{"id":35005,"date":"2026-10-06T15:30:21","date_gmt":"2026-10-06T15:30:21","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=35005"},"modified":"2026-10-07T14:34:26","modified_gmt":"2026-10-07T14:34:26","slug":"hootsuite-review","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/hootsuite-review\/","title":{"rendered":"Hootsuite Review (2026): Features, Pricing, Pros &amp; Cons"},"content":{"rendered":"\n<!-- ARTICLE SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Hootsuite Review (2026): Features, Pricing, Pros & Cons\", \"description\": \"A detailed Hootsuite review for 2026: publishing, inbox, listening, AI, pricing by plan, pros and cons, who it is for and how it compares with alternatives.\", \"author\": {\"@type\": \"Person\", \"name\": \"Saeed Parvar\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"brandID\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/04\/Layer_1-6-1.svg\"}}, \"datePublished\": \"2026-10-06\", \"dateModified\": \"2026-10-06\", \"mainEntityOfPage\": \"https:\/\/brandid.app\/blog\/hootsuite-review\/\"}\n<\/script> -->\n<!-- FAQ SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is Hootsuite?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Hootsuite is a social media management platform that covers publishing, a unified inbox, analytics, social listening and AI. It has been operating since 2008.\"}}, {\"@type\": \"Question\", \"name\": \"How much does Hootsuite cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Hootsuite is priced per user per month on annual billing: Standard 99, Professional 199 and Advanced 399, with custom pricing for Enterprise. Amounts display in euros or dollars by region.\"}}, {\"@type\": \"Question\", \"name\": \"Does Hootsuite have a free plan?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. It offers a 14-day free trial with no credit card, and the trial limits daily posting.\"}}, {\"@type\": \"Question\", \"name\": \"Which networks does Hootsuite support?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky for publishing, with a WhatsApp inbox. Inbox and analytics coverage differs by network.\"}}, {\"@type\": \"Question\", \"name\": \"How many social accounts can I connect?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Standard allows 10. Professional, Advanced and Enterprise allow unlimited accounts.\"}}, {\"@type\": \"Question\", \"name\": \"Does Hootsuite have bulk scheduling?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. You can schedule up to 350 posts at once on paid plans. It is not available during the trial.\"}}, {\"@type\": \"Question\", \"name\": \"Which Hootsuite plan includes approvals?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Approval workflows and internal comments start on the Advanced plan.\"}}, {\"@type\": \"Question\", \"name\": \"Is Hootsuite good for agencies?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It can work, but per-user pricing becomes expensive with many users. Agencies often compare per-workspace tools such as Sendible.\"}}]}\n<\/script> -->\n\n<div style=\"font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif;color:#4A3A38;font-size:18px;line-height:1.7;max-width:860px;margin:0 auto;\"><p style=\"margin:0 0 16px;\">Hootsuite has been in the social media management business since 2008, which makes it one of the longest-running names in the category. It started when its founder&#8217;s digital marketing agency could not find a tool to manage social media and built one instead. Today it sells a suite that covers publishing, a unified inbox, analytics, social listening and AI, and it prices by user.<\/p><p style=\"margin:0 0 16px;\">This review looks at what Hootsuite does, what each plan includes, what it costs, where it falls short and who should use it. Every fact comes from Hootsuite&#8217;s own website, checked on 6 October 2026.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">About this review<\/div><div style=\"font-size:16px;\">We checked this review against the vendor&#8217;s own website on 6 October 2026. Prices and features change, so confirm on the vendor&#8217;s page before you buy.<\/div><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_at_a_Glance\" >Hootsuite at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#What_Is_Hootsuite\" >What Is Hootsuite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Key_Features_of_Hootsuite\" >Key Features of Hootsuite<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#1_Publishing_and_scheduling_with_Perch\" >1. Publishing and scheduling with Perch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#2_A_unified_inbox_with_Nest\" >2. A unified inbox with Nest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#3_Analytics_and_reporting\" >3. Analytics and reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#4_Social_listening_with_Lumen\" >4. Social listening with Lumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#5_Wisdom_AI\" >5. Wisdom AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#6_Link_in_bio_integrations_and_mobile\" >6. Link in bio, integrations and mobile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#What_Each_Hootsuite_Plan_Includes\" >What Each Hootsuite Plan Includes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Pricing\" >Hootsuite Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Pros_and_Cons\" >Hootsuite Pros and Cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Pros\" >Hootsuite Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Cons\" >Hootsuite Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Who_Should_Use_Hootsuite\" >Who Should Use Hootsuite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Alternatives\" >Hootsuite Alternatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#How_to_Get_Started_With_Hootsuite\" >How to Get Started With Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/#Hootsuite_Review_FAQs\" >Hootsuite Review FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:26px 0 30px;\"><div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div><ul style=\"margin:0;padding-left:26px;list-style:disc outside;\"><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">What it is:<\/strong> a social media management suite with publishing (Perch), inbox (Nest), insights and listening (Lumen) and AI (Wisdom).<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Networks:<\/strong> publishes to Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky, with a WhatsApp inbox.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> per user per month, billed annually: Standard 99, Professional 199, Advanced 399, Enterprise custom. There is no free plan, only a 14-day trial.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Strengths:<\/strong> unlimited post scheduling, bulk scheduling of up to 350 posts, a unified inbox on every plan, and deep listening and analytics on higher plans.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Limits:<\/strong> Standard is capped at 10 social accounts, and approvals start on the Advanced plan, so costs rise quickly for teams.<\/li><\/ul><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_at_a_Glance\"><\/span>Hootsuite at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:520px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\"><\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Details<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Type<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">All-in-one social media management suite<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Founded<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2008<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Networks<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, Bluesky, plus a WhatsApp inbox<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Pricing basis<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user per month<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Entry paid price<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Standard, 99 per user per month billed annually (10 social accounts)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Free trial<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">14 days, no credit card<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Mobile app<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">iPhone, iPad and Android<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Integrations<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Over 100 apps, including Canva, Adobe Express, Slack and Salesforce<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Is_Hootsuite\"><\/span>What Is Hootsuite?<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Hootsuite describes its platform as a Social OS made of five parts. Perch handles content planning and publishing, Nest handles the inbox and customer care, Lumen handles insights and listening, Wisdom is the AI assistant, and Parliament is the employee advocacy product. You do not buy these separately; they come together in each plan, with the deepest versions on higher plans and Enterprise.<\/p><p style=\"margin:0 0 16px;\">It is aimed at teams that want one place to plan, publish, reply and report, from small businesses with a handful of accounts to enterprises with strict governance needs.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 190\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Product overview\"><rect x=\"10\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"85.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#fff\">Perch<\/text><text x=\"85.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">publishing,<\/text><text x=\"85.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">calendar, approvals<\/text><rect x=\"182\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"257.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Nest<\/text><text x=\"257.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">inbox and<\/text><text x=\"257.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">customer care<\/text><rect x=\"354\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"429.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Lumen<\/text><text x=\"429.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">insights and<\/text><text x=\"429.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">social listening<\/text><rect x=\"526\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"601.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Wisdom<\/text><text x=\"601.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">AI assistant<\/text><text x=\"601.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">and MCP connectors<\/text><rect x=\"698\" y=\"30\" width=\"150\" height=\"96\" rx=\"14\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"773.0\" y=\"60\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"700\" fill=\"#2A1A18\">Parliament<\/text><text x=\"773.0\" y=\"84\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">employee<\/text><text x=\"773.0\" y=\"101\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">advocacy<\/text><text x=\"430\" y=\"170\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">One suite, five parts, sold per user<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 1. The five parts of the Hootsuite platform, as Hootsuite describes them.<\/figcaption><\/figure><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Hootsuite\"><\/span>Key Features of Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"1_Publishing_and_scheduling_with_Perch\"><\/span>1. Publishing and scheduling with Perch<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Perch is Hootsuite&#8217;s content planner and scheduler. Post scheduling is unlimited on every plan, and you can view paid and organic posts together in a calendar or list view. Heat maps show the best time to post for a goal such as engagement, traffic, awareness or reach, and you can schedule content to go live at that time.<\/p><p style=\"margin:0 0 16px;\">Bulk scheduling lets you schedule up to 350 posts at once, and it is included in all paid plans, though not during the trial. Built-in Canva and Adobe Express templates, free stock images and a hashtag generator help with creation, and you can suspend scheduled posts in a crisis. Hootsuite also says Perch works inside AI chat tools including ChatGPT, Claude, Gemini and Copilot, so you can draft and schedule from there.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"2_A_unified_inbox_with_Nest\"><\/span>2. A unified inbox with Nest<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Every plan includes a unified inbox. It brings comments and DMs from Facebook, Instagram, WhatsApp, LinkedIn, X and TikTok into one place, and Hootsuite lists Threads as well. TikTok inbox access carries restrictions, and YouTube comments are handled through streams and listening.<\/p><p style=\"margin:0 0 16px;\">Higher plans add automation. From Professional you get automated replies, DM automations and AI smart replies, including an Instagram keyword trigger that sends a DM when someone comments a specific word. From Advanced you can assign messages, use skill-based routing and send customer satisfaction surveys. Notes and teammate chat keep context for everyone handling a conversation.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"3_Analytics_and_reporting\"><\/span>3. Analytics and reporting<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Hootsuite&#8217;s analytics cover Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube and Threads, with metrics at the post, profile and network level and ad performance (reach, click-through rate, cost per click) for Instagram, Facebook, X and LinkedIn. Report templates are included, and customizable reports start on Professional.<\/p><p style=\"margin:0 0 16px;\">Competitor benchmarking is included from Standard, with 5 competitors on Standard and 20 on Professional and Advanced. ROI reporting and advanced attribution sit on Enterprise.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"4_Social_listening_with_Lumen\"><\/span>4. Social listening with Lumen<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Every plan includes a Quick Search with 7 days of history. Professional and above extend that to 30 days and add trend forecasting up to 90 days ahead. Enterprise adds 13 months of historical data, advanced sources, alerts and scheduled reports. Hootsuite says listening covers 30+ social networks and 150 million websites.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"5_Wisdom_AI\"><\/span>5. Wisdom AI<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Wisdom is the AI assistant that drafts captions and images, recommends posts and analyzes results. Standard, Professional and Advanced include 100 AI credits per month, and Enterprise credits are custom. The plans page also lists MCP connectors, which let outside AI tools work with your account.<\/p><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"6_Link_in_bio_integrations_and_mobile\"><\/span>6. Link in bio, integrations and mobile<span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"margin:0 0 16px;\">Hootbio, a link-in-bio page, is included on every plan. Hootsuite lists over 100 app integrations, including Canva, Adobe Express, Slack, Salesforce, Monday.com and Google My Business, and mobile apps for iPhone, iPad and Android.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Each_Hootsuite_Plan_Includes\"><\/span>What Each Hootsuite Plan Includes<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:720px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Feature<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Standard<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Professional<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Advanced<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Enterprise<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Social accounts<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">10<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Post scheduling<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Bulk scheduling (up to 350 posts)<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Unified inbox<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Automated replies and DM automations<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Assignment and skill-based routing<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Approval workflows and internal comments<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Listening Quick Search history<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">7 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 days<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">30 days plus 13-month history<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Competitor benchmarking<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">5 competitors<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">20 competitors<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">20 competitors<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Customizable reports<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">AI credits per month<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">100<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SSO and compliance tools<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Yes<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Pricing\"><\/span>Hootsuite Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 200\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Plans\"><rect x=\"10\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"107.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Standard<\/text><text x=\"107.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">99 per user \/ month<\/text><text x=\"107.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">10 social accounts<\/text><text x=\"107.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">annual billing<\/text><rect x=\"225\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"322.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#fff\">Professional<\/text><text x=\"322.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#fff\">199 per user \/ month<\/text><text x=\"322.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">unlimited accounts<\/text><text x=\"322.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#fff\">inbox automation<\/text><rect x=\"440\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"537.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Advanced<\/text><text x=\"537.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">399 per user \/ month<\/text><text x=\"537.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">approvals and<\/text><text x=\"537.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">assignments<\/text><rect x=\"655\" y=\"14\" width=\"195\" height=\"140\" rx=\"16\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"752.5\" y=\"48\" text-anchor=\"middle\" font-size=\"17\" font-weight=\"800\" fill=\"#2A1A18\">Enterprise<\/text><text x=\"752.5\" y=\"86\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#2A1A18\">Custom<\/text><text x=\"752.5\" y=\"112\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">SSO, compliance,<\/text><text x=\"752.5\" y=\"128\" text-anchor=\"middle\" font-size=\"12.5\" fill=\"#7A6663\">advanced listening<\/text><text x=\"430\" y=\"184\" text-anchor=\"middle\" font-size=\"13\" fill=\"#C9453B\" font-weight=\"700\">Prices are per user per month with annual billing, and shown in euros or dollars by region<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 2. Hootsuite plans, per user per month on annual billing.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:680px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Plan<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Price<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">What is included<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Standard<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">99 per user per month, billed annually<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">10 social accounts, 1 or more seats, unlimited scheduling, bulk scheduling, inbox, Quick Search listening, benchmarking, 100 AI credits<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Professional<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">199 per user per month, billed annually<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Unlimited accounts, inbox automation, AI smart replies, 30-day listening and trend forecasting, custom reports<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Advanced<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">399 per user per month, billed annually<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Everything in Professional, plus approvals, internal comments, assignment, skill-based routing and team performance measurement<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Enterprise<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Custom, contact sales<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Everything in Advanced, plus advanced analytics, advanced listening, SSO and custom compliance<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Hootsuite sells per user, so you multiply the price by the number of seats. Monthly billing is available and costs more per user than annual billing, but the page does not show the monthly figure. Hootsuite displays prices in euros or dollars depending on your region, and they exclude taxes. Nonprofits can apply for a discount on some plans.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Cost example<\/div><div style=\"font-size:16px;\">A team of three on Professional pays about 597 per month billed annually (3 x 199). Moving the same team to Advanced for approvals costs about 1,197 per month (3 x 399). Check how many seats you really need before you pick a plan.<\/div><\/div><p style=\"margin:0 0 16px;\">There is no free plan. The 14-day trial needs no credit card, but it limits you to 10 to 20 posts per day per organization, depending on the plan, and bulk scheduling is not available during the trial.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Pros_and_Cons\"><\/span>Hootsuite Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"display:flex;flex-wrap:wrap;gap:20px;margin:22px 0;\"><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#2E7D4F;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Pros\"><\/span>Hootsuite Pros<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited post scheduling on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Wide network coverage, including Threads and Bluesky<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox on every plan, with automation from Professional<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Deep listening and analytics on higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio, AI and mobile apps included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial with no credit card<\/li><\/ul><\/div><div style=\"flex:1 1 280px;border:1px solid #FAD9D3;border-radius:16px;padding:6px 22px 12px;background:#fff;\"><h3 style=\"color:#C9453B;font-size:19px;font-weight:700;margin:16px 0 8px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Cons\"><\/span>Hootsuite Cons<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Per-user pricing grows quickly with team size<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Standard is capped at 10 social accounts<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals and assignment need Advanced (399 per user)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Longest listening history and ROI reporting are Enterprise only<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Trial limits posting and has no bulk scheduling<\/li><\/ul><\/div><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Hootsuite\"><\/span>Who Should Use Hootsuite?<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">If you are&#8230;<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Fit<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Why<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A solo creator or freelancer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Weak<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No free plan; a per-channel tool such as Buffer costs less<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A small business with up to 10 accounts and 1 to 3 users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Good<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Standard covers scheduling, inbox and benchmarking<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A marketing team that needs automation<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Professional adds inbox automation, custom reports and unlimited accounts<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A team with formal approvals and handoffs<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Advanced adds approvals, assignment and routing<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">An agency with many clients and users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Fair<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per-user pricing adds up; compare per-workspace tools<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">A large enterprise<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Strong<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">SSO, compliance tools and advanced listening on Enterprise<\/td><\/tr><\/tbody><\/table><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Alternatives\"><\/span>Hootsuite Alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Alternative<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Choose it if<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Pricing basis<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprout Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want deep reporting and approvals, and can pay per seat<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per seat<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want an inbox on every plan and 10 profiles included<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Buffer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You are a creator or small team that wants per-channel pricing and a free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per channel<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sendible<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You are an agency that needs unlimited users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per workspace<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialPilot<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">You want flat plans with client seats<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\">Read <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprout-social-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Sprout Social review<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/agorapulse-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Agorapulse review<\/a> or <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/buffer-review\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">our Buffer review<\/a> for a closer look, and see all of them side by side in our <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">social media management tools<\/a> guide.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Hootsuite\"><\/span>How to Get Started With Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h2><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 1. Start the free trial.<\/strong> Choose a plan at hootsuite.com\/plans. No credit card is needed.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 2. Connect your accounts.<\/strong> Add your networks. Standard allows up to 10.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 3. Set up the calendar.<\/strong> Plan a week of posts and use the best-time heat maps.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 4. Turn on the inbox.<\/strong> Add saved replies and, on Professional, automated replies.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 5. Build a report.<\/strong> Use a template to see what is working.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Step 6. Decide after the trial.<\/strong> Compare the number of seats and accounts you really need before you pay.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Hootsuite is a mature, broad suite. Its strengths are unlimited scheduling, wide network coverage, an inbox on every plan, and listening and analytics that go deep on higher plans. Its weaknesses are the lack of a free plan, per-user pricing that grows with your team, and approvals that only arrive on the 399 Advanced tier.<\/p><p style=\"margin:0 0 16px;\">It is a strong fit for marketing teams of a few people who want one platform, and a weaker fit for solo creators or large agencies on a tight budget. Use the free trial with your real accounts, count your seats, and compare it with the alternatives in our best social media management tools guide.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Try it<\/div><div style=\"font-size:16px;\">Start a 14-day Hootsuite trial, no credit card needed. See Hootsuite plans.<\/div><\/div><p style=\"margin:0 0 16px;\">For the role behind the tool, see AiGrow&#8217;s <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/aigrow.me\/social-media-manager\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">social media manager guide<\/a> on the AiGrow blog.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Review_FAQs\"><\/span>Hootsuite Review FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is Hootsuite?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Hootsuite is a social media management platform that covers publishing, a unified inbox, analytics, social listening and AI. It has been operating since 2008.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How much does Hootsuite cost?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Hootsuite is priced per user per month on annual billing: Standard 99, Professional 199 and Advanced 399, with custom pricing for Enterprise. Amounts display in euros or dollars by region.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Hootsuite have a free plan?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">No. It offers a 14-day free trial with no credit card, and the trial limits daily posting.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which networks does Hootsuite support?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky for publishing, with a WhatsApp inbox. Inbox and analytics coverage differs by network.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How many social accounts can I connect?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Standard allows 10. Professional, Advanced and Enterprise allow unlimited accounts.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does Hootsuite have bulk scheduling?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. You can schedule up to 350 posts at once on paid plans. It is not available during the trial.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which Hootsuite plan includes approvals?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Approval workflows and internal comments start on the Advanced plan.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Is Hootsuite good for agencies?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">It can work, but per-user pricing becomes expensive with many users. Agencies often compare per-workspace tools such as Sendible.<\/p><\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A detailed Hootsuite review for 2026: publishing, inbox, listening, AI, pricing by plan, pros and cons, who it is for and how it compares with alternatives.<\/p>\n","protected":false},"author":10,"featured_media":35045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-35005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hootsuite Review (2026): Features, Pricing, Pros &amp; Cons - brandID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hootsuite Review (2026): Features, Pricing, Pros &amp; 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