shows a check mark. If it does not, request a new verification code and finish the SMS flow. Accounts created with Apple ID or Google sign-in often skip this step by default.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"You_Have_an_Active_Community_Guidelines_Strike\"><\/span>You Have an Active Community Guidelines Strike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Strikes for harassment, hate speech, nudity, or spam disqualify you until the strike expires. Snap does not publish the exact duration of each strike, but most minor strikes clear within 30 to 90 days of the warning.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Your_App_Needs_an_Update\"><\/span>Your App Needs an Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">If every eligibility check passes and the row still does not appear, open the App Store or Google Play and update Snapchat to the latest version. Older builds occasionally hide the row pending a server-side feature flag.<\/p>\n<div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:4px solid #EE6055;border-radius:10px;padding:16px 20px;margin:18px 0 24px;\">\n<div style=\"margin:0 0 6px;font-size:13px;color:#C9453B;text-transform:uppercase;letter-spacing:1px;font-weight:700;\">QUICK CHECK<\/div>\n<div style=\"color:#2A1A18;font-size:16px;line-height:1.6;\">If you are curious which features someone else on the app has unlocked, including public profile perks, there is a short walkthrough of visible subscription signals in the companion article on <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/how-to-tell-if-someone-has-snapchat-plus\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">how to tell if someone has Snapchat Plus<\/a>.<\/div>\n<\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"How_to_Grow_Subscribers_on_Your_Public_Profile\"><\/span>How to Grow Subscribers on Your Public Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">Snapchat rewards consistency and format fluency on public profiles far more than it rewards polished production. These are the four growth levers that move subscriber counts fastest in 2026.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Post_Short_Loop-Friendly_Spotlights_Daily\"><\/span>Post Short, Loop-Friendly Spotlights Daily<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Spotlight is the only Snapchat surface where strangers reliably discover you. Submissions that run under 20 seconds and loop cleanly dominate the Top Snaps tab, and a single breakout Spotlight regularly adds thousands of subscribers overnight. Daily submissions, even imperfect ones, out-perform weekly polished drops.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Treat_Highlights_Like_a_Portfolio\"><\/span>Treat Highlights Like a Portfolio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">When someone taps your public profile for the first time, Highlights decide whether they tap Subscribe or back out. Group them by theme, lead with your three strongest, and refresh covers quarterly so returning subscribers see the page evolve.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Cross-Promote_From_Other_Platforms\"><\/span>Cross-Promote From Other Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Your Snapchat public profile has a shareable snapcode and a direct URL (snapchat.com\/add\/username). Dropping the snapcode on an Instagram Story or linking the URL in a TikTok bio converts far better than any in-app promotion Snap offers. If you are building a creator business across multiple apps, the piece on <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/how-to-become-an-influencer\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">how to become an influencer<\/a> covers the cross-platform routing in more depth.<\/p>\n<h3 style=\"color:#2A1A18;font-size:22px;font-weight:800;margin:40px 0 10px;letter-spacing:-.3px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Reply_to_Every_Chat_for_the_First_30_Days\"><\/span>Reply to Every Chat for the First 30 Days<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin:0 0 16px;\">Public profiles get Chats as well as Snaps once subscribers are added. Snap&#8217;s algorithm reads two-way engagement signals heavily during a profile&#8217;s first month, which means a reply habit for the first 30 days gives the account a measurable boost on the Discover and For You surfaces.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Turn_Your_Snapchat_Public_Profile_Into_a_Link-in-Bio_Hub\"><\/span>Turn Your Snapchat Public Profile Into a Link-in-Bio Hub<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">The single trickiest limit on a Snapchat public profile is the one-link bio. If you post to Snapchat but also sell on Etsy, publish on YouTube, drop affiliate codes, or run a newsletter, that one URL has to route subscribers to all of it. A dedicated link-in-bio page is what every creator with more than one destination ends up using.<\/p>\n<p style=\"margin:0 0 16px;\"><strong>brandID<\/strong> is built for exactly this. The free plan ships with unlimited links, a custom URL at brandid.app\/yourname, click analytics for every link, built-in affiliate shop blocks, and a theme editor that matches your Snapchat profile picture and bio colours. Pin it as the one URL in your Snapchat public profile bio and every subscriber lands on a hub you fully control.<\/p>\n<div style=\"background:linear-gradient(135deg,#EE6055 0%,#C9453B 100%);border-radius:16px;padding:28px 30px;margin:28px 0 32px;color:white;\">\n<div style=\"font-size:14px;text-transform:uppercase;letter-spacing:1.5px;font-weight:700;opacity:.9;margin:0 0 8px;\">brandID link in bio<\/div>\n<div style=\"font-size:24px;font-weight:800;line-height:1.3;margin:0 0 10px;letter-spacing:-.3px;\">One link that holds your whole creator stack<\/div>\n<div style=\"font-size:16px;line-height:1.6;opacity:.95;margin:0 0 16px;\">Free plan, custom brandid.app\/handle, unlimited links, affiliate shop, click analytics.<\/div>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\" style=\"display:inline-block;background:white;color:#C9453B;font-weight:700;padding:12px 22px;border-radius:999px;text-decoration:none;font-size:15px;\">Start your brandID page free<\/a><\/div>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span>Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin:0 0 16px;\">Making a public profile on Snapchat is a three-tap flow sitting inside your personal Profile, and the only real hurdle is the four-point eligibility list: 18 or older, a week on the app, phone verified, no active strikes. Clear those and the Create Public Profile button appears automatically. Once the page is live, Highlights, daily My Public Stories, and short loop-friendly Spotlights are what move subscribers; the one-link bio is what turns those subscribers into traffic you actually own.<\/p>\n<h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:800;letter-spacing:-.3px;margin:48px 0 12px;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Is a Snapchat public profile free?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Yes. There is no subscription, no fee to create one, and no revenue share on your Stories or Highlights. The only paid tier adjacent to it is the Snap Star program, which creators can apply to after they cross certain subscriber and engagement thresholds.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">How many subscribers do I need to create a public profile?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Zero. Snapchat retired the 100-subscriber minimum in 2022. Any account that meets the age, account-age, phone-verification, and good-standing rules can create one from day one.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Can I have a public profile if I am under 18?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. Snapchat enforces the 18+ rule from the birthday saved on your account. You cannot override it by changing your device&#8217;s date or editing your birthday in Settings.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Will my private snaps become public?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. Your private My Story stays visible to friends only; your snaps and chats are untouched. Only content you post specifically to My Public Story, Spotlight, or Highlights is visible to subscribers.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Can I delete my public profile and keep my regular account?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Yes. Deleting the public profile closes the public page but leaves your personal account, friends list, snap score, and streaks intact. There is a 30-day grace window before the deletion becomes permanent.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Do subscribers see my phone number or email?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. Subscribers only see what you publish on the public profile itself: display name, bio, website link, profile picture, Stories, Highlights, Spotlights, and Lenses. Phone and email stay private.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">How many public profiles can one account have?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">One at a time. If you want a second brand, you need a second Snapchat account with its own phone number and email.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Can I run a public profile for a business?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Yes, and the Category dropdown has Business, Public Figure, and Creator options for exactly this reason. Many small brands use the public profile as a lightweight landing page alongside their main website.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">What is the ideal profile picture size for a public profile?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">A square image, at least 400 by 400 pixels, with the subject centred. Snapchat crops the picture to a circle on most surfaces, so leave about 10 percent padding on all sides.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Does the public profile show my Snap Score to strangers?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">No. Your Snap Score is visible only to people on your friends list, not to subscribers or random visitors to your public profile.<\/div>\n<\/details>\n<details style=\"background:white;border:1px solid #FAD9D3;border-radius:12px;padding:16px 20px;margin:0 0 12px;\">\n<summary style=\"color:#2A1A18;font-weight:700;font-size:17px;cursor:pointer;list-style:none;\">Why can I not add more than one link to my bio?<\/summary>\n<div style=\"margin:12px 0 0;color:#4A3A38;font-size:16px;line-height:1.65;\">Snapchat caps the public profile website field at one URL, the same way Instagram and TikTok capped bios for years. A link-in-bio hub like brandID is the standard workaround and lets you route subscribers to as many destinations as you need.<\/div>\n<\/details>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is a Snapchat public profile free?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. There is no subscription, no fee to create one, and no revenue share on your Stories or Highlights. The only paid tier adjacent to it is the Snap Star program, which creators can apply to after they cross certain subscriber and engagement thresholds.\"}}, {\"@type\": \"Question\", \"name\": \"How many subscribers do I need to create a public profile?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Zero. Snapchat retired the 100-subscriber minimum in 2022. Any account that meets the age, account-age, phone-verification, and good-standing rules can create one from day one.\"}}, {\"@type\": \"Question\", \"name\": \"Can I have a public profile if I am under 18?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Snapchat enforces the 18+ rule from the birthday saved on your account. You cannot override it by changing your device's date or editing your birthday in Settings.\"}}, {\"@type\": \"Question\", \"name\": \"Will my private snaps become public?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Your private My Story stays visible to friends only; your snaps and chats are untouched. Only content you post specifically to My Public Story, Spotlight, or Highlights is visible to subscribers.\"}}, {\"@type\": \"Question\", \"name\": \"Can I delete my public profile and keep my regular account?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Deleting the public profile closes the public page but leaves your personal account, friends list, snap score, and streaks intact. There is a 30-day grace window before the deletion becomes permanent.\"}}, {\"@type\": \"Question\", \"name\": \"Do subscribers see my phone number or email?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Subscribers only see what you publish on the public profile itself: display name, bio, website link, profile picture, Stories, Highlights, Spotlights, and Lenses. Phone and email stay private.\"}}, {\"@type\": \"Question\", \"name\": \"How many public profiles can one account have?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"One at a time. 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Snapchat crops the picture to a circle on most surfaces, so leave about 10 percent padding on all sides.\"}}, {\"@type\": \"Question\", \"name\": \"Does the public profile show my Snap Score to strangers?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Your Snap Score is visible only to people on your friends list, not to subscribers or random visitors to your public profile.\"}}, {\"@type\": \"Question\", \"name\": \"Why can I not add more than one link to my bio?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Snapchat caps the public profile website field at one URL, the same way Instagram and TikTok capped bios for years. A link-in-bio hub like brandID is the standard workaround and lets you route subscribers to as many destinations as you need.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Snapchat public profile turns your account into a discoverable creator page that strangers can follow without being on your friends list. Learning how to make a public profile on Snapchat unlocks subscriber counts, Spotlight analytics, saved Lenses, pinned highlights, and the little Subscribe button that friends-only accounts simply do not have. The setup takes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-35156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Public Profile on Snapchat: Step by Step (2026)<\/title>\n<meta name=\"description\" content=\"Learn how to make a public profile on Snapchat in six steps, plus eligibility rules, missing-button fixes, and growth tips for subscribers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Public Profile on Snapchat: Step by Step (2026)\" \/>\n<meta property=\"og:description\" content=\"Learn how to make a public profile on Snapchat in six steps, plus eligibility rules, missing-button fixes, and growth tips for subscribers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandid.app\/blog\/how-to-make-a-public-profile-on-snapchat\/\" \/>\n<meta property=\"og:site_name\" content=\"brandID\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-10T12:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/10\/how-to-make-a-public-profile-on-snapchat.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta 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