{"id":35076,"date":"2026-10-07T13:19:42","date_gmt":"2026-10-07T13:19:42","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35076"},"modified":"2026-10-07T14:34:44","modified_gmt":"2026-10-07T14:34:44","slug":"buffer-review","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/buffer-review\/","title":{"rendered":"Buffer Review (2026): Features, Pricing, Pros &amp; Cons"},"content":{"rendered":"\n<!-- ARTICLE SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Buffer Review (2026): Features, Pricing, Pros & Cons\", \"description\": \"A detailed Buffer review for 2026: channels and limits, publishing, Community inbox, Insights, AI Assistant, free plan, per-channel pricing with real cost examples, G2 ratings, pros and cons.\", \"author\": {\"@type\": \"Person\", \"name\": \"Saeed Parvar\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"brandID\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/04\/Layer_1-6-1.svg\"}}, \"datePublished\": \"2026-10-07\", \"dateModified\": \"2026-10-07\", \"mainEntityOfPage\": \"https:\/\/brandid.app\/blog\/buffer-review\/\"}\n<\/script> -->\n<!-- FAQ SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is Buffer?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Buffer is a social media scheduling tool with a comment inbox, analytics, an AI Assistant and a link-in-bio page. It was founded in 2010 and is fully remote.\"}}, {\"@type\": \"Question\", \"name\": \"How much does Buffer cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Buffer is priced per connected channel. Free is 0 for up to 3 channels. Essentials is 6 per channel per month monthly or 5 on annual billing. Team is 12 monthly or 10 annual.\"}}, {\"@type\": \"Question\", \"name\": \"Does Buffer have a free plan?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The Free plan allows up to 3 channels at a time, 10 scheduled posts per channel, 100 ideas and 30 days of Insights.\"}}, {\"@type\": \"Question\", \"name\": \"Does Buffer have a free trial?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. A 14-day trial runs on the Team plan and does not need a credit card to start.\"}}, {\"@type\": \"Question\", \"name\": \"Which networks does Buffer support?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, Substack Notes and X.\"}}, {\"@type\": \"Question\", \"name\": \"Does Buffer have a unified inbox?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Buffer has Community, a comment inbox for 10 channels. It does not handle direct messages or case management.\"}}, {\"@type\": \"Question\", \"name\": \"Does Buffer have an AI tool?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The AI Assistant is unlimited on every plan, and Buffer also offers an MCP server for Claude, ChatGPT and Perplexity.\"}}, {\"@type\": \"Question\", \"name\": \"Can teams use Buffer?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, on the Team plan, which allows unlimited users, per-channel permissions and approval workflows. Essentials is for one user.\"}}, {\"@type\": \"Question\", \"name\": \"Is Buffer good for agencies?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It can work with volume discounts, but it has no client portal and does not offer SSO, so large agencies often compare other tools.\"}}, {\"@type\": \"Question\", \"name\": \"What do users say about Buffer?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"On G2 it scores 4.3 out of 5 from 1,041 reviews as of 7 October 2026. Reviewers praise ease of use and scheduling, and criticize limited analytics and failed posts.\"}}]}\n<\/script> -->\n\n<div style=\"font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif;color:#4A3A38;font-size:18px;line-height:1.7;max-width:860px;margin:0 auto;\"><p style=\"margin:0 0 16px;\">Buffer is one of the simplest and best-known social media scheduling tools, and one of the few with a real free plan. It started in 2010 as a small side project, grew into a fully remote company with a public dashboard of its own revenue and salaries, and today sells publishing, a comment inbox, analytics and a link-in-bio page. What makes it different from most tools in this category is its pricing: you pay per connected channel, not per user.<\/p><p style=\"margin:0 0 16px;\">This review covers what Buffer does, what its Free, Essentials and Team plans include, what you actually pay for a team with 10 channels, where it falls short and who it suits. Every product and pricing fact comes from Buffer&#8217;s own pricing page, help center, changelog and shareholder updates, checked on 7 October 2026. Where Buffer&#8217;s own pages disagree or do not say, we flag it.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">About this review<\/div><div style=\"font-size:16px;\">We checked this review against the vendor&#8217;s own website on 7 October 2026. Prices and features change, so confirm on the vendor&#8217;s page before you buy.<\/div><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_at_a_Glance\" >Buffer at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#What_Is_Buffer\" >What Is Buffer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Key_Features_of_Buffer\" >Key Features of Buffer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#1_Publishing_and_scheduling\" >1. Publishing and scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#2_Community_the_comment_inbox\" >2. Community: the comment inbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#3_Insights_analytics\" >3. Insights: analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#4_AI_Assistant_and_the_MCP_server\" >4. AI Assistant and the MCP server<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#5_Start_Page_apps_extensions_and_integrations\" >5. Start Page, apps, extensions and integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#6_Teams_permissions_and_security\" >6. Teams, permissions and security<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#What_Each_Buffer_Plan_Includes\" >What Each Buffer Plan Includes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Pricing\" >Buffer Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#What_Users_Say_About_Buffer\" >What Users Say About Buffer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Pros_and_Cons\" >Buffer Pros and Cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Pros\" >Buffer Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Cons\" >Buffer Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Who_Should_Use_Buffer\" >Who Should Use Buffer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Alternatives\" >Buffer Alternatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#How_to_Get_Started_With_Buffer\" >How to Get Started With Buffer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/buffer-review\/#Buffer_Review_FAQs\" >Buffer Review FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:26px 0 30px;\"><div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div><ul style=\"margin:0;padding-left:26px;list-style:disc outside;\"><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">What it is:<\/strong> a simple social media scheduling and engagement tool with 12 channels, a comment inbox called Community, Insights analytics, an AI Assistant and a Start Page link in bio.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> per channel, not per user. Free for 3 channels. Essentials is 6 per channel per month billed monthly or 5 billed annually. Team is 12 monthly or 10 annual, with unlimited users.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Real cost:<\/strong> 10 channels on Team costs 120 a month on monthly billing or 100 a month on annual billing, according to Buffer&#8217;s own examples.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Strengths:<\/strong> a free plan, easy interface, multi-channel posts, unlimited AI on every plan, an MCP server for Claude and ChatGPT, and an API on every plan.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Limits:<\/strong> no DMs, no social listening, limited analytics history on Free, Essentials has one user, and approvals need the Team plan.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Reputation:<\/strong> 4.3 out of 5 on G2 from 1,041 reviews, praised for ease of use and criticized for analytics and failed posts.<\/li><\/ul><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Buffer_at_a_Glance\"><\/span>Buffer at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:520px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\"><\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Details<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Type<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Social media scheduling and engagement tool<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Founded<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">November 2010 by Joel Gascoigne, who is still CEO<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Work model<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fully remote since 2013, with a four-day work week<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Team size<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">About 73 to 74 people in late 2025<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, Substack Notes and X, plus Start Page<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pricing basis<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per connected channel per month<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes, up to 3 channels at a time<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free trial<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">14 days on the Team plan, no credit card to start<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">AI<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">AI Assistant, unlimited on every plan, plus an MCP server<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Support<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Email and a knowledge base on every plan<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Is_Buffer\"><\/span>What Is Buffer?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Buffer describes its mission as making social media easier for small businesses, creators and teams. Its core is a queue: you set posting times for each channel, write a post once, choose which channels it goes to, and Buffer publishes it. Around that sit a visual calendar, an ideas inbox, templates and an AI Assistant for writing and repurposing posts.<\/p><p style=\"margin:0 0 16px;\">In 2025 and 2026 Buffer added two bigger pieces. Community, launched in late 2025, is a comment inbox that brings comments from 10 channels into one place. Insights, rebuilt in April 2026, replaced the older Analyze tool. Buffer does not offer social listening, competitor tracking, DMs or a ticketing system, and it positions Community as lightweight rather than a tool for support teams.<\/p><p style=\"margin:0 0 16px;\">Buffer is also unusually open about its business. Its December 2025 shareholder update reports 22.46 million dollars of revenue for 2025, up 31 percent, and a net income of 2.5 million dollars, its strongest year since 2018. It reported 69,760 customers in December 2025. Buffer&#8217;s own website also shows other, undated figures, so we use the dated update.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 190\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Product overview\"><rect x=\"10\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"85.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#fff\">Publish<\/text><text x=\"85.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">queue, calendar,<\/text><text x=\"85.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">bulk and approvals<\/text><rect x=\"182\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"257.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Community<\/text><text x=\"257.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">comments from<\/text><text x=\"257.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">10 channels<\/text><rect x=\"354\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"429.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Insights<\/text><text x=\"429.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">analytics and<\/text><text x=\"429.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">reports<\/text><rect x=\"526\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"601.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">AI Assistant<\/text><text x=\"601.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">create, refine,<\/text><text x=\"601.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">repurpose<\/text><rect x=\"698\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"773.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Start Page<\/text><text x=\"773.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">link in bio<\/text><text x=\"773.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">for your profile<\/text><text x=\"430\" y=\"170\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">Five parts, priced per connected channel<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 1. The main parts of Buffer, as Buffer describes them.<\/figcaption><\/figure><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Buffer\"><\/span>Key Features of Buffer<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"1_Publishing_and_scheduling\"><\/span>1. Publishing and scheduling<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Buffer publishes to 12 channels: Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, Substack Notes and X. It does not support Snapchat, Reddit, WhatsApp, Telegram or Twitch, and it publishes only YouTube Shorts, not long videos.<\/p><p style=\"margin:0 0 16px;\">You create a post once in a single composer, select several channels and customize the caption, hashtags, link and time for each. Each channel&#8217;s version becomes its own post. Every channel has a queue with recurring posting slots in its own time zone, and the visual calendar lets you drag posts to reschedule. Drafts are available on every plan.<\/p><p style=\"margin:0 0 16px;\">On the Free plan you can have 10 scheduled posts per channel. Paid plans have no stated limit, but a fair-use cap of 5,000 scheduled posts per channel applies, which Buffer says only a tiny fraction of accounts approach. Tags are limited to 3 on Free and 250 on paid plans. First comments, channel groups, a hashtag manager and custom video covers are paid features.<\/p><p style=\"margin:0 0 16px;\">Bulk upload by CSV is available on every plan, including Free. Free accounts can upload 10 posts per channel at a time and paid accounts up to 100. It handles text and single-image posts only, with no video or carousels, and it excludes YouTube.<\/p><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:620px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Channel<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Text limit<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Daily posting cap<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Facebook<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">5,000 characters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">35<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Instagram<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2,200 characters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">50<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">X<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">280 on free X, 25,000 on paid X<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100 verified, 50 unverified<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">LinkedIn<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3,000 characters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">50<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">TikTok<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2,200 with video<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">25<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Threads<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">500 characters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">250<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Bluesky<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">300 characters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pinterest<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">500 description<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">25 verified<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Daily caps count only posts scheduled through Buffer in a rolling 24 hours. Buffer&#8217;s own pages disagree on which channels publish automatically and which send a reminder, so check the help article for the channel and format you use. Instagram posts that use music, link stickers, product tags or collaborators, for example, fall back to notification publishing.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"2_Community_the_comment_inbox\"><\/span>2. Community: the comment inbox<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Community pulls comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, X, TikTok, Google Business, YouTube and Mastodon into one view. Features include filters, notifications, a comment score, saved replies, AI reply suggestions, turning a comment into a post and a post view that highlights unanswered comments. It is included on every plan.<\/p><p style=\"margin:0 0 16px;\">There are real limits. Buffer&#8217;s Community does not handle direct messages, Pinterest and Substack have no engagement support, and there is no assignment, case management or service-level tracking. Free accounts get 1 saved reply and 5 AI reply suggestions a week, while paid plans are unlimited. Since July 2026, Community access can be set separately from publishing access.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"3_Insights_analytics\"><\/span>3. Insights: analytics<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Insights, launched in April 2026, shows performance across all channels or per channel, with AI-written takeaways, tag filters and saved views. It covers Instagram professional accounts, Facebook Pages, X, LinkedIn, TikTok, Pinterest, Threads, Bluesky, YouTube, Mastodon and Substack, but not Google Business.<\/p><p style=\"margin:0 0 16px;\">The Free plan keeps 30 days of history. Essentials and Team have unlimited history, custom date ranges, a performance overview, custom analytics, reports and exports to CSV, Markdown and PDF. Branded reports with your own logo are on Team only. Data limits come from the networks: X does not provide impressions, Bluesky data refreshes about every 10 days, and Reels and Stories on Facebook are not covered.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"4_AI_Assistant_and_the_MCP_server\"><\/span>4. AI Assistant and the MCP server<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Buffer says its AI Assistant is unlimited on every plan, including Free, for creating, refining and repurposing content. It is built on OpenAI&#8217;s API, and Buffer says only the text you type into the assistant is shared with OpenAI. Buffer has not published details on AI image generation, so we do not claim it.<\/p><p style=\"margin:0 0 16px;\">In June 2026 Buffer launched an MCP server that lets Claude, ChatGPT and Perplexity work with your account, and it also connects to tools such as Cursor, Zapier and n8n. Buffer&#8217;s API is GraphQL and available on every plan, so you can create and edit posts, ideas and tags from your own tools.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"5_Start_Page_apps_extensions_and_integrations\"><\/span>5. Start Page, apps, extensions and integrations<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Start Page is Buffer&#8217;s link-in-bio page, launched in 2021. It is on every plan, but it counts as one of your channels, so on paid plans it is billed like any other channel. Buffer has iOS and Android apps and browser extensions for Chrome, Safari, Opera and Edge. It lists 24 integrations, including Canva, Bitly, Zapier, Google Drive, Dropbox, WordPress, Claude and ChatGPT, and says Zapier connects it to more than 7,000 apps.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"6_Teams_permissions_and_security\"><\/span>6. Teams, permissions and security<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Essentials is for one user. The Team plan allows unlimited users with roles and per-channel access, either full access or needs approval, and a draft approval workflow. Team-wide two-factor authentication can be required since July 2026. We could not verify multi-step approvals, a white-label client portal, single sign-on, SOC 2 or ISO 27001, so we do not claim them. Support is by email and a knowledge base on every plan, and Buffer&#8217;s own Open page reports a first response within 2 hours over the previous 90 days.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Each_Buffer_Plan_Includes\"><\/span>What Each Buffer Plan Includes<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:700px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Feature<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Free<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Essentials<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Team<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Price per channel per month<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">0<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">6 monthly, 5 annual<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">12 monthly, 10 annual<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Up to 3 at a time<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, paid per channel<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, paid per channel<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Scheduled posts per channel<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">10<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, fair-use cap 5,000<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited, fair-use cap 5,000<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Ideas<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Tags<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">250<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">250<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">First comment and hashtag manager<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">AI Assistant<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Community AI reply suggestions<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">5 per week<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Insights history<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Reports and custom analytics<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Branded reports<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Approval workflows and permissions<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">API requests per 30 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3,000<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">7,500<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">15,000<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Buffer_Pricing\"><\/span>Buffer Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 200\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Plans\"><rect x=\"10\" y=\"14\" width=\"266\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"143.0\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Free<\/text><text x=\"143.0\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">0<\/text><text x=\"143.0\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">3 channels<\/text><text x=\"143.0\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">10 posts each<\/text><rect x=\"296\" y=\"14\" width=\"266\" height=\"140\" rx=\"16\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"429.0\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#fff\">Essentials<\/text><text x=\"429.0\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#fff\">5 \/ channel<\/text><text x=\"429.0\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">1 user<\/text><text x=\"429.0\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">unlimited posts<\/text><rect x=\"582\" y=\"14\" width=\"266\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"715.0\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Team<\/text><text x=\"715.0\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">10 \/ channel<\/text><text x=\"715.0\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">unlimited users<\/text><text x=\"715.0\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">approvals<\/text><text x=\"430\" y=\"184\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">USD per channel per month on annual billing. Monthly billing is 6 and 12.<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 2. Buffer plans, priced per connected channel.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:680px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Plan<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Price<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What is included<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">0<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3 channels at a time, 10 scheduled posts per channel, 100 ideas, 30 days of Insights, AI Assistant, Community, Start Page<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Essentials<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">6 per channel per month monthly, 5 annual<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Everything in Free plus unlimited posts and ideas, first comments, hashtag manager, unlimited Insights history and reports, 1 user<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Team<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">12 per channel per month monthly, 10 annual<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Everything in Essentials plus unlimited users, approval workflows, access permissions and branded reports<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Buffer&#8217;s pricing page opens on the yearly view, so the headline prices of 5 and 10 are annual-billing rates. Monthly billing is 6 and 12 per channel. Annual billing saves about 20 percent. Volume discounts apply above 10 channels, and Buffer&#8217;s examples show that 25 channels on Team cost 180 a month on monthly billing or 150 annual. Nonprofits can get 50 percent off. A 14-day trial runs on the Team plan, and if you do not pay you drop to Free. Refunds are available within 7 days for monthly plans and 30 days for annual plans.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 138\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Monthly cost for 10 channels on annual billing (USD)\"><text x=\"20\" y=\"28\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Monthly cost for 10 channels on annual billing (USD)<\/text><text x=\"20\" y=\"64\" font-size=\"13.5\" fill=\"#4A3A38\">Essentials<\/text><rect x=\"260\" y=\"46\" width=\"210.0\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"480.0\" y=\"63\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">50<\/text><text x=\"20\" y=\"98\" font-size=\"13.5\" fill=\"#4A3A38\">Team<\/text><rect x=\"260\" y=\"80\" width=\"420.0\" height=\"24\" rx=\"8\" fill=\"#EE6055\"\/><text x=\"690.0\" y=\"97\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">100<\/text><text x=\"20\" y=\"128\" font-size=\"12\" fill=\"#7A6663\">From Buffer pricing examples. Free covers only 3 channels.<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 3. What 10 channels cost on each paid plan.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:620px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Setup<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Essentials, monthly or annual billing<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Team, monthly or annual billing<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">1 channel<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">6 or 5<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">12 or 10<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">3 channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">18 or 15<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">36 or 30<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">5 channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 or 25<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">60 or 50<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">10 channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">60 or 50<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">120 or 100<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">25 channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">120 or 100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">180 or 150<\/td><\/tr><\/tbody><\/table><\/div><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">How this compares<\/div><div style=\"font-size:16px;\">Per-channel pricing favors people with a few channels and teams with many users. Ten channels and five teammates cost the same on Team as ten channels and one teammate. It becomes expensive per head if you manage dozens of client channels without volume tiers. Remember that Start Page and the three channels you used on Free all become paid channels when you upgrade.<\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Users_Say_About_Buffer\"><\/span>What Users Say About Buffer<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">On G2, Buffer scores 4.3 out of 5 from 1,041 reviews as of 7 October 2026. This is third-party opinion, not our own testing.<\/p><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:560px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What reviewers praise<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What reviewers criticize<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Simple, intuitive dashboard<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Limited analytics<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Easy scheduling across channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Failed posts, sometimes reported only in the mobile app<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free plan and help from support<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Cost rises with many channels<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pay only for the channels you use<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Limits on tagging and Meta data for some channels<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Trustpilot is more mixed, with a score of about 3.6 from 123 reviews and complaints about billing, renewals and unstable posting. That figure comes from a summary of the page, so treat it as lower confidence. We could not verify Capterra because the page was behind a bot check.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Buffer_Pros_and_Cons\"><\/span>Buffer Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"display:flex;flex-wrap:wrap;gap:20px;margin:22px 0;\"><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#2E7D4F;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Buffer_Pros\"><\/span>Buffer Pros<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">A real free plan for up to 3 channels<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Per-channel pricing with unlimited users on Team<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Simple, clean interface that users praise<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">One composer for many channels, with per-channel edits<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited AI Assistant on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">API and MCP server on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Community inbox included on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial and clear refund terms<\/li><\/ul><\/div><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#C9453B;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Buffer_Cons\"><\/span>Buffer Cons<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No direct messages, social listening or competitor tracking<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Essentials allows only one user<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals and permissions need the Team plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk CSV handles text and single images only<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics history is 30 days on Free<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Failed posts and reconnect issues reported by some users<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Email-only support<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Costs grow with channel count<\/li><\/ul><\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Buffer\"><\/span>Who Should Use Buffer?<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">If you are&#8230;<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Fit<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Why<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A solo creator<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">The Free plan covers 3 channels with an AI Assistant<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A small business with a few channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Essentials is cheap per channel<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A team that needs approvals<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Good<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Team adds approvals and unlimited users<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">An agency with many client channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fair<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Volume tiers help, but there is no client portal<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A customer care team<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No DMs, assignment or case management<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A brand that needs listening<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Buffer has no social listening<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Buffer_Alternatives\"><\/span>Buffer Alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Alternative<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Choose it if<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Pricing basis<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Hootsuite<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want a larger suite with listening and deeper inbox features<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprout Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want deeper reporting and customer care tools<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per seat<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want an inbox on every plan and 10 profiles included<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Brandwatch<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Listening and research are your main need<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Read <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Hootsuite review<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprout-social-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Sprout Social review<\/a> or <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/agorapulse-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Agorapulse review<\/a> for a closer look, and see all of them side by side in our <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">social media management tools<\/a> guide.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Buffer\"><\/span>How to Get Started With Buffer<span class=\"ez-toc-section-end\"><\/span><\/h2><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 1. Start free.<\/strong> Create an account and connect up to 3 channels.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 2. Set your queue.<\/strong> Choose posting slots for each channel.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 3. Write once, publish to many.<\/strong> Select channels in the composer and edit each version.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 4. Try Community.<\/strong> Reply to comments and test saved replies.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 5. Check Insights.<\/strong> Look at 30 days of data before deciding to upgrade.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 6. Count your channels.<\/strong> Multiply by the per-channel price, including Start Page.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Buffer is the easiest tool in this category to start with. It has a real free plan, honest per-channel pricing, a clean interface, unlimited AI and an unusually open company. It is not a full social suite: there is no social listening, no DMs, no case management, and its analytics history is short on the free plan.<\/p><p style=\"margin:0 0 16px;\">Choose it if you are a creator, small business or small team that wants reliable scheduling at a low cost. Skip it if you need advanced customer care, listening or enterprise security evidence. Start on the Free plan, connect your real channels and compare it with the tools in our guide to the best social media management tools.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Try it<\/div><div style=\"font-size:16px;\">Try Buffer for free with up to 3 channels, or start the 14-day trial of the Team plan with no credit card.<\/div><\/div><p style=\"margin:0 0 16px;\">For the basics, see AiGrow&#8217;s guide to <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/aigrow.me\/schedule-social-media-posts\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">scheduling social media posts<\/a> on the AiGrow blog.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Buffer_Review_FAQs\"><\/span>Buffer Review FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is Buffer?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Buffer is a social media scheduling tool with a comment inbox, analytics, an AI Assistant and a link-in-bio page. It was founded in 2010 and is fully remote.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How much does Buffer cost?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Buffer is priced per connected channel. Free is 0 for up to 3 channels. Essentials is 6 per channel per month monthly or 5 on annual billing. Team is 12 monthly or 10 annual.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Buffer have a free plan?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. The Free plan allows up to 3 channels at a time, 10 scheduled posts per channel, 100 ideas and 30 days of Insights.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Buffer have a free trial?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. A 14-day trial runs on the Team plan and does not need a credit card to start.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which networks does Buffer support?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, Substack Notes and X.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Buffer have a unified inbox?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Buffer has Community, a comment inbox for 10 channels. It does not handle direct messages or case management.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Buffer have an AI tool?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. The AI Assistant is unlimited on every plan, and Buffer also offers an MCP server for Claude, ChatGPT and Perplexity.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Can teams use Buffer?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes, on the Team plan, which allows unlimited users, per-channel permissions and approval workflows. Essentials is for one user.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Is Buffer good for agencies?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">It can work with volume discounts, but it has no client portal and does not offer SSO, so large agencies often compare other tools.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What do users say about Buffer?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">On G2 it scores 4.3 out of 5 from 1,041 reviews as of 7 October 2026. Reviewers praise ease of use and scheduling, and criticize limited analytics and failed posts.<\/p><\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A detailed Buffer review for 2026: channels and limits, publishing, Community inbox, Insights, AI Assistant, free plan, per-channel pricing with real cost examples, G2 ratings, pros and cons.<\/p>\n","protected":false},"author":10,"featured_media":35075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-35076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buffer Review (2026): Features, Pricing, Pros &amp; Cons - brandID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/buffer-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buffer Review (2026): Features, Pricing, Pros &amp; 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