{"id":35116,"date":"2026-10-07T15:37:34","date_gmt":"2026-10-07T15:37:34","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35116"},"modified":"2026-10-07T15:37:34","modified_gmt":"2026-10-07T15:37:34","slug":"metricool-review","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/metricool-review\/","title":{"rendered":"Metricool Review (2026): Features, Pricing, Pros &amp; Cons"},"content":{"rendered":"\n<!-- ARTICLE SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Metricool Review (2026): Features, Pricing, Pros & Cons\", \"description\": \"A detailed Metricool review for 2026: planner, analytics, reports, Flows, inbox and ads, brand-based pricing from 20 a month, the X add-on, pros and cons, ratings and alternatives.\", \"author\": {\"@type\": \"Person\", \"name\": \"Saeed Parvar\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"brandID\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/04\/Layer_1-6-1.svg\"}}, \"datePublished\": \"2026-10-07\", \"dateModified\": \"2026-10-07\", \"mainEntityOfPage\": \"https:\/\/brandid.app\/blog\/metricool-review\/\"}\n<\/script> -->\n<!-- FAQ SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is Metricool?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Metricool is a social media planner with analytics, reports, competitor tracking, an inbox, Flows and ads management, based in Madrid and part of team.blue's investment portfolio.\"}}, {\"@type\": \"Question\", \"name\": \"How much does Metricool cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Free is 0. Starter is 20 a month on annual billing for 5 brands, or 25 monthly. Advanced starts at 53 annual or 67 monthly for 15 brands. Custom is by quote.\"}}, {\"@type\": \"Question\", \"name\": \"Does Metricool have a free plan?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. It includes 1 brand, 20 posts per month, 30 days of analytics and 5 competitors, but no LinkedIn or X.\"}}, {\"@type\": \"Question\", \"name\": \"Does Metricool have a free trial?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Not as a standard offer. Trials are given through promo codes and need a card.\"}}, {\"@type\": \"Question\", \"name\": \"What is a brand in Metricool?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A brand is one business or client. Each brand can connect one profile per network plus ad accounts.\"}}, {\"@type\": \"Question\", \"name\": \"Does Metricool support X?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, through a paid add-on at 10 a month per connected account on paid plans.\"}}, {\"@type\": \"Question\", \"name\": \"Does Metricool have an inbox?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. It covers comments and messages on several networks, but you can read and reply only, and it keeps no history.\"}}, {\"@type\": \"Question\", \"name\": \"Does Metricool work with Claude and ChatGPT?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Metricool offers official connectors and an MCP server on every plan, within plan limits.\"}}, {\"@type\": \"Question\", \"name\": \"Is Metricool good for agencies?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes for small agencies, thanks to brand-based pricing, reports and client links, although white label needs a custom quote.\"}}, {\"@type\": \"Question\", \"name\": \"What do users say about Metricool?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"On Trustpilot it scores 4.1 out of 5 from 674 reviews as of 7 October 2026. Praise centers on support and ease of use, and complaints cover support loops and the mobile apps.\"}}]}\n<\/script> -->\n\n<div style=\"font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif;color:#4A3A38;font-size:18px;line-height:1.7;max-width:860px;margin:0 auto;\"><p style=\"margin:0 0 16px;\">Metricool is a social media planner and analytics tool that started as a blogger&#8217;s side project in Madrid and now claims millions of users. Its main appeal is analytics: it pairs a scheduler with reports, competitor tracking, ads reporting and web analytics. It prices by number of brands rather than by user or per channel, which suits agencies, and it keeps a permanent free plan.<\/p><p style=\"margin:0 0 16px;\">This review covers what Metricool does, what each plan includes, how brand-based pricing really works, where it falls short and who it suits. Product and pricing facts come from Metricool&#8217;s own pricing page, help center and press releases, checked on 7 October 2026. Where Metricool&#8217;s pages disagree or do not say, we flag it.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">About this review<\/div><div style=\"font-size:16px;\">We checked this review against the vendor&#8217;s own website on 7 October 2026. Prices and features change, so confirm on the vendor&#8217;s page before you buy.<\/div><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_at_a_Glance\" >Metricool at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#What_Is_Metricool\" >What Is Metricool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Key_Features_of_Metricool\" >Key Features of Metricool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#1_Networks_brands_and_publishing\" >1. Networks, brands and publishing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#2_Planner_bulk_upload_and_autolists\" >2. Planner, bulk upload and autolists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#3_Analytics_competitors_and_ads\" >3. Analytics, competitors and ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#4_Reports_and_white_label\" >4. Reports and white label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#5_Inbox_and_Flows\" >5. Inbox and Flows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#6_SmartLinks_AI_and_MCP\" >6. SmartLinks, AI and MCP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#7_Teams_approvals_and_clients\" >7. Teams, approvals and clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#8_Mobile_extension_API_and_security\" >8. Mobile, extension, API and security<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#What_Each_Metricool_Plan_Includes\" >What Each Metricool Plan Includes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Pricing\" >Metricool Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Who_Is_Behind_Metricool\" >Who Is Behind Metricool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#What_Users_Say_About_Metricool\" >What Users Say About Metricool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Pros_and_Cons\" >Metricool Pros and Cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Pros\" >Metricool Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Cons\" >Metricool Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Who_Should_Use_Metricool\" >Who Should Use Metricool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Alternatives\" >Metricool Alternatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#How_to_Get_Started_With_Metricool\" >How to Get Started With Metricool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/metricool-review\/#Metricool_Review_FAQs\" >Metricool Review FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:26px 0 30px;\"><div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div><ul style=\"margin:0;padding-left:26px;list-style:disc outside;\"><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">What it is:<\/strong> a social media planner with analytics, reports, competitor tracking, ads management, an inbox, link in bio and DM automation called Flows.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> by brand count. Free is 0 for 1 brand. Starter is 20 a month on annual billing, or 25 monthly, for 5 brands. Advanced starts at 53 annual, or 67 monthly, for 15 brands.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">X costs extra:<\/strong> X is never included. It is a paid add-on at 10 a month per connected account since 13 July 2026, up from 5.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Strengths:<\/strong> a real free plan, analytics with unlimited history on paid plans, PDF and PowerPoint reports, ads reporting and a Looker Studio connector.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Limits:<\/strong> users and approvals start at Advanced, LinkedIn is not on Free, the mobile apps are weakly rated, and Metricool sells no standard free trial.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Reputation:<\/strong> 4.1 out of 5 on Trustpilot from 674 reviews, with 82 percent five-star. We could not verify G2 or Capterra.<\/li><\/ul><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Metricool_at_a_Glance\"><\/span>Metricool at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:520px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\"><\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Details<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Type<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Social media planner with analytics and reporting<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Company<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Metricool Software S.L., based in Madrid, Spain<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Started<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2014 as Bloggerespacio, renamed Metricool in 2015<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Founders<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Juan Pablo Tejela and Laura Montells<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Ownership<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">team.blue announced an investment in September 2024, with Axon Partners and the founders<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Networks<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Facebook, Instagram, Threads, Bluesky, LinkedIn, Pinterest, TikTok, YouTube, Twitch and Google Business Profile, with X as an add-on<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pricing basis<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Number of brands, with one profile per network per brand<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Entry paid price<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Starter, 20 per month billed annually for 5 brands<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes, 1 brand and 20 posts per month<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free trial<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No standard trial, only promo-code trials<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Refunds<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Within 15 days of the first purchase only<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Is_Metricool\"><\/span>What Is Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Metricool began in 2014 as a blog analytics tool called Bloggerespacio, built by two software engineers, and was renamed Metricool in 2015. The team has been fully remote since 2020. In September 2024 team.blue, a European group that sells digital services to small businesses, announced an investment in the company alongside its founders and the investor Axon Partners. At that point Metricool reported more than 2 million users, about 17 million euros of annual recurring revenue and a team of over 90. Its own pages now say 3 million or 4 million users, which we cannot reconcile.<\/p><p style=\"margin:0 0 16px;\">The product is built around the idea of a brand. A brand is one business or client, and under each brand you connect one profile for each network, plus ad accounts. You pay for the number of brands, not for users, channels or posts, which is why Metricool is popular with agencies and freelancers who handle several small clients.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 190\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Product overview\"><rect x=\"10\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"85.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#fff\">Planner<\/text><text x=\"85.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">calendar, best times,<\/text><text x=\"85.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">autolists and bulk<\/text><rect x=\"182\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"257.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Analytics<\/text><text x=\"257.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">reports, competitors<\/text><text x=\"257.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">and ads<\/text><rect x=\"354\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"429.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Inbox and Flows<\/text><text x=\"429.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">comments, DMs and<\/text><text x=\"429.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">automation<\/text><rect x=\"526\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"601.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">SmartLinks<\/text><text x=\"601.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">link in bio<\/text><text x=\"601.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">for each brand<\/text><rect x=\"698\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"773.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">AI and MCP<\/text><text x=\"773.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">assistant, Claude<\/text><text x=\"773.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">and ChatGPT<\/text><text x=\"430\" y=\"170\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">Five areas, priced by brand count<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 1. The main parts of Metricool, as Metricool describes them.<\/figcaption><\/figure><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Metricool\"><\/span>Key Features of Metricool<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"1_Networks_brands_and_publishing\"><\/span>1. Networks, brands and publishing<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Metricool connects Facebook Pages, Instagram Business and Creator accounts, Threads, Bluesky, LinkedIn, Pinterest, TikTok, YouTube, Twitch, Google Business Profile, a website or blog, and ad accounts for Meta, Google and TikTok. X is available only through a paid add-on, and LinkedIn is not on the Free plan. We found no Mastodon, Telegram, Snapchat or Reddit.<\/p><p style=\"margin:0 0 16px;\">Most posts publish automatically. Instagram Stories with links, mentions or stickers, Reels with outside audio, and TikTok videos that use music outside the top 100 trending songs need manual publishing through a phone notification. Limits per network are in Metricool&#8217;s help center, for example 2,200 characters on Instagram, up to 10 images in an Instagram carousel, 35 images in a TikTok photo post, 3,000 characters on LinkedIn and 300 on Bluesky.<\/p><p style=\"margin:0 0 16px;\">Metricool also supports first comments on several networks, Instagram collaborators and product tags, and labels for AI-generated content on Instagram, TikTok and YouTube.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"2_Planner_bulk_upload_and_autolists\"><\/span>2. Planner, bulk upload and autolists<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">The planner includes a calendar, best times to post, drafts, a feed preview, an image and video editor, a free image bank, and UTM links. Free allows 20 posts a month. Paid plans advertise unlimited posting, but a fair-use policy lets Metricool review accounts above 600 posts per brand per month.<\/p><p style=\"margin:0 0 16px;\">Bulk CSV import has no stated limit, though Metricool recommends 50 posts per file. Autolists, which are reusable lists of posts with optional repeat and RSS feeds, are on every plan and hold up to 200 posts each. Recurring posts are on Advanced and Custom only. Canva and Google Drive integrations are on paid plans, and a post library of up to 250 posts per brand is on every plan, according to Metricool&#8217;s August 2026 update.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"3_Analytics_competitors_and_ads\"><\/span>3. Analytics, competitors and ads<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Analytics covers each network, including Reels and Stories, audience demographics, hashtag analysis and real-time web or blog analytics. Free keeps 30 days of watermarked analytics, and paid plans keep unlimited history. Follower counts for several networks cannot be recovered from before you connect, so history starts when you connect an account.<\/p><p style=\"margin:0 0 16px;\">Competitor tracking gives Free 5 fixed profiles and paid plans up to 100, covering Facebook, Instagram, Bluesky and Twitch, with X and YouTube on paid plans. The ads section manages Meta, Google and TikTok campaigns and can create Meta and Google campaigns. Metricool Studio, an AI report builder, and campaign dashboards are limited on paid plans unless you buy the Advanced Analytics add-on, which starts at 12 dollars a month on Starter and 36 on Advanced.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"4_Reports_and_white_label\"><\/span>4. Reports and white label<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Starter and above can download reports as PDF or PowerPoint with your logo, send a monthly automated report and share a live link. Advanced adds custom report templates and a Looker Studio connector, which Metricool&#8217;s pages also call Data Studio. White label, with your own domain, logo, colors and emails, is on the Custom plan only, and Metricool does not publish its price.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"5_Inbox_and_Flows\"><\/span>5. Inbox and Flows<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">The inbox is on every plan and covers Facebook and Instagram comments and messages, TikTok and YouTube comments, Google Business reviews, X messages with the add-on, and LinkedIn comments on paid plans. It is limited: you can read and reply but not delete or hide comments, it keeps no message history, and LinkedIn direct messages are not supported.<\/p><p style=\"margin:0 0 16px;\">Flows automate Instagram and TikTok: turn a comment into a DM, reply to messages by keyword, react to story replies and moderate comments. On the pricing page every Flows feature is marked no extra cost for a limited time on paid plans, and Metricool has not said what it will cost afterwards. Flows are not on Free, and Instagram&#8217;s first automated DM cannot contain a link.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"6_SmartLinks_AI_and_MCP\"><\/span>6. SmartLinks, AI and MCP<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">SmartLinks is Metricool&#8217;s link-in-bio tool. It is available on paid plans, has analytics and themes, and uses a Metricool domain with no custom domain option. The AI assistant writes post text with credits per brand: 5 on Free, 20 per brand on Starter and 35 on Advanced, with no top-ups and no rollover. Metricool also has official Claude and ChatGPT connectors and an MCP server that work on any plan, including Free, within each plan&#8217;s limits, although the pricing matrix says limits apply on lower plans.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"7_Teams_approvals_and_clients\"><\/span>7. Teams, approvals and clients<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Team members and roles start on Advanced, where they are unlimited. Roles include Analyst, Editor, Manager, Content Creator and Client, plus custom roles. The approval system lets you send posts to internal or external reviewers by email, with a rule that one or all reviewers must approve, and an auto-approve option. Clients can connect their own networks through a link without a Metricool account. Free and Starter allow one user only.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"8_Mobile_extension_API_and_security\"><\/span>8. Mobile, extension, API and security<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Metricool has iOS and Android apps for planning, analytics, inbox and approvals, but not for ads, SmartLinks or user management. They are its lowest-rated surface: 2.7 from 112 ratings on the App Store and 3.5 from about 1,970 reviews on Google Play. A free Chrome extension shares pages into the scheduler. The API, Zapier and Make are for Advanced and Custom. Two-factor authentication is optional and off by default, and a data processing agreement is available. We could not verify SOC 2, ISO 27001, single sign-on or a data-hosting region.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Each_Metricool_Plan_Includes\"><\/span>What Each Metricool Plan Includes<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:720px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Feature<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Free<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Starter<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Advanced<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Custom<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Brands<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Up to 10<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Up to 50<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">50 or more<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Posts per month<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">20<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, fair use<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, fair use<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, fair use<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">LinkedIn<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Analytics history<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Competitor profiles<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">5<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">PDF and PowerPoint reports<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Custom report templates and Looker Studio<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SmartLinks<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Flows<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes, free for now<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes, free for now<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes, free for now<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">AI credits per brand per month<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">5<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">20<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">35<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Team members and roles<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Approval system<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">API, Zapier and Make<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">White label<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Metricool_Pricing\"><\/span>Metricool Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 200\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Plans\"><rect x=\"10\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"107.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Free<\/text><text x=\"107.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">0<\/text><text x=\"107.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">1 brand<\/text><text x=\"107.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">20 posts<\/text><rect x=\"225\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"322.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#fff\">Starter<\/text><text x=\"322.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#fff\">From 20<\/text><text x=\"322.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">5 or 10 brands<\/text><text x=\"322.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">single user<\/text><rect x=\"440\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"537.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Advanced<\/text><text x=\"537.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">From 53<\/text><text x=\"537.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">15 to 50 brands<\/text><text x=\"537.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">team and API<\/text><rect x=\"655\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"752.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Custom<\/text><text x=\"752.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">Quote<\/text><text x=\"752.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">white label<\/text><text x=\"752.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">account manager<\/text><text x=\"430\" y=\"184\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">USD per month on annual billing. Monthly billing starts at 25 and 67.<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 2. Metricool plans, priced by brand count.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:680px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Plan<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Price<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What is included<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">0<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1 brand, 20 posts per month, 30 days of analytics, 5 competitors, AI assistant, MCP, no LinkedIn or X<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Starter<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">20 annual or 25 monthly for 5 brands; 36 or 45 for 10 brands<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited posting with fair use, LinkedIn, PDF and PowerPoint reports, SmartLinks, Flows, 100 competitors, single user<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Advanced<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">53 annual or 67 monthly for 15 brands; 85 or 107 for 25; 159 or 210 for 50<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Starter plus team members, roles, approvals, custom report templates, Looker Studio, API, Zapier and Make<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Custom<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Contact sales<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom brand count, white label, dedicated account manager, custom AI credits<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Metricool has one pricing page, and it opens on the annual view, so the headline prices of 20 and 53 are annual-billing rates. Monthly billing costs 25 and 67. Annual billing saves between 20 and 24 percent. Prices exclude VAT. Metricool does not publish a price per extra brand, so you move up a tier instead. X is a paid add-on at 10 a month per connected account, and older add-ons bought before July 2026 keep the old price of 5.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 240\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Cost per brand per month on annual billing (USD)\"><text x=\"20\" y=\"28\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Cost per brand per month on annual billing (USD)<\/text><text x=\"20\" y=\"64\" font-size=\"13.5\" fill=\"#4A3A38\">Starter, 5 brands<\/text><rect x=\"260\" y=\"46\" width=\"420.0\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"690.0\" y=\"63\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">$4<\/text><text x=\"20\" y=\"98\" font-size=\"13.5\" fill=\"#4A3A38\">Starter, 10 brands<\/text><rect x=\"260\" y=\"80\" width=\"378.0\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"648.0\" y=\"97\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">$3.6<\/text><text x=\"20\" y=\"132\" font-size=\"13.5\" fill=\"#4A3A38\">Advanced, 15 brands<\/text><rect x=\"260\" y=\"114\" width=\"370.65\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"640.65\" y=\"131\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">$3.53<\/text><text x=\"20\" y=\"166\" font-size=\"13.5\" fill=\"#4A3A38\">Advanced, 25 brands<\/text><rect x=\"260\" y=\"148\" width=\"357.0\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"627.0\" y=\"165\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">$3.4<\/text><text x=\"20\" y=\"200\" font-size=\"13.5\" fill=\"#4A3A38\">Advanced, 50 brands<\/text><rect x=\"260\" y=\"182\" width=\"333.90000000000003\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"603.9000000000001\" y=\"199\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">$3.18<\/text><text x=\"20\" y=\"230\" font-size=\"12\" fill=\"#7A6663\">Our arithmetic: annual price divided by the number of brands in the tier.<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 3. Cost per brand falls as the brand count rises.<\/figcaption><\/figure><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Refunds, trials and fair use<\/div><div style=\"font-size:16px;\">Metricool refunds only within 15 days of your first purchase, and renewals are not refundable. It sells no standard free trial: trials come from promo codes and need a card, so use the Free plan to test. When you downgrade, Metricool keeps your oldest brands. Posting on paid plans is called unlimited, but accounts above 600 posts per brand each month are reviewed by hand.<\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Is_Behind_Metricool\"><\/span>Who Is Behind Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Metricool Software S.L. is a Spanish company registered in Madrid, founded by Juan Pablo Tejela and Laura Montells. In September 2024 team.blue announced an investment in the company, with the founders staying on to run day-to-day operations and Axon Partners as a continuing investor. team.blue&#8217;s own release uses the word investment, and the deal value and stake were not disclosed, so we do not call it an acquisition. We could not verify who leads Metricool in October 2026.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Users_Say_About_Metricool\"><\/span>What Users Say About Metricool<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Trustpilot shows 4.1 out of 5 from 674 reviews, with 82 percent five-star and 12 percent one-star. It is a divided picture, and Trustpilot notes that Metricool replied to most negative reviews. Praise focuses on responsive support, an organized platform and easy connection of Instagram and TikTok. Complaints in recent one-star reviews describe support loops, a login problem after onboarding, confusion about what the Free plan excludes, and a mobile app error. Those are single-user claims we could not verify.<\/p><p style=\"margin:0 0 16px;\">The mobile apps score lower than the web product: 2.7 on the App Store from 112 ratings and 3.5 on Google Play from about 1,970 reviews. G2 loaded blank and Capterra was behind a bot check, so we do not quote their numbers.<\/p><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:560px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What reviewers praise<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What reviewers criticize<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Responsive, helpful support<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Support loops and bot-first escalation<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Organized planning and performance tools<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Free plan excludes LinkedIn and asks for card details to try paid features<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Easy to connect Instagram and TikTok<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Mobile app errors<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Metricool_Pros_and_Cons\"><\/span>Metricool Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"display:flex;flex-wrap:wrap;gap:20px;margin:22px 0;\"><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#2E7D4F;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Metricool_Pros\"><\/span>Metricool Pros<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">A permanent free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Brand-based pricing that suits agencies<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics with unlimited history on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">PDF and PowerPoint reports, ads reporting and a Looker Studio connector<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox and Flows included on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Claude and ChatGPT connectors on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Cost per brand falls as you scale<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Team and approvals on Advanced with unlimited members<\/li><\/ul><\/div><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#C9453B;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Metricool_Cons\"><\/span>Metricool Cons<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">X costs 10 per account per month extra<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">LinkedIn is not on the Free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Users and approvals start on Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">The inbox cannot delete or hide comments and keeps no history<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile apps are weakly rated<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">No standard free trial and a strict 15-day refund window<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Flows price after the free promotion is unknown<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">White label is sales-led with no public price<\/li><\/ul><\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Metricool\"><\/span>Who Should Use Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">If you are&#8230;<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Fit<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Why<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A solo creator or freelancer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Good<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">The Free plan covers 1 brand with analytics<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A small business with a few profiles<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Good<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Starter covers 5 brands for 20 a month<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">An agency with several small clients<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Pricing is per brand, with reports and client links<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A team that needs approvals<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fair<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Approvals and users need Advanced<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A brand that relies on X<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">X costs extra on every plan<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">An enterprise needing SOC 2 or SSO<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Neither was verified<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Metricool_Alternatives\"><\/span>Metricool Alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Alternative<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Choose it if<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Pricing basis<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Buffer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want per-channel pricing and a free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per channel<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Publer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want more networks at a low per-account price<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per account<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialPilot<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want flat plans with client seats<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want an inbox on every plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Read <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/buffer-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Buffer review<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/publer-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Publer review<\/a> or <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/socialpilot-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our SocialPilot review<\/a> for a closer look, and see all of them side by side in our <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">social media management tools<\/a> guide.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Metricool\"><\/span>How to Get Started With Metricool<span class=\"ez-toc-section-end\"><\/span><\/h2><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 1. Start free.<\/strong> Create an account and connect your first brand.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 2. Connect your networks.<\/strong> Add one profile per network, and remember LinkedIn needs a paid plan.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 3. Plan a week.<\/strong> Use best times and an autolist.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 4. Check analytics.<\/strong> Review 30 days of data and add competitors.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 5. Test a report.<\/strong> Paid plans export PDF or PowerPoint with your logo.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 6. Count your brands.<\/strong> Match your clients to a tier before you upgrade.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Metricool is a strong choice for analytics-led planning at a low price, especially for freelancers and small agencies. Its permanent free plan, brand-based pricing, reports and ads reporting are real strengths. Its weak points are the extra cost of X, team features locked to Advanced, an inbox with limits, and mobile apps that users rate poorly.<\/p><p style=\"margin:0 0 16px;\">Choose it if you manage several small brands and care about reports. Skip it if you rely on X, need a strong mobile experience or want a long free trial. Start on the Free plan, then compare it with the tools in our guide to the best social media management tools.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Try it<\/div><div style=\"font-size:16px;\">Start with Metricool&#8217;s free plan for 1 brand, then upgrade when you need LinkedIn, reports or a team.<\/div><\/div><p style=\"margin:0 0 16px;\">To decide what to publish, see AiGrow&#8217;s <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/aigrow.me\/instagram-content-plan\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">Instagram content plan<\/a> on the AiGrow blog.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Metricool_Review_FAQs\"><\/span>Metricool Review FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is Metricool?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Metricool is a social media planner with analytics, reports, competitor tracking, an inbox, Flows and ads management, based in Madrid and part of team.blue&#8217;s investment portfolio.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How much does Metricool cost?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Free is 0. Starter is 20 a month on annual billing for 5 brands, or 25 monthly. Advanced starts at 53 annual or 67 monthly for 15 brands. Custom is by quote.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Metricool have a free plan?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. It includes 1 brand, 20 posts per month, 30 days of analytics and 5 competitors, but no LinkedIn or X.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Metricool have a free trial?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Not as a standard offer. Trials are given through promo codes and need a card.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is a brand in Metricool?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">A brand is one business or client. Each brand can connect one profile per network plus ad accounts.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Metricool support X?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes, through a paid add-on at 10 a month per connected account on paid plans.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Metricool have an inbox?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. It covers comments and messages on several networks, but you can read and reply only, and it keeps no history.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Metricool work with Claude and ChatGPT?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. Metricool offers official connectors and an MCP server on every plan, within plan limits.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Is Metricool good for agencies?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes for small agencies, thanks to brand-based pricing, reports and client links, although white label needs a custom quote.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What do users say about Metricool?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">On Trustpilot it scores 4.1 out of 5 from 674 reviews as of 7 October 2026. Praise centers on support and ease of use, and complaints cover support loops and the mobile apps.<\/p><\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A detailed Metricool review for 2026: planner, analytics, reports, Flows, inbox and ads, brand-based pricing from 20 a month, the X add-on, pros and cons, ratings and alternatives.<\/p>\n","protected":false},"author":10,"featured_media":35115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-35116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metricool Review (2026): Features, Pricing, Pros &amp; Cons - brandID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/metricool-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metricool Review (2026): Features, Pricing, Pros &amp; 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