{"id":35072,"date":"2026-10-07T12:27:53","date_gmt":"2026-10-07T12:27:53","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35072"},"modified":"2026-10-07T14:34:41","modified_gmt":"2026-10-07T14:34:41","slug":"brandwatch-review","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/brandwatch-review\/","title":{"rendered":"Brandwatch Review (2026): Features, Pricing, Pros &amp; Cons"},"content":{"rendered":"\n<!-- ARTICLE SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Brandwatch Review (2026): Features, Pricing, Pros & Cons\", \"description\": \"A detailed Brandwatch review for 2026: social media management, consumer intelligence and listening, AI, security, how quote-only pricing works, G2 ratings, pros and cons and alternatives.\", \"author\": {\"@type\": \"Person\", \"name\": \"Saeed Parvar\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"brandID\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/04\/Layer_1-6-1.svg\"}}, \"datePublished\": \"2026-10-07\", \"dateModified\": \"2026-10-07\", \"mainEntityOfPage\": \"https:\/\/brandid.app\/blog\/brandwatch-review\/\"}\n<\/script> -->\n<!-- FAQ SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is Brandwatch?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Brandwatch is an enterprise platform for social listening, consumer intelligence and social media management. It is owned by Cision.\"}}, {\"@type\": \"Question\", \"name\": \"How much does Brandwatch cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Brandwatch does not publish prices. Every product is sold by quote after a demo, and no reliable public price exists.\"}}, {\"@type\": \"Question\", \"name\": \"Does Brandwatch have a free trial?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Brandwatch offers a free demo but no free trial or free plan.\"}}, {\"@type\": \"Question\", \"name\": \"Does Brandwatch do social media management?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Its Social Media Management product, built on Falcon.io, covers publishing, an inbox, analytics, audience and advertising.\"}}, {\"@type\": \"Question\", \"name\": \"Which social networks does Brandwatch support?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The social suite connects Facebook, Instagram, X, LinkedIn, YouTube, WhatsApp, TikTok, Google, Pinterest and Threads. Consumer Intelligence listens to many more sources.\"}}, {\"@type\": \"Question\", \"name\": \"Can I publish to multiple networks at once on Brandwatch?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. The help center says it is not possible to create and publish a post to multiple networks at the same time.\"}}, {\"@type\": \"Question\", \"name\": \"Who owns Brandwatch?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Cision, which acquired Brandwatch in 2021. Cision is owned by Platinum Equity.\"}}, {\"@type\": \"Question\", \"name\": \"Is Brandwatch good for small businesses?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Usually not. It is built for large brands and agencies, sells by quote, and has no free plan.\"}}, {\"@type\": \"Question\", \"name\": \"What is Iris AI?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Iris is Brandwatch's AI layer, with features such as Ask Iris, a query writer, intelligent dashboards, reply suggestions and Signals alerts.\"}}, {\"@type\": \"Question\", \"name\": \"What do users say about Brandwatch?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"On G2, Consumer Intelligence scores 4.4 out of 5 from 728 reviews and Social Media Management scores 4.0 from 983 reviews as of 7 October 2026. Users praise data coverage and dashboards and criticize the learning curve, publishing limits and price.\"}}]}\n<\/script> -->\n\n<div style=\"font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif;color:#4A3A38;font-size:18px;line-height:1.7;max-width:860px;margin:0 auto;\"><p style=\"margin:0 0 16px;\">Brandwatch is best known as a social listening and consumer intelligence platform, one of the largest in the world. Since 2022 it has also sold a full social media management product, built on Falcon.io, which covers publishing, an inbox, analytics and advertising. It is owned by Cision and aimed at large brands and agencies, and like most enterprise tools it has no public price list and no free trial.<\/p><p style=\"margin:0 0 16px;\">This review explains what Brandwatch sells today, how its products fit together, what we know and do not know about pricing, what users say on G2, where it is weak and who it suits. Product facts come from Brandwatch&#8217;s own website, help center and press releases, plus public sources for company history, checked on 7 October 2026. Where Brandwatch does not publish a fact, we say so.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">About this review<\/div><div style=\"font-size:16px;\">We checked this review against the vendor&#8217;s own website on 7 October 2026. Prices and features change, so confirm on the vendor&#8217;s page before you buy.<\/div><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_at_a_Glance\" >Brandwatch at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#What_Is_Brandwatch\" >What Is Brandwatch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Key_Features_of_Brandwatch\" >Key Features of Brandwatch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#1_Social_Media_Management_publishing_and_approvals\" >1. Social Media Management: publishing and approvals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#2_Engage_inbox_and_case_management\" >2. Engage: inbox and case management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#3_Measure_Benchmark_Audience_and_Advertise\" >3. Measure, Benchmark, Audience and Advertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#4_Consumer_Intelligence_listening_and_research\" >4. Consumer Intelligence: listening and research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#5_Iris_AI_and_Signals\" >5. Iris AI and Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#6_Influence_and_Search_Intelligence\" >6. Influence and Search Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#7_Mobile_apps_API_and_integrations\" >7. Mobile apps, API and integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#8_Security_hosting_and_support\" >8. Security, hosting and support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Products_at_a_Glance\" >Brandwatch Products at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Pricing\" >Brandwatch Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Who_Owns_Brandwatch\" >Who Owns Brandwatch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#What_Users_Say_About_Brandwatch\" >What Users Say About Brandwatch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Pros_and_Cons\" >Brandwatch Pros and Cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Pros\" >Brandwatch Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Cons\" >Brandwatch Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Who_Should_Use_Brandwatch\" >Who Should Use Brandwatch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Alternatives\" >Brandwatch Alternatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#How_to_Get_Started_With_Brandwatch\" >How to Get Started With Brandwatch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/#Brandwatch_Review_FAQs\" >Brandwatch Review FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:26px 0 30px;\"><div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div><ul style=\"margin:0;padding-left:26px;list-style:disc outside;\"><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">What it is:<\/strong> an enterprise suite of Consumer Intelligence (listening and research), Social Media Management (publishing, inbox, analytics), Influence and Search Intelligence, with Iris AI across them.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> quote-only. Brandwatch publishes no prices, offers no free trial and sells through a demo. We do not quote any figure.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Strengths:<\/strong> a very large listening archive (1.4 to 1.7 trillion conversations, depending on the page), a full social suite, case management, and ISO 27001:2022 certification.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Weaknesses:<\/strong> you cannot publish one post to several networks at once, TikTok and Threads DMs are not supported, and G2 users describe a learning curve and publishing restrictions.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Ownership:<\/strong> Brandwatch is part of Cision, which restructured its debt in 2024 and 2025. That is worth asking about in any multi-year contract.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Reputation:<\/strong> 4.4 out of 5 on G2 for Consumer Intelligence (728 reviews) and 4.0 for Social Media Management (983 reviews).<\/li><\/ul><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_at_a_Glance\"><\/span>Brandwatch at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:520px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\"><\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Details<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Type<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Enterprise consumer intelligence and social media management suite<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Parent company<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Cision, acquired in 2021<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Headquarters<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">London, per Brandwatch&#8217;s website<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Founded<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2007, according to public sources (not stated on Brandwatch&#8217;s own site)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Products<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Consumer Intelligence, Social Media Management, Influence, Search Intelligence, Vizia and Iris AI<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Social channels<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Facebook, Instagram, X, LinkedIn, YouTube, WhatsApp, TikTok, Google, Pinterest and Threads<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pricing<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom quote, no public prices<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free plan or trial<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">None<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">AI<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Iris AI, Signals alerts and generative AI features<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Security<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">ISO 27001:2022 certified for all products, SAML single sign-on<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Is_Brandwatch\"><\/span>What Is Brandwatch?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Brandwatch started as a listening tool, and that is still its core. Consumer Intelligence, the product that grew out of Brandwatch Analytics and Crimson Hexagon, lets teams search billions of public conversations across social networks, news, blogs, forums and review sites, then analyze sentiment, topics and trends. Brandwatch says the archive holds 1.7 trillion conversations dating back to 2010 on one page and more than 1.4 trillion dating back to 2008 on others, so we quote both.<\/p><p style=\"margin:0 0 16px;\">The second leg is Social Media Management. Cision bought Falcon.io in 2019 and merged it into Brandwatch around 2022, and the result is a publishing, engagement and measurement product. Brandwatch&#8217;s current navigation lists Consumer Intelligence, Social Media Management, Influencer Marketing, Media Intelligence and Insights, Search Intelligence and APIs. The older Reviews product has been retired, and its review sources now live inside Consumer Intelligence.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 190\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Product overview\"><rect x=\"10\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"85.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#fff\">Consumer Intelligence<\/text><text x=\"85.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">listening, research<\/text><text x=\"85.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">and Vizia dashboards<\/text><rect x=\"182\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"257.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Social Media Mgmt<\/text><text x=\"257.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">publish, engage,<\/text><text x=\"257.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">measure, advertise<\/text><rect x=\"354\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"429.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Influence<\/text><text x=\"429.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">creator discovery<\/text><text x=\"429.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">and campaigns<\/text><rect x=\"526\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"601.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Search Intelligence<\/text><text x=\"601.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">search and AI<\/text><text x=\"601.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">engine visibility<\/text><rect x=\"698\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"773.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Iris AI<\/text><text x=\"773.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">assistant, alerts<\/text><text x=\"773.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">and Signals<\/text><text x=\"430\" y=\"170\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">Five product areas, sold separately by quote<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 1. The main Brandwatch products, as its website lists them today.<\/figcaption><\/figure><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Brandwatch\"><\/span>Key Features of Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"1_Social_Media_Management_publishing_and_approvals\"><\/span>1. Social Media Management: publishing and approvals<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Brandwatch&#8217;s social suite includes Publish, Engage, Measure, Advertise, Audience, Listen and Benchmark modules. You can connect Facebook (including Messenger), Instagram, X, LinkedIn, YouTube, WhatsApp, TikTok, Google, Pinterest and Threads, and advertising accounts for Facebook and LinkedIn.<\/p><p style=\"margin:0 0 16px;\">Publish offers a week and month calendar with filters, a shared content pool, labels, bulk import, UTM templates and link shortening, a photo editor and connections to OneDrive, Google Drive and Bynder. There is one significant limit: Brandwatch&#8217;s help center says it is not possible to create and publish a post to multiple networks at the same time. You can post to several channels within one network, except X, which allows one channel per post. G2 reviewers describe scheduling as tedious for this reason.<\/p><p style=\"margin:0 0 16px;\">Approvals are role based. Admins and Editors can publish directly, while Content Creators must submit posts. Approval can require one approver, any of several, or an ordered chain, and only global Admins and Editors can approve. If a post is not approved by its scheduled time, it does not publish, and there are no automatic reminders. The Quick Publish mobile app can submit posts but cannot approve them.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"2_Engage_inbox_and_case_management\"><\/span>2. Engage: inbox and case management<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Engage is the social inbox. It offers feeds with filters, a spam filter, saved replies, automation rules, audience profile cards, and Iris-suggested replies. Case Management launched in June 2024 so teams can track customer issues from start to finish.<\/p><p style=\"margin:0 0 16px;\">Direct messages are supported on Facebook, Instagram, X, LinkedIn Company Pages and WhatsApp, subject to API limits on some networks. TikTok and Threads direct messages are not supported. Google is limited to reviews, and comments are supported on the main networks. Comments on promoted Instagram posts only appear if the ad account is connected. A Salesforce integration is advertised.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"3_Measure_Benchmark_Audience_and_Advertise\"><\/span>3. Measure, Benchmark, Audience and Advertise<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Measure provides performance dashboards. Brandwatch&#8217;s page claims seven years of competitive channel analytics and 12 months of historical consumer data for listening inside the social suite. Benchmark compares your accounts with more than 300,000 brands across Facebook, X, Instagram and YouTube, keeps two years of history, offers AI-written summaries and exports to CSV, PDF and PowerPoint.<\/p><p style=\"margin:0 0 16px;\">Audience builds a customer profile database automatically from Engage interactions, with profile cards, segments, labels and profile merging. Advertise lets teams manage Facebook, Instagram and LinkedIn ads from the same tool.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"4_Consumer_Intelligence_listening_and_research\"><\/span>4. Consumer Intelligence: listening and research<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Consumer Intelligence covers X, Tumblr, Reddit, Facebook, Instagram, LinkedIn, TikTok, Threads and Bluesky, plus news, blogs, forums, reviews from Google, Amazon, Glassdoor and Trustpilot, and uploaded data. Brandwatch claims about 100 million sources and around 500 million new conversations every day.<\/p><p style=\"margin:0 0 16px;\">It includes more than 50 visualizations, custom classifiers, image analysis, Social Panels and exports to Excel, PowerPoint, PDF and API. Vizia is an add-on that turns the data into real-time dashboards for command centers. The G2 listing gives 31 languages for Consumer Intelligence and English only for Social Media Management.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"5_Iris_AI_and_Signals\"><\/span>5. Iris AI and Signals<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Iris is Brandwatch&#8217;s AI layer. Features include Ask Iris, Quick Search, a Query Writer, intelligent dashboards, a writing assistant and content performance analysis. Signals sends smart alerts when your data shifts, and Peak Detection spots spikes. In December 2024 Brandwatch announced React Score, a reputation rating based on harm, spam and emotion, and generative AI features built with partners including OpenAI and Google Cloud.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"6_Influence_and_Search_Intelligence\"><\/span>6. Influence and Search Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Influence, formerly Paladin, covers creator discovery across Instagram, TikTok, X, YouTube, Snapchat, Facebook and Twitch, with a creator CRM, contracts, content approvals, white-label dashboards and payments in more than 120 currencies. It claims access to over 65 million creators. Search Intelligence, powered by Trajaan, tracks visibility across Google, Amazon, TikTok, Baidu and AI engines such as ChatGPT.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"7_Mobile_apps_API_and_integrations\"><\/span>7. Mobile apps, API and integrations<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Two mobile apps exist. Quick Publish handles text, single image, video and link posts for Facebook, Instagram, X and LinkedIn, but no carousels or Stories. The Hub app publishes Instagram Stories natively. We could not confirm a mobile inbox app. The social suite has documented APIs for teams, channels, content, publishing, campaigns, engage and measure, plus webhooks, and there is a separate Consumer Research API. LinkedIn, Threads and TikTok accounts can only be connected to one organization within a Brandwatch suite.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"8_Security_hosting_and_support\"><\/span>8. Security, hosting and support<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Brandwatch says all its products are ISO 27001:2022 certified, uses TLS 1.2 and 1.3, AES-256 encrypted backups, monthly vulnerability testing and an annual independent penetration test. Single sign-on works through SAML 2.0, and the social suite also supports OpenID Connect. We could not verify SOC 2 reports. Hosting varies: Consumer Intelligence raw data is on AWS in the US, its front end on Google Cloud in Europe, social management on AWS and Google Cloud in the EU except Listening, which is US and UK.<\/p><p style=\"margin:0 0 16px;\">Customers get free access to Brandwatch Academy with courses, certifications and an onboarding path, and some contracts include expert hours. Support hours and service levels are not published.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Products_at_a_Glance\"><\/span>Brandwatch Products at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:760px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Product<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What it does<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Where it comes from<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Consumer Intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Listening, consumer research and analysis across social, news, forums and reviews<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Brandwatch Analytics and Crimson Hexagon<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Social Media Management<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Publishing, inbox, analytics, audience and advertising<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Falcon.io, merged in around 2022<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Influence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Influencer discovery, CRM, contracts and payments<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Paladin, acquired in 2022<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Benchmark<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Compare your accounts with 300,000+ brands<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">A module inside Social Media Management<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Vizia<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Real-time dashboards for command centers<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">An add-on to Consumer Intelligence<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Search Intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Visibility in search engines and AI answers<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Powered by Trajaan<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Reviews<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Review monitoring<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Retired, now part of Consumer Intelligence<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Pricing\"><\/span>Brandwatch Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 200\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Plans\"><rect x=\"10\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"107.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Consumer Intelligence<\/text><text x=\"107.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">Custom<\/text><text x=\"107.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">listening and<\/text><text x=\"107.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">research<\/text><rect x=\"225\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"322.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#fff\">Social Media Mgmt<\/text><text x=\"322.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#fff\">Custom<\/text><text x=\"322.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">publish, inbox,<\/text><text x=\"322.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">analytics<\/text><rect x=\"440\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"537.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Influence<\/text><text x=\"537.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">Custom<\/text><text x=\"537.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">creators and<\/text><text x=\"537.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">campaigns<\/text><rect x=\"655\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"752.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Search Intelligence<\/text><text x=\"752.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">Custom<\/text><text x=\"752.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">search and AI<\/text><text x=\"752.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">visibility<\/text><text x=\"430\" y=\"184\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">Every product is sold by quote, with no published prices<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 2. Brandwatch products. None has a published price.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:680px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Plan<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Price<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What is included<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Consumer Intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom, request a demo<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Listening, research, dashboards and exports<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Social Media Management<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom, request a demo<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Publishing, inbox, measure, audience, benchmark and advertising modules<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Influence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom, request a demo<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Creator discovery, CRM, contracts, campaigns and payments<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Search Intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom, request a demo<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Search and AI engine visibility<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Brandwatch&#8217;s pricing page says standard to enterprise plans are available for each solution, and its only call to action is to schedule a free demo. G2 lists a single custom edition for each product and states that no free trial is available. Minimum contract length and the pricing basis, such as users, queries or channels, are not published.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">What we do not know<\/div><div style=\"font-size:16px;\">We found no reliable public price for Brandwatch, so we do not give one. Third-party estimates exist online but are not Brandwatch statements. When you request a quote, ask which products and modules are included, how usage is counted, the contract term and renewal notice, what Vizia and extra queries cost, and whether onboarding and training are included. G2 reviewers report average implementation of about two months for Consumer Intelligence and one month for Social Media Management, which is third-party opinion.<\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Owns_Brandwatch\"><\/span>Who Owns Brandwatch?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Brandwatch is part of Cision, a public relations and media software company. Cision announced the acquisition in February 2021 for 450 million dollars and closed it on 1 June 2021. Cision itself has been owned by the private equity firm Platinum Equity since January 2020.<\/p><p style=\"margin:0 0 16px;\">Brandwatch has grown through acquisitions: Crimson Hexagon (merged in 2018), Qriously (2019) and Paladin, now Influence (2022). Falcon.io was bought by Cision in January 2019 and combined with Brandwatch in 2022. Conversocial is a partnership, not an acquisition.<\/p><p style=\"margin:0 0 16px;\">This matters for buyers because of Cision&#8217;s finances. Third-party reporting in late 2024 described heavy debt and a restructuring process at Cision. In April 2025 Cision said it closed about 250 million dollars of new financing and extended its debt maturities, and its release did not state any change of ownership. None of that reporting covered Brandwatch&#8217;s own finances, and we could not verify any ownership change in 2026. It is reasonable to ask a seller about product roadmap and continuity before signing a multi-year contract.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Users_Say_About_Brandwatch\"><\/span>What Users Say About Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Brandwatch is rated separately on G2 for its two main products. This is third-party opinion, not our own testing, and many sampled reviews are tagged as incentivized through a seller invite.<\/p><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:760px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Product on G2<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Rating<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Reviews<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Common praise<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Common criticism<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Consumer Intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">4.4 out of 5<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">728<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Data coverage, intuitive dashboards, actionable insights, support<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Steep learning curve, limited features, sentiment accuracy<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Social Media Management<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">4.0 out of 5<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">983<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Centralized management, scheduling, AI replies and spam filter<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Publishing restrictions, tedious scheduling, missing features, price<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Reviewers of the social product specifically mention that you must choose a channel and platform for each post, that bulk actions can be slow, and that setup is complicated. We could not verify Capterra figures because the page was behind a bot check.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Pros_and_Cons\"><\/span>Brandwatch Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"display:flex;flex-wrap:wrap;gap:20px;margin:22px 0;\"><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#2E7D4F;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Pros\"><\/span>Brandwatch Pros<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">One of the largest listening archives available<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">A full social suite, with publishing, inbox, case management and advertising<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Strong analytics, benchmarking and dashboards<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Iris AI and Signals across products<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">ISO 27001:2022 and SAML single sign-on<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Free Academy with courses and certification<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Influence and Search Intelligence available from the same vendor<\/li><\/ul><\/div><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#C9453B;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Cons\"><\/span>Brandwatch Cons<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No public prices, no free trial and demo-only sales<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Cannot publish one post to several networks at once<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">No TikTok or Threads DMs in the inbox<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Only global Admins and Editors can approve, and unapproved posts silently do not publish<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Learning curve reported by G2 reviewers<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Listening and social management are separate products with different data limits<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Parent company Cision restructured its debt in 2024 and 2025<\/li><\/ul><\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Brandwatch\"><\/span>Who Should Use Brandwatch?<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">If you are&#8230;<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Fit<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Why<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A solo creator or freelancer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No self-serve option and enterprise-style buying<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A small business<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Quote-only sales and complexity are not a fit<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A research or insights team<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Consumer Intelligence is the core of the product<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A large brand that wants listening and publishing together<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">One vendor for research, social and influencer work<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A customer care team<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fair<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Case management exists, but TikTok and Threads DMs are missing<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">An agency with many clients<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fair<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Powerful, but pricing is by quote and multi-network posting is limited<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Alternatives\"><\/span>Brandwatch Alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Alternative<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Choose it if<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Pricing basis<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprinklr<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want an enterprise social suite with a very broad channel list<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprout Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want an easier tool with published per-seat prices<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per seat<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Hootsuite<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want public plans and a free trial<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want a simpler team tool with an inbox on every plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Read <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprinklr-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Sprinklr review<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprout-social-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Sprout Social review<\/a> or <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Hootsuite review<\/a> for a closer look, and see all of them side by side in our <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">social media management tools<\/a> guide.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Brandwatch\"><\/span>How to Get Started With Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h2><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 1. Decide what you need.<\/strong> List whether you need listening, publishing, an inbox, influencer work or all four.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 2. Request a demo.<\/strong> Use the demo form on Brandwatch&#8217;s website and pick the product you care about.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 3. Ask about packaging.<\/strong> Confirm which modules, queries and users are in your quote.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 4. Test the limits.<\/strong> Try multi-network scheduling, approvals and the channels you rely on.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 5. Check the contract.<\/strong> Ask about term length, renewal notice and what happens to your data.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 6. Compare quotes.<\/strong> Get at least one alternative quote before you sign.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Brandwatch is a heavyweight in listening and consumer intelligence, and its social media management product makes it a credible one-vendor choice for large teams. Its strengths are data coverage, analytics, AI and security. Its weaknesses are the lack of public pricing, a learning curve, publishing limits such as no multi-network posts, and the questions that come with its parent company&#8217;s debt history.<\/p><p style=\"margin:0 0 16px;\">Choose it if listening and research are central to your work and you have an enterprise budget. For a team that mainly needs to schedule posts and answer messages, a tool with public pricing and a free trial will be quicker to adopt. Compare it with the other tools in our guide to the best social media management tools before you book a demo.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Try it<\/div><div style=\"font-size:16px;\">Ready to evaluate it? Request a Brandwatch demo and ask for a quote that names every module.<\/div><\/div><p style=\"margin:0 0 16px;\">Before choosing a tool, learn how to <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/aigrow.me\/social-strategy\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">build a social strategy<\/a> on the AiGrow blog.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Review_FAQs\"><\/span>Brandwatch Review FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is Brandwatch?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Brandwatch is an enterprise platform for social listening, consumer intelligence and social media management. It is owned by Cision.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How much does Brandwatch cost?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Brandwatch does not publish prices. Every product is sold by quote after a demo, and no reliable public price exists.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Brandwatch have a free trial?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">No. Brandwatch offers a free demo but no free trial or free plan.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Brandwatch do social media management?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. Its Social Media Management product, built on Falcon.io, covers publishing, an inbox, analytics, audience and advertising.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which social networks does Brandwatch support?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">The social suite connects Facebook, Instagram, X, LinkedIn, YouTube, WhatsApp, TikTok, Google, Pinterest and Threads. Consumer Intelligence listens to many more sources.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Can I publish to multiple networks at once on Brandwatch?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">No. The help center says it is not possible to create and publish a post to multiple networks at the same time.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Who owns Brandwatch?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Cision, which acquired Brandwatch in 2021. Cision is owned by Platinum Equity.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Is Brandwatch good for small businesses?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Usually not. It is built for large brands and agencies, sells by quote, and has no free plan.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is Iris AI?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Iris is Brandwatch&#8217;s AI layer, with features such as Ask Iris, a query writer, intelligent dashboards, reply suggestions and Signals alerts.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What do users say about Brandwatch?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">On G2, Consumer Intelligence scores 4.4 out of 5 from 728 reviews and Social Media Management scores 4.0 from 983 reviews as of 7 October 2026. Users praise data coverage and dashboards and criticize the learning curve, publishing limits and price.<\/p><\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A detailed Brandwatch review for 2026: social media management, consumer intelligence and listening, AI, security, how quote-only pricing works, G2 ratings, pros and cons and alternatives.<\/p>\n","protected":false},"author":10,"featured_media":35071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-35072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandwatch Review (2026): Features, Pricing, Pros &amp; Cons - brandID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandwatch Review (2026): Features, Pricing, Pros &amp; 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