{"id":32587,"date":"2026-10-06T13:45:00","date_gmt":"2026-10-06T13:45:00","guid":{"rendered":"https:\/\/brandid.app\/blog\/?p=32587"},"modified":"2026-10-07T16:01:20","modified_gmt":"2026-10-07T16:01:20","slug":"best-social-media-management-tools","status":"publish","type":"post","link":"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/","title":{"rendered":"20 Best Social Media Management Tools in 2026"},"content":{"rendered":"\n<!-- ARTICLE SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"20 Best Social Media Management Tools in 2026\", \"description\": \"Compare the 20 best social media management tools for 2026 with verified pricing, supported networks, free plans, features and a cost comparison for 10 profiles and 3 users.\", \"image\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/07\/best-social-media-management-tools.webp\", \"author\": {\"@type\": \"Organization\", \"name\": \"brandID\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"brandID\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/brandid.app\/blog\/wp-content\/uploads\/2026\/04\/Layer_1-6-1.svg\"}}, \"datePublished\": \"2026-10-06\", \"dateModified\": \"2026-10-06\", \"mainEntityOfPage\": \"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\"}\n<\/script> -->\n<!-- FAQ SCHEMA (JSON-LD)\n<script type=\"application\/ld+json\">\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the best social media management tool in 2026?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It depends on your team and budget. Hootsuite, Sprout Social and Agorapulse suit teams that want one platform, Buffer, Later and Publer suit creators and small teams, and Sendible, Planable and SocialPilot suit agencies. For selling through DMs and comments, DMpro works alongside a scheduler.\"}}, {\"@type\": \"Question\", \"name\": \"What is the cheapest social media management tool?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"For a team of 3 managing 10 profiles on annual billing, Publer Professional comes to about $32 per month in our comparison. For solo use, Buffer, Publer, Metricool, Iconosquare and Zoho Social offer free plans with limits.\"}}, {\"@type\": \"Question\", \"name\": \"Are there free social media management tools?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Buffer, Publer, Metricool, Iconosquare and Zoho Social have free plans, CoSchedule has a free calendar, and Planable lets you publish your first 50 posts free. All have limits on channels, posts or history.\"}}, {\"@type\": \"Question\", \"name\": \"Which tools charge extra for X (Twitter)?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Agorapulse (X Lite and X Plus add-ons), Metricool ($10 per month per account), Vista Social ($29 per month) and CoSchedule ($16 per profile per month) charge for X. Publer supports X only on paid plans. Later does not list X among its supported networks.\"}}, {\"@type\": \"Question\", \"name\": \"Which tool is best for agencies?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sendible includes unlimited users on every plan, Planable prices per workspace with unlimited users, SocialPilot offers client seats and white label on higher plans, and Vista Social and ContentStudio offer agency-oriented plans.\"}}, {\"@type\": \"Question\", \"name\": \"Do these tools include social listening?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Some do. Hootsuite includes Quick Search, Later has benchmarking on Scale, and Iconosquare has listening on Scale and above. Sprout Social, Agorapulse, Planable, Vista Social and ContentStudio sell listening as an add-on, and Sprinklr and Brandwatch offer it through their enterprise suites.\"}}, {\"@type\": \"Question\", \"name\": \"What is the difference between a scheduler and a management suite?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A scheduler focuses on planning and publishing posts. A management suite adds a unified inbox, listening, approvals and deeper reporting, and usually costs more.\"}}, {\"@type\": \"Question\", \"name\": \"Does DMpro replace Hootsuite or Buffer?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. DMpro automates DMs and comment replies and does not schedule or publish posts. Most teams pair it with a scheduler.\"}}, {\"@type\": \"Question\", \"name\": \"How accurate is the pricing in this guide?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Every price comes from the vendor's own website as of 6 October 2026. Prices change, some vendors show different currencies by region, and enterprise vendors publish no prices, so confirm on the vendor's page before you buy.\"}}, {\"@type\": \"Question\", \"name\": \"How do I choose between per-user and per-profile pricing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Per-user pricing suits small teams with many profiles. Per-profile, per-workspace and flat pricing suit larger teams or agencies. Calculate your total for your real number of users and profiles, as we do in the cost comparison.\"}}]}\n<\/script> -->\n\n<div style=\"font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif;color:#4A3A38;font-size:18px;line-height:1.7;max-width:860px;margin:0 auto;\"><p style=\"margin:0 0 16px;\">Managing social media in 2026 means juggling more networks than ever: Instagram, TikTok, LinkedIn, YouTube, Threads, Bluesky, Pinterest and, for some brands, X. A social media management tool puts publishing, a shared calendar, a unified inbox, analytics and approvals in one place, so a small team can keep up. The hard part is choosing: there are dozens of tools, they price in six different ways, and many hide the details that decide the real cost.<\/p><p style=\"margin:0 0 16px;\">This guide compares the 20 best social media management tools for 2026. Every price, plan limit and supported network below comes from the vendor&#8217;s own website, checked on <strong>6 October 2026<\/strong>. Where a vendor does not publish a fact, or two of its pages disagree, we say so and do not guess.<\/p><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:20px 24px;margin:26px 0;\"><div style=\"margin:0 0 8px;font-size:16px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">How we checked<\/div><div style=\"font-size:16px;\">We read each vendor&#8217;s pricing page, feature pages, integrations page and help center. Prices are list prices before tax and change often, and some vendors show a different currency by region. DMpro is our own product, so it is marked, and it is not a scheduler, which we explain in its entry.<\/div><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Best_Social_Media_Management_Tools_at_a_Glance\" >Best Social Media Management Tools at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#How_Social_Media_Management_Tools_Are_Priced\" >How Social Media Management Tools Are Priced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#What_to_Look_For_in_a_Social_Media_Management_Tool\" >What to Look For in a Social Media Management Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#1_Engagement_and_DM_Automation\" >1. Engagement and DM Automation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#1_DMpro\" >1. DMpro<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#DMpro_Pros\" >DMpro Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#DMpro_Cons\" >DMpro Cons<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#2_All-in-One_Suites_for_Teams_and_Enterprises\" >2. All-in-One Suites for Teams and Enterprises<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#2_Hootsuite\" >2. Hootsuite<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-2\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Hootsuite_Pros\" >Hootsuite Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Hootsuite_Cons\" >Hootsuite Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#3_Sprout_Social\" >3. Sprout Social<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-3\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sprout_Social_Pros\" >Sprout Social Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sprout_Social_Cons\" >Sprout Social Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#4_Agorapulse\" >4. Agorapulse<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-4\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Agorapulse_Pros\" >Agorapulse Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Agorapulse_Cons\" >Agorapulse Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#5_Sprinklr\" >5. Sprinklr<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-5\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sprinklr_Pros\" >Sprinklr Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sprinklr_Cons\" >Sprinklr Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#6_Brandwatch\" >6. Brandwatch<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-6\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Brandwatch_Pros\" >Brandwatch Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Brandwatch_Cons\" >Brandwatch Cons<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#3_Schedulers_and_Planners_for_Creators_and_Small_Teams\" >3. Schedulers and Planners for Creators and Small Teams<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#7_Buffer\" >7. Buffer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-7\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Buffer_Pros\" >Buffer Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Buffer_Cons\" >Buffer Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#8_Later\" >8. Later<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-8\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Later_Pros\" >Later Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Later_Cons\" >Later Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#9_Publer\" >9. Publer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-9\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Publer_Pros\" >Publer Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Publer_Cons\" >Publer Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#10_SocialPilot\" >10. SocialPilot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-10\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#SocialPilot_Pros\" >SocialPilot Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#SocialPilot_Cons\" >SocialPilot Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#11_Metricool\" >11. Metricool<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-11\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Metricool_Pros\" >Metricool Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Metricool_Cons\" >Metricool Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#12_SocialBee\" >12. SocialBee<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-12\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#SocialBee_Pros\" >SocialBee Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#SocialBee_Cons\" >SocialBee Cons<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#4_Tools_for_Agencies_and_Client_Approvals\" >4. Tools for Agencies and Client Approvals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#13_Sendible\" >13. Sendible<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-13\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sendible_Pros\" >Sendible Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Sendible_Cons\" >Sendible Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#14_Planable\" >14. Planable<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-14\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Planable_Pros\" >Planable Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Planable_Cons\" >Planable Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#15_Loomly\" >15. Loomly<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-15\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Loomly_Pros\" >Loomly Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Loomly_Cons\" >Loomly Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#16_Vista_Social\" >16. Vista Social<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-16\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Vista_Social_Pros\" >Vista Social Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Vista_Social_Cons\" >Vista Social Cons<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#5_Calendars_Content_Creation_and_Analytics-First_Tools\" >5. Calendars, Content Creation and Analytics-First Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#17_CoSchedule\" >17. CoSchedule<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-17\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#CoSchedule_Pros\" >CoSchedule Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#CoSchedule_Cons\" >CoSchedule Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#18_ContentStudio\" >18. ContentStudio<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-18\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#ContentStudio_Pros\" >ContentStudio Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#ContentStudio_Cons\" >ContentStudio Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#19_Iconosquare\" >19. Iconosquare<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-19\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Iconosquare_Pros\" >Iconosquare Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Iconosquare_Cons\" >Iconosquare Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#20_Zoho_Social\" >20. Zoho Social<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Key_features-20\" >Key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Zoho_Social_Pros\" >Zoho Social Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Zoho_Social_Cons\" >Zoho Social Cons<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Social_Media_Management_Tools_Compared_Networks\" >Social Media Management Tools Compared: Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Social_Media_Management_Tools_Compared_Features\" >Social Media Management Tools Compared: Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Free_Plans_and_Free_Trials\" >Free Plans and Free Trials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#What_Does_It_Really_Cost_10_Profiles_and_3_Users\" >What Does It Really Cost? 10 Profiles and 3 Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#How_to_Choose_the_Right_Tool\" >How to Choose the Right Tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Common_mistakes\" >Common mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Turn_Social_Traffic_Into_Revenue_With_brandID\" >Turn Social Traffic Into Revenue With brandID<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"#\" data-href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/#Social_Media_Management_Tools_FAQs\" >Social Media Management Tools FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"background:#FFF3F1;border:1px solid #FAD9D3;border-left:5px solid #EE6055;border-radius:16px;padding:21px 24px;margin:26px 0 30px;\"><div style=\"margin:0 0 10px;font-size:18px;color:#C9453B;text-transform:uppercase;letter-spacing:.8px;font-weight:700;\">Key Takeaways<\/div><ul style=\"margin:0;padding-left:26px;list-style:disc outside;\"><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing models differ:<\/strong> tools charge per user, per channel, per brand or workspace, per flat plan, per conversation, or by quote. Compare the total for your setup, not the headline price.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Cheapest for 10 profiles and 3 users:<\/strong> Publer Professional comes to about $32 per month on annual billing, and Zoho Social, Later and SocialPilot are also under $50 (see our table for assumptions).<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Free plans exist:<\/strong> Buffer, Publer, Metricool, Iconosquare and Zoho Social offer free plans with limits, and DMpro has a free plan for DM automation.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">X can cost extra:<\/strong> Agorapulse, Metricool, Vista Social and CoSchedule charge an add-on for X, and Later does not list X among its supported networks.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Enterprise suites publish no prices:<\/strong> Sprinklr and Brandwatch are sold by quote only.<\/li><li style=\"margin:8px 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Agencies save on seats:<\/strong> Sendible includes unlimited users on every plan, and Planable prices per workspace with unlimited users.<\/li><\/ul><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Best_Social_Media_Management_Tools_at_a_Glance\"><\/span>Best Social Media Management Tools at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:760px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Tool<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Best for<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Pricing basis<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Entry paid price (annual billing)<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">DMpro<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Selling through DMs and comments<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per conversation<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$15 per month (Pro), free plan available<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Hootsuite<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Teams that want publishing, inbox and listening in one suite<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">99 per user per month (Standard)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprout Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Mid-size and enterprise teams<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per seat<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$79 per seat per month (Essentials)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Teams that want a built-in inbox and reporting<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per user<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">79 per user per month (Standard)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sprinklr<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Large enterprises<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Quote<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Contact sales<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Brandwatch<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Enterprise listening and consumer intelligence<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Quote<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Contact sales<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Buffer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Creators and small teams<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per channel<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$5 per channel per month (Essentials)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Later<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Visual-first Instagram and TikTok brands<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$18.75 per month (Starter)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Publer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Budget scheduling across many networks<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per account<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$4 per account per month (Professional)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialPilot<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Agencies on a flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$25.50 per month (Essentials)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Metricool<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Analytics-led planning, free tier<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per brand count<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$20 per month (Starter, 5 brands)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialBee<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Evergreen, category-based scheduling<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$290 per year (Bootstrap)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sendible<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Agencies with many users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per workspace<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$30 per month (Core)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Planable<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Client approvals<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per workspace<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$33 per workspace per month (Basic)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Loomly<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">One calendar with approvals<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$49 per month (Starter)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Vista Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Many networks, DM automation and listening<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$950 per year (Professional)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">CoSchedule<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Social plus marketing calendar<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$29 per month (Starter)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">ContentStudio<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Content discovery, AI and agencies<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Flat plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$19 per month (Standard)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Iconosquare<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Analytics for Instagram and TikTok<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per plan and profile tier<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">EUR 9 per month (Starter)<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Zoho Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Zoho users and low-cost teams<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Per brand<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$10 per month (Standard)*<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\"><span style=\"font-size:14px;color:#7A6663;\">*Zoho Social&rsquo;s price comes from the pricing data its page loads, because the amounts did not render as visible text during our check. Confirm on the page before you buy.<\/span><\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_Social_Media_Management_Tools_Are_Priced\"><\/span>How Social Media Management Tools Are Priced<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Before you compare plans, know which meter the tool charges on. A per-user tool gets expensive as your team grows. A per-channel tool gets expensive as you add accounts. A per-workspace or flat tool can be cheap for agencies but caps your profiles.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 330\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Six pricing models used by social media management tools\"><rect x=\"10\" y=\"12\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#EE6055\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"38\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#fff\">Per user<\/text><line x1=\"240\" y1=\"33\" x2=\"277\" y2=\"33\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,33 275,27 275,39\" fill=\"#EE6055\"\/><text x=\"296\" y=\"38\" font-size=\"13.5\" fill=\"#4A3A38\">Hootsuite, Sprout Social, Agorapulse<\/text><rect x=\"10\" y=\"64\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"90\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#2A1A18\">Per channel or account<\/text><line x1=\"240\" y1=\"85\" x2=\"277\" y2=\"85\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,85 275,79 275,91\" fill=\"#EE6055\"\/><text x=\"296\" y=\"90\" font-size=\"13.5\" fill=\"#4A3A38\">Buffer, Publer<\/text><rect x=\"10\" y=\"116\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"142\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#2A1A18\">Per brand, workspace or client<\/text><line x1=\"240\" y1=\"137\" x2=\"277\" y2=\"137\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,137 275,131 275,143\" fill=\"#EE6055\"\/><text x=\"296\" y=\"142\" font-size=\"13.5\" fill=\"#4A3A38\">Metricool, Planable, Sendible, Zoho Social<\/text><rect x=\"10\" y=\"168\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"194\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#2A1A18\">Flat plan with a profile bundle<\/text><line x1=\"240\" y1=\"189\" x2=\"277\" y2=\"189\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,189 275,183 275,195\" fill=\"#EE6055\"\/><text x=\"296\" y=\"194\" font-size=\"13.5\" fill=\"#4A3A38\">SocialPilot, Later, SocialBee, Loomly, ContentStudio, Vista Social, CoSchedule, Iconosquare<\/text><rect x=\"10\" y=\"220\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"246\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#2A1A18\">Quote only<\/text><line x1=\"240\" y1=\"241\" x2=\"277\" y2=\"241\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,241 275,235 275,247\" fill=\"#EE6055\"\/><text x=\"296\" y=\"246\" font-size=\"13.5\" fill=\"#4A3A38\">Sprinklr, Brandwatch<\/text><rect x=\"10\" y=\"272\" width=\"230\" height=\"42\" rx=\"12\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"125\" y=\"298\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"800\" fill=\"#2A1A18\">Per conversation<\/text><line x1=\"240\" y1=\"293\" x2=\"277\" y2=\"293\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"285,293 275,287 275,299\" fill=\"#EE6055\"\/><text x=\"296\" y=\"298\" font-size=\"13.5\" fill=\"#4A3A38\">DMpro<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 1. The six pricing models used by the tools in this guide.<\/figcaption><\/figure><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_to_Look_For_in_a_Social_Media_Management_Tool\"><\/span>What to Look For in a Social Media Management Tool<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 250\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Seven things to compare\"><circle cx=\"430\" cy=\"125\" r=\"62\" fill=\"#EE6055\"\/><text x=\"430\" y=\"120\" text-anchor=\"middle\" font-size=\"16\" font-weight=\"800\" fill=\"#fff\">7 checks<\/text><text x=\"430\" y=\"140\" text-anchor=\"middle\" font-size=\"12\" fill=\"#fff\">before you buy<\/text><rect x=\"70\" y=\"30\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"170\" y=\"59\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Networks you need<\/text><rect x=\"330\" y=\"10\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"430\" y=\"39\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Team size and seats<\/text><rect x=\"590\" y=\"30\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"690\" y=\"59\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Approvals<\/text><rect x=\"70\" y=\"110\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"170\" y=\"139\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Inbox and listening<\/text><rect x=\"590\" y=\"110\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"690\" y=\"139\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Reporting<\/text><rect x=\"150\" y=\"190\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"250\" y=\"219\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Pricing model<\/text><rect x=\"510\" y=\"190\" width=\"200\" height=\"48\" rx=\"24\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\" stroke-width=\"1.5\"\/><text x=\"610\" y=\"219\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Support and contract<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 2. Seven checks to run before you commit.<\/figcaption><\/figure><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Networks.<\/strong> Check the exact networks, and whether publishing, inbox and analytics all work on each. Several tools cover fewer networks for the inbox than for publishing.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Seats and profiles.<\/strong> Know how many people and how many connected profiles each plan includes, and what extra ones cost.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Approvals.<\/strong> Client and manager approval flows are usually on higher plans.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Inbox and listening.<\/strong> Many tools include a unified inbox, while listening is often a paid add-on.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Reporting.<\/strong> Look for white-label and scheduled reports if you serve clients.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Pricing model.<\/strong> Calculate the cost for your real setup, as we do below.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Contract terms.<\/strong> Annual plans are often billed upfront, and some cannot be cancelled early.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"1_Engagement_and_DM_Automation\"><\/span>1. Engagement and DM Automation<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Schedulers get posts out. They do not turn comments and DMs into sales. DMpro covers that part of social media management, and it works alongside a scheduler from the lists below.<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"1_DMpro\"><\/span>1. DMpro<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> creators, brands and agencies that sell through DMs and comment replies.<\/p><p style=\"margin:0 0 16px;\">Disclosure: DMpro is our own product. It is a DM and comment automation and inbox tool, not a post scheduler, so it does not replace the tools below. It fills the engagement gap they leave open.<\/p><p style=\"margin:0 0 16px;\">DMpro connects six channels in one inbox: Instagram, TikTok, LinkedIn, WhatsApp, Telegram and Messenger. Its AI flow builder lets you type a flow in plain words, for example &#8220;when someone comments PRICE on my reel, DM them the pricing link and tag them as a hot lead&#8221;, and it builds the automation. Replies can follow your tone, and DMs can be translated into 180+ languages.<\/p><p style=\"margin:0 0 16px;\">DMpro also has a <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dmpro.app\/instagram-dm-extension\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">separate Chrome extension<\/a> for outreach: it writes a personalized first DM for each Instagram or TikTok profile you pick and sends it from your own account, one at a time or as a paced campaign with Safety Mode on by default.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Six channels in one inbox: Instagram, TikTok, LinkedIn, WhatsApp, Telegram, Messenger<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI flow builder: describe a flow in plain English<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Comment-to-DM triggers, keyword triggers, broadcasts and sequences<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Replies to DMs, comments and mentions<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited social accounts, campaigns, templates and automations on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Store and tool integrations, including Shopify, Stripe and Calendly, with CRM sync (HubSpot, Salesforce, Notion) on Pro<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Shared inbox, assignments and notes for teams on Pro<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Chrome extension for outreach from a CSV of Instagram or TikTok handles, with randomized 42 to 90 second delays<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"DMpro_Pros\"><\/span>DMpro Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free forever plan, no card required<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited accounts, campaigns and automations; only conversations are metered<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Includes comment and mention automation, not only DMs<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Pairs well with any scheduler<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"DMpro_Cons\"><\/span>DMpro Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Does not schedule or publish posts<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan lets a campaign use one social account at a time<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI usage is billed per token on top of the plan<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Free: $0, 250 conversations per month, with $3 of AI credits each month. Pro: $19 per month billed monthly or $15 per month billed annually, 1,000 conversations per month, $0.045 per extra conversation, unlimited team seats. Enterprise: custom, from about $499 per month. A conversation is one unique person you message in 30 days. The Chrome extension is priced separately by AI messages: free for 10 AI DMs a month, then $19 for 500, $49 for 2,000, $149 for 8,000 and $299 for 30,000 per month.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/dmpro-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full DMpro review<\/a> &rarr;<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"2_All-in-One_Suites_for_Teams_and_Enterprises\"><\/span>2. All-in-One Suites for Teams and Enterprises<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">These platforms combine publishing, a unified inbox, reporting and, on higher plans, listening and approvals. They suit larger teams and are priced accordingly.<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"2_Hootsuite\"><\/span>2. Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> teams that want publishing, inbox, listening and AI in one suite.<\/p><p style=\"margin:0 0 16px;\">Founded in 2008, Hootsuite describes its platform as made of Perch (planning and publishing), Nest (inbox and customer care), Lumen (insights and listening), Wisdom (AI) and Parliament (employee advocacy).<\/p><p style=\"margin:0 0 16px;\">It publishes to Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky, supports a WhatsApp inbox, and offers a mobile app on iPhone, iPad and Android.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-2\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Post scheduling unlimited on all plans; bulk scheduling of up to 350 posts on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar, recommended times to publish and a content library on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox on all plans, with AI smart replies from Professional<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening: Quick Search on all plans, longer history on higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio (Hootbio) on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">100 AI credits per month on Standard, Professional and Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Over 100 app integrations, including Canva, Slack and Salesforce<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Pros\"><\/span>Hootsuite Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Wide network coverage, including Threads and Bluesky<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Suite covers publishing, inbox and listening<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day free trial with no credit card<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Hootsuite_Cons\"><\/span>Hootsuite Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Standard is capped at 10 social accounts<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals and internal comments start on Advanced (399 per user)<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per user per month, billed annually: Standard 99 (10 social accounts), Professional 199 (unlimited accounts), Advanced 399 (unlimited accounts), Enterprise custom. Hootsuite displays the amounts in euros or dollars depending on region. Monthly billing costs more, but the figure is not shown. 14-day free trial, with daily posting limits during the trial.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/hootsuite-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Hootsuite review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"3_Sprout_Social\"><\/span>3. Sprout Social<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> mid-size and enterprise teams that need deep reporting, approvals and listening.<\/p><p style=\"margin:0 0 16px;\">Sprout Social launched in 2010 and lists offices in Chicago, Dublin and Krakow. It covers publishing, engagement, analytics and listening, and its AI teammate is called Trellis.<\/p><p style=\"margin:0 0 16px;\">Networks in every plan include Instagram, X, Facebook, Pinterest, LinkedIn, Snapchat, TikTok, Threads, YouTube and Reddit, with Bluesky and WhatsApp listed on its integrations pages.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-3\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Content calendar, Sprout Queue and optimal send times on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox from Standard; not on Essentials<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Message approval workflow from Professional; external approvals on Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduling on Professional and Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Competitor reports, paid social reports and custom branding from Professional<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Scheduled report delivery and BI integration on Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Listening and Premium Analytics sold as separate add-ons<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile app on iOS and Android<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sprout_Social_Pros\"><\/span>Sprout Social Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Strong reporting and approvals on higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">30-day free trial, the longest in this list<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Profiles are unlimited on Professional and Advanced<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sprout_Social_Cons\"><\/span>Sprout Social Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Per-seat pricing grows quickly with team size<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Essentials has no inbox and no keyword monitoring<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Standard and Essentials are capped at 5 social profiles<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per seat per month: Essentials $79 billed annually or $99 monthly (5 profiles); Standard $199 or $249 (5 profiles); Professional $299 or $399 (unlimited profiles); Advanced $399 or $499 (unlimited profiles); Enterprise custom. No free plan; 30-day free trial. The Trellis Plus add-on is $28 per user per month billed annually.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprout-social-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Sprout Social review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"4_Agorapulse\"><\/span>4. Agorapulse<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> teams that want a unified inbox, publishing and reporting at a clear per-user price.<\/p><p style=\"margin:0 0 16px;\">Agorapulse covers publishing, a unified inbox, listening, reporting and ROI measurement. Its pricing page lists Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business.<\/p><p style=\"margin:0 0 16px;\">X is available only through paid add-ons, X Lite at 29 and X Plus at 69 per connected X profile per month.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-4\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited post scheduling, calendar and content library on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox on all plans; assignments from Professional; saved replies and sentiment from Advanced<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduling and publishing queues on Advanced and Custom<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio (PulseLink) from Professional<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Simple approval workflows from Professional<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI writing assistant, alt text and summaries on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">ChatGPT and Claude (MCP) integrations on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Data retention of 6, 12 or 24 months depending on plan<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Agorapulse_Pros\"><\/span>Agorapulse Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Clear per-user pricing with profiles included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">30-day trial<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Agorapulse_Cons\"><\/span>Agorapulse Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">X needs a paid add-on per profile<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">The free plan ended on 6 July 2026, per its help center<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Advanced listening and competitor benchmarking are add-ons<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per user per month, annual or monthly: Standard 79 or 99, Professional 119 or 149, Advanced 149 or 199, Custom tailored. Each plan includes 1 user and 10 social profiles; extra profiles cost 10 (annual) or 15 (monthly) each. The page shows euros in some regions and dollars in others. 30-day free trial.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/agorapulse-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Agorapulse review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"5_Sprinklr\"><\/span>5. Sprinklr<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> large enterprises with complex, multi-team social needs.<\/p><p style=\"margin:0 0 16px;\">Sprinklr describes Sprinklr Social as an AI-native, enterprise platform for listening, publishing, engagement, advertising and customer service, sold within a four-suite platform (Insights, Marketing, Social, Service). It was founded in 2009 and, per its latest SEC filing, has principal offices in New York.<\/p><p style=\"margin:0 0 16px;\">It claims 30+ social and messaging channels. Its help center lists publishing and engagement for Facebook, Instagram (Business accounts), LinkedIn, Pinterest, TikTok, X, YouTube, Reddit and Bluesky, plus messaging channels such as WhatsApp Business and Telegram.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-5\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Omnichannel publisher with AI-recommended send times and an editorial calendar<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk import of posts by CSV or Excel<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Engagement dashboard with sentiment, routing and automated responses<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Multi-level and parallel approval workflows<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Paid, owned and earned reporting in one dashboard<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening sold as part of the separate Insights suite<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link-in-bio micro-site, digital asset manager and 100+ integrations<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sprinklr_Pros\"><\/span>Sprinklr Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Very wide channel coverage, including messaging apps<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Built for governance and approvals at scale<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Combines social with customer service<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sprinklr_Cons\"><\/span>Sprinklr Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No published pricing<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Instagram publishing works for Business accounts only<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Its own blog calls it a premium, enterprise-tier investment<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Custom pricing, contact sales. Sprinklr publishes no plan names, prices, free plan or trial.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/sprinklr-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Sprinklr review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"6_Brandwatch\"><\/span>6. Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> enterprise teams that need social listening and consumer intelligence next to social management.<\/p><p style=\"margin:0 0 16px;\">Brandwatch describes a suite of tools for consumer intelligence, social media management and influencer marketing aimed at enterprise teams. Falcon.io is now part of Brandwatch.<\/p><p style=\"margin:0 0 16px;\">Its social media management product has Publish, Advertise, Engage, Measure, Benchmark and Listen modules. The inbox covers Facebook, X, TikTok, Instagram, LinkedIn, WhatsApp and YouTube, and listening draws on 100 million+ sources.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-6\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">One calendar for organic and paid content with approval flows and roles<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox with automation rules<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening with 12 months of consumer data and 7 years of competitive channel analytics, per its site<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Dashboards, competitor benchmarking and share of voice<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Iris AI assistant in Consumer Intelligence<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">17 listed integrations, including Salesforce<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Pros\"><\/span>Brandwatch Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Listening depth is its strength<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited channels for suite customers, per its site<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Covers consumer research and influencer marketing under one brand<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Brandwatch_Cons\"><\/span>Brandwatch Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No published pricing, plans or trial<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Aimed at enterprises, not small teams<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Separate products and add-ons sit outside the social suite<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> No prices published. Brandwatch&#8217;s plans page mentions standard to enterprise plans for each solution and routes you to a demo.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/brandwatch-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Brandwatch review<\/a> &rarr;<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"3_Schedulers_and_Planners_for_Creators_and_Small_Teams\"><\/span>3. Schedulers and Planners for Creators and Small Teams<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">These tools focus on getting posts out on schedule, with lighter inboxes and analytics. Most are priced per channel, per account or as a flat plan.<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"7_Buffer\"><\/span>7. Buffer<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> creators and small businesses that want simple, per-channel pricing.<\/p><p style=\"margin:0 0 16px;\">Buffer started as a project in November 2010, founded by Joel Gascoigne, and has been fully remote since 2013. It publishes automatically to Bluesky, Facebook pages, Google Business Profile, Instagram business and creator accounts, LinkedIn, Mastodon, Pinterest, Threads, TikTok business, YouTube Shorts and X.<\/p><p style=\"margin:0 0 16px;\">Instagram personal profiles and Facebook groups use reminder notifications instead of automatic publishing.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-7\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Queue and visual content calendar<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Ideas library and hashtag manager<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Community inbox for comments, with saved replies and AI replies<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics, with advanced analytics for Facebook, Instagram, LinkedIn and X<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Start Page link in bio<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI assistant for ideas, rewriting and repurposing<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Browser extension, API access and integrations including Canva, Zapier and Claude<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Buffer_Pros\"><\/span>Buffer Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan for up to 3 channels<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Per-channel pricing is easy to predict<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Volume discounts above 10 channels<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Buffer_Cons\"><\/span>Buffer Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Essentials includes only 1 user; unlimited users, approvals and branded reports need Team<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan allows 10 scheduled posts per channel and 30 days of insights<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Upgrading means paying for every channel, including the 3 free ones<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per channel per month: Free $0 (3 channels); Essentials $5 billed yearly or $6 monthly; Team $10 billed yearly or $12 monthly. Channels 11 to 25 cost $4 each on monthly billing, then less at higher volumes. 14-day trial. Scheduling is unlimited under a fair-use cap of 5,000 posts per channel. 50% nonprofit discount.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/buffer-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Buffer review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"8_Later\"><\/span>8. Later<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> visual-first brands that publish mostly to Instagram, TikTok and Pinterest.<\/p><p style=\"margin:0 0 16px;\">Later, which says it grew out of Splashscore and Mavrck and acquired Mavely in 2025, offers a visual planner, auto-publishing, link in bio and an inbox. Its pricing page lists Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat; X is not on that list.<\/p><p style=\"margin:0 0 16px;\">Plans bundle social sets (one profile of each supported network) and users, so pricing is per plan, not per profile.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-8\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Visual planner, drafts and saved captions<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Best Time to Post for Instagram, Facebook and TikTok<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio and a mobile app on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social inbox, approvals and calendar sharing on Growth and Scale<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening, competitive benchmarking and custom analytics on Scale only<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI caption writer and ideas, with credits per plan<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Later_Pros\"><\/span>Later Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Bundled profiles per plan are easy to price<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Includes Snapchat<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Later_Cons\"><\/span>Later Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan shown<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Starter has 1 user, no inbox and no approvals<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Post caps apply on Starter and Growth (30 and 180 per profile per month)<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Billed in USD: Starter $18.75 per month billed yearly or $25 monthly (1 social set, 1 user); Growth $37.50 or $50 (2 social sets, 2 users); Scale $82.50 or $110 (6 social sets, 4 users). Extra social sets $11.25 per month billed yearly on Growth and Scale. 14-day trial. Yearly billing saves 25%.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/later-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Later review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"9_Publer\"><\/span>9. Publer<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> budget-conscious creators and agencies who want a lot of networks.<\/p><p style=\"margin:0 0 16px;\">Publer started as a side project in 2012. It supports Facebook (profiles, pages, locations and groups), Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business Profile, YouTube, Telegram, Bluesky and WordPress.<\/p><p style=\"margin:0 0 16px;\">Where a network does not allow automatic publishing, Publer sends a reminder notification.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-9\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Queue, calendar and feed previews<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduling by CSV and multi-media uploader, on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Recurring posts and post recycling on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approval workflows and unlimited workspaces with roles on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics, best times to post, hashtag and competitor analysis on Business<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI Assist for text and images, with unlimited prompts on Business<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio (Linkie), mobile app, browser extension, API and MCP<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Publer_Pros\"><\/span>Publer Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free forever plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Very low per-account prices<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Broad network list, including Telegram and WordPress<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Publer_Cons\"><\/span>Publer Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">X is only available on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan keeps only 24 hours of post history<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Pricing is per account plus per additional member, so costs add up with scale<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per social account per month: Free $0 (3 accounts, except X); Professional $4 billed yearly or $5 monthly; Business $8 billed yearly or $10 monthly; Enterprise custom. Trials of 7 days (Professional) and 14 days (Business). The page shows euros in some regions and dollars in others. 50% nonprofit discount.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/publer-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Publer review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"10_SocialPilot\"><\/span>10. SocialPilot<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> agencies and small teams that want flat per-plan pricing with client seats.<\/p><p style=\"margin:0 0 16px;\">SocialPilot supports Facebook, Instagram, TikTok, Twitter (X), LinkedIn, Threads, Bluesky, YouTube, Pinterest and Google Business. Its plans are flat, with accounts and users included and extra accounts and users sold as add-ons, and a white-label option on higher plans.<\/p><p style=\"margin:0 0 16px;\">Bulk scheduling of up to 500 posts by CSV, a social inbox with automation, approvals and an AI assistant are among the features it lists.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-10\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar with drag and drop, queues, repeat posts and first comment<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduling up to 500 posts by CSV (Premium and Ultimate only)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social inbox with auto-replies (Standard and up, not on Essentials)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Custom, scheduled and white-label reports on higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals and role-based permissions<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI Pilot for captions, hashtags and brand voice<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile app, browser extension and a ChatGPT and MCP integration<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"SocialPilot_Pros\"><\/span>SocialPilot Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Standard covers 10 profiles and 3 users at a competitive list price<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Client seats on higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial, no card required<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"SocialPilot_Cons\"><\/span>SocialPilot Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Essentials lacks bulk scheduling, approvals and PDF reports<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Annual plans are not refundable under its refund policy<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Billed in USD: Essentials $25.50 per month billed yearly or $30 monthly (7 accounts, 1 user); Standard $42.50 or $50 (15 accounts, 3 users); Premium $85 or $100 (25 accounts, 6 users, unlimited client seats); Ultimate $170 or $200 (50 accounts, unlimited users); Enterprise custom. Extra account $4 per month and extra user $5 on Standard and Premium. Yearly billing saves 15%. 14-day trial, no card, no free plan.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/socialpilot-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full SocialPilot review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"11_Metricool\"><\/span>11. Metricool<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> individuals, small businesses and agencies who want a free plan and analytics-led planning.<\/p><p style=\"margin:0 0 16px;\">Metricool started in 2014 and joined team.blue in 2024. Pricing is by number of brands, where one brand is one profile per network. It covers Web or blog, Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, plus ad accounts for Facebook, Google and TikTok.<\/p><p style=\"margin:0 0 16px;\">X needs a paid add-on, and LinkedIn is not on the Free plan.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-11\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Planner and calendar with best times and recurring posts<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox for messages and comments<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics and competitor analysis, with Looker (Data) Studio connector<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Reports in PDF and PowerPoint<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Smartlinks for link in bio; Flows for DM automation on Starter and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approval system and API on Advanced and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI assistant, credit-based<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile app, Chrome extension, Zapier, Make and MCP<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Metricool_Pros\"><\/span>Metricool Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan with 1 brand<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited analytics history on paid plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Brand-based pricing suits agencies<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Metricool_Cons\"><\/span>Metricool Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan allows 20 posts per month and 30 days of analytics<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">X costs $10 per month per account on top<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">No free trial found for paid plans<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per month, USD: Free $0 (1 brand); Starter $20 billed annually or $25 monthly for 5 brands, $36 or $45 for 10 brands; Advanced $53 or $67 for 15 brands, $85 or $107 for 25, $159 or $210 for 50; Custom on request. Annual billing saves up to 24%. Prices exclude VAT.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/metricool-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full Metricool review<\/a> &rarr;<\/p><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"12_SocialBee\"><\/span>12. SocialBee<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> solopreneurs and small agencies that want category-based, evergreen scheduling.<\/p><p style=\"margin:0 0 16px;\">SocialBee says it has been a social media management tool since 2016. Its category-based calendar recycles and expires content. It posts directly to Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business Profiles and Bluesky, and uses its mobile app for networks without direct posting.<\/p><p style=\"margin:0 0 16px;\">It also sells ConciergeBee, an in-house agency service.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-12\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Category-based content calendar with recycle and expire<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk editor, CSV uploads and RSS sources (not on Bootstrap)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social inbox with notes and boards<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics with PDF export<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Workspaces, user roles and post approval<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI Copilot and unlimited AI content generation on all plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Integrations including Canva, Unsplash, Zapier and Make<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"SocialBee_Pros\"><\/span>SocialBee Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Evergreen recycling is built in<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited AI generation on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial with full Pro access<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"SocialBee_Cons\"><\/span>SocialBee Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bootstrap lacks approvals and bulk tools and keeps 3 months of analytics<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">A profile counts every connected account<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> USD: Bootstrap $29 monthly or $290 per year (5 profiles, 1 user); Accelerate $49 or $490 (10 profiles, 1 user); Pro $99 or $990 (25 profiles, 5 workspaces, 3 users per workspace). Agency plans: Pro50 $179, Pro100 $329, Pro150 $449 per month. 14-day trial and a 30-day money-back guarantee.<\/p><\/div><p style=\"margin:0 0 20px;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/blog\/socialbee-review\/\" style=\"color:#EE6055;font-weight:700;text-decoration:none;\">Full SocialBee review<\/a> &rarr;<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"4_Tools_for_Agencies_and_Client_Approvals\"><\/span>4. Tools for Agencies and Client Approvals<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"13_Sendible\"><\/span>13. Sendible<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> agencies, franchises and multi-location brands that need many users without per-seat fees.<\/p><p style=\"margin:0 0 16px;\">Sendible started in London in 2009 and has been part of ASG since 2021. Every plan includes unlimited users, and pricing is by workspace, each with 6 social profiles. It lists Instagram, Facebook, TikTok, X, LinkedIn, Google My Business, YouTube, WordPress, Threads and Bluesky.<\/p><p style=\"margin:0 0 16px;\">Sendible does not support answering Instagram direct messages.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-13\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Workspaces per client, with Client Connect so clients do not share passwords<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduler and CSV upload, smart queues, RSS auto-poster<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Priority inbox and real-time comment monitoring<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Standard, custom and automatically emailed reports<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals from Plus; branded reports and content libraries from Premium<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI Assist with unlimited AI credits<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Chrome extension, Canva, Google Drive, Dropbox and Zapier<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sendible_Pros\"><\/span>Sendible Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited users on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Built around client workspaces<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial, no card required<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Sendible_Cons\"><\/span>Sendible Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Daily sending limits per workspace (100 to 500)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">White label is a paid add-on on Elite and Enterprise<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per month, USD view, per its pricing table: Core $35 monthly or $30 billed yearly (1 workspace, 6 profiles); Plus $99 or $84 (3 workspaces); Premium $199 or $169 (7); Elite $299 or $254 (15); Enterprise $750 or $638 (50). Yearly billing saves 15%.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"14_Planable\"><\/span>14. Planable<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> agencies and multi-brand teams that run client approvals.<\/p><p style=\"margin:0 0 16px;\">Planable began at a hackathon in 2016 and joined SE Ranking in 2025. It prices per workspace (one client, brand or location) with unlimited users. It schedules to Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads.<\/p><p style=\"margin:0 0 16px;\">Analytics, the social inbox and social listening are paid add-ons on every plan.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-14\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar, feed, grid and list views<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approval flows: optional on Basic, required on Pro, multi-level on Enterprise<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI post generation and rewriting<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Recurring posts, first comment scheduling and a media editor<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile app, Canva, Slack and Zapier integrations, MCP connector<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Public API on Pro and up<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Planable_Pros\"><\/span>Planable Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited users on every plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">First 50 posts free, with no time limit<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Clear approval tiers<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Planable_Cons\"><\/span>Planable Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Post caps per workspace (60 on Basic, 150 on Pro)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics, inbox and listening cost extra<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Volume discount only above 5 workspaces<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Per workspace per month, USD, excluding taxes: Basic $33 billed yearly or $39 monthly; Pro $49 or $59; Enterprise custom. Add-ons per workspace per month: Analytics $12 yearly or $14 monthly, Social inbox $7.50 or $9, Social listening $82.50 or $99. 30-day trial on the analytics and inbox add-ons.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"15_Loomly\"><\/span>15. Loomly<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> small to mid-size brands and agencies that want one calendar with approvals.<\/p><p style=\"margin:0 0 16px;\">Loomly, founded in 2015, supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads, with Snapchat through push notifications. Its integrations page and footer do not list X.<\/p><p style=\"margin:0 0 16px;\">Its unified inbox covers Facebook, Instagram, LinkedIn and TikTok.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-15\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar per brand, with list, calendar and post views<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approval workflows with roles, comments and version history<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox with saved replies and assignments<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk and recurring posting, hashtag manager and ideas board<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening with monthly limits (2 on Starter, 5 on Beyond)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI assistant and post generation<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">iOS and Android apps<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Loomly_Pros\"><\/span>Loomly Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited calendars and scheduling<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Simple two-plan structure<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Loomly_Cons\"><\/span>Loomly Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Beyond jumps to $249 per month billed yearly<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Scheduled reports and custom branding are not on Starter<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Yearly plans cannot be terminated early<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> USD: Starter $65 monthly or $49 per month billed yearly ($588 per year) for 12 social accounts and 3 users; Beyond $332 monthly or $249 per month billed yearly ($2,988 per year) for 60 social accounts and unlimited users; Enterprise (61+ accounts) custom. 7-day trial, no card. Yearly billing saves 25%.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"16_Vista_Social\"><\/span>16. Vista Social<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> teams that want many networks plus listening, reviews and DM automation.<\/p><p style=\"margin:0 0 16px;\">Vista Social says it was founded in 2022. Its integrations page lists Bluesky, Facebook, Google Business, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, Tumblr, X and YouTube, and it also handles review sites such as Yelp and Trustpilot.<\/p><p style=\"margin:0 0 16px;\">X is a $29 per month add-on on every plan.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-16\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited posts on all plans, calendar, bulk scheduling and optimal times<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox, DM automations, saved replies and sentiment analysis<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Single and multi-stage approvals<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Reports: social, post performance, competitor, scheduled and custom<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI credits, &#8220;Ask Vista&#8221; and MCP<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Vista Page link in bio<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Chrome and Firefox extensions and mobile apps<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Vista_Social_Pros\"><\/span>Vista Social Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Broad network list including Reddit and Tumblr<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Review management and DM automation included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial, no card<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Vista_Social_Cons\"><\/span>Vista Social Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Listening ($75 per month) and X ($29 per month) are add-ons<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Its FAQ and plan table disagree on the number of users<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> USD: Professional $99 monthly or $950 per year (15 profiles, 2 users); Advanced $199 or $1,910 (30 profiles, 3 users); Scale $449 or $4,310 (70 profiles, 4 users); Enterprise custom. Yearly billing saves 20%.<\/p><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"5_Calendars_Content_Creation_and_Analytics-First_Tools\"><\/span>5. Calendars, Content Creation and Analytics-First Tools<span class=\"ez-toc-section-end\"><\/span><\/h2><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"17_CoSchedule\"><\/span>17. CoSchedule<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> solo marketers and small teams that also want a marketing calendar and project work.<\/p><p style=\"margin:0 0 16px;\">CoSchedule launched its calendar on 23 September 2013 and was founded by Garrett Moon and Justin Walsh. It publishes to Bluesky, Facebook, Google Business Profiles, Instagram, LinkedIn, Mastodon, Pinterest, TikTok, Threads, YouTube and X.<\/p><p style=\"margin:0 0 16px;\">X is not in base plans and costs $16 per profile per month.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-17\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Drag and drop calendar, color labels, campaigns and kanban<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited social scheduling, best time scheduling and ReQueue automation<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk import of up to 365 messages<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Link in bio for Instagram and TikTok<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social inbox, saved replies and AI replies<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics, scheduled and white-label reports<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Chrome extension, mobile app, Zapier and WordPress<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"CoSchedule_Pros\"><\/span>CoSchedule Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free calendar for up to 15 posts per profile<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Marketing calendar and project tools included<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unlimited social messages on all plans<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"CoSchedule_Cons\"><\/span>CoSchedule Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Starter is limited to 1 user and Professional to 3<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Extra profiles cost $5 per month and extra seats $29 per month<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">The Suite price is shown as both &#8220;starting at $69&#8221; and &#8220;talk to sales&#8221;<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> USD: Starter $29 billed annually or $39 monthly (1 seat, 3 profiles); Professional $49 or $59 (2 seats, 5 profiles); Suite custom. 14-day trial. 30% nonprofit discount.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"18_ContentStudio\"><\/span>18. ContentStudio<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> small teams and agencies that want AI content tools, discovery and flat pricing.<\/p><p style=\"margin:0 0 16px;\">ContentStudio was founded in 2017 and is remote-first. Its pricing page lists Facebook, Instagram, X, Google Business Profile, LinkedIn, TikTok, Bluesky, Threads, YouTube, Pinterest and Telegram.<\/p><p style=\"margin:0 0 16px;\">Plans are flat, not per user.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-18\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Multi-platform publishing, smart scheduling and recurring posts<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk CSV upload, RSS autoposting and evergreen campaigns on Advanced and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar, list, feed, Instagram grid and TikTok grid views<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox (not on Standard)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approval workflow and client dashboard on Advanced and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">AI Studio for text, image and video, with brand voice<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile apps, Chrome extension, Zapier, Make, n8n, API and MCP<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"ContentStudio_Pros\"><\/span>ContentStudio Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Low entry price<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Agency plan with unlimited workspaces and users<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">White-label and reseller add-ons<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"ContentStudio_Cons\"><\/span>ContentStudio Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">No free plan, 7-day trial only<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Social listening is a paid add-on<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Competitor analytics covers Facebook and Instagram only<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> USD: Standard $19 per month billed annually or $29 monthly (5 accounts, 1 user); Advanced $49 or $69 (10 accounts, 2 users); Agency Unlimited $99 or $139 (25 accounts, unlimited workspaces and users); Enterprise custom. Extra social account $5, extra user $10 per month. Social listening add-on from $99 per month. 7-day trial and a 30-day money-back guarantee for first-time subscribers.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"19_Iconosquare\"><\/span>19. Iconosquare<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> brands and agencies that want analytics first, mainly for Instagram, TikTok and Facebook.<\/p><p style=\"margin:0 0 16px;\">Iconosquare launched in 2011 as Statigram and was renamed in 2015. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube, with X only on Launch and above.<\/p><p style=\"margin:0 0 16px;\">Its unified inbox covers Instagram, TikTok, Facebook and LinkedIn.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-19\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Scheduling and auto-publishing for posts, Reels, Stories, TikToks, Shorts and carousels<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Calendar with drag and drop and best time to post<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox for comments, DMs and mentions, with an Instagram giveaway picker (Launch and up)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Listening for competitors, hashtags and brand mentions (Scale and up)<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Custom dashboards, scheduled reports and white-label reports on Custom<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Uma AI Analyst on paid plans, and an MCP integration in beta<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Mobile companion app, Zapier and Adobe Express<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Iconosquare_Pros\"><\/span>Iconosquare Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan with 2 profiles<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Analytics-first, with 2 years of history on Scale<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">14-day trial with all features<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Iconosquare_Cons\"><\/span>Iconosquare Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">The Free plan allows 10 posts per profile per month and 1 month of analytics<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox and listening are locked to higher plans<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Prices were shown in euros, and the vendor says pricing varies by region<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> Displayed in euros: Free EUR 0; Starter EUR 9 per month billed yearly (3 profiles) or EUR 15 (5 profiles), EUR 11 or 18 monthly; Launch from EUR 33 yearly or 39 monthly; Scale EUR 69 to 219 per month billed yearly depending on profile count; Custom from EUR 116. Annual billing gives 2 months free.<\/p><\/div><h3 style=\"color:#2A1A18;font-size:24px;font-weight:800;margin:40px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"20_Zoho_Social\"><\/span>20. Zoho Social<span class=\"ez-toc-section-end\"><\/span><\/h3><div style=\"border:1px solid #FAD9D3;border-radius:16px;padding:18px 24px 14px;background:#fff;margin:22px 0;box-shadow:0 1px 3px rgba(201,69,59,0.05);\"><p style=\"margin:0 0 14px;\"><span style=\"display:inline-block;background:#FFF3F1;border:1px solid #FAD9D3;color:#C9453B;font-weight:700;font-size:13px;letter-spacing:.4px;text-transform:uppercase;border-radius:999px;padding:4px 12px;\">Best for<\/span> Zoho users and teams that want a low-cost plan with agency options.<\/p><p style=\"margin:0 0 16px;\">Zoho Social is a product of Zoho Corporation. Its pricing page lists 14 channels per brand on Standard and Professional (Facebook Pages, X, Instagram, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, Snapchat and Arattai), and 16 on higher plans with WhatsApp and Telegram business accounts.<\/p><p style=\"margin:0 0 16px;\">The Free plan covers 6 channels, and Zoho says availability can vary by region.<\/p><h4 style=\"color:#2A1A18;font-size:18px;font-weight:700;margin:18px 0 8px;\"><span class=\"ez-toc-section\" id=\"Key_features-20\"><\/span>Key features<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Multi-channel scheduling, drafts and a publishing calendar<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Bulk scheduling on Professional and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Unified inbox and SmartQ best-time predictions on Premium and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Monitoring columns for keywords, mentions, hashtags and reviews<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Approvals on Premium and up<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Zia AI assistant built on OpenAI<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Integrations with Zoho CRM, Zoho Desk and Canva, mobile apps and a browser extension<\/li><\/ul><div style=\"display:flex;flex-wrap:wrap;gap:24px;\"><div style=\"flex:1 1 260px;\"><h4 style=\"color:#2E7D4F;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Zoho_Social_Pros\"><\/span>Zoho Social Pros<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Free plan, plus a 15-day trial<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Per-brand pricing that suits agencies<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Part of the Zoho ecosystem<\/li><\/ul><\/div><div style=\"flex:1 1 260px;\"><h4 style=\"color:#C9453B;font-size:17px;font-weight:700;margin:6px 0 8px;\"><span class=\"ez-toc-section\" id=\"Zoho_Social_Cons\"><\/span>Zoho Social Cons<span class=\"ez-toc-section-end\"><\/span><\/h4><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Inbox, approvals and SmartQ need Premium<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Standard has no bulk scheduling or post insights<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Listening is monitoring columns, not a separate listening product<\/li><\/ul><\/div><\/div><p style=\"margin:4px 0 0;font-size:16px;\"><strong style=\"color:#2A1A18;\">Pricing:<\/strong> From Zoho&#8217;s pricing data, USD: Free $0; Standard $10 per month billed yearly or $15 monthly; Professional $30 or $40; Premium $40 or $65 (3 team members); Agency $230 or $320 (10 clients); Agency Plus $330 or $460 (20 clients). Zoho says prices adjust by region, so confirm on its page.<\/p><\/div><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Social_Media_Management_Tools_Compared_Networks\"><\/span>Social Media Management Tools Compared: Networks<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">This matrix shows the main networks each tool lists for publishing. Always confirm the exact capabilities per network on the vendor&#8217;s page, because inbox, analytics and publishing do not always match.<\/p><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:760px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Tool<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Instagram<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Facebook<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">TikTok<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">LinkedIn<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">X<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Pinterest<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">YouTube<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Threads<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Hootsuite<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sprout Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Agorapulse<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sprinklr<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Brandwatch<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Buffer<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Later<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">&ndash;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Publer<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">SocialPilot<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Metricool<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">SocialBee<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sendible<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">&ndash;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Planable<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Loomly<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Vista Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">CoSchedule<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">ContentStudio<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Iconosquare<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Zoho Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><\/tbody><\/table><\/div><p style=\"font-size:14px;color:#7A6663;margin:-8px 0 18px;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span> available in at least one plan &nbsp; <span style=\"color:#C9453B;font-weight:800;\">+<\/span> paid add-on, extra cost or separate product &nbsp; <span style=\"color:#C9453B;font-weight:700;\">~<\/span> limited &nbsp; <span style=\"color:#9A8784;\">&ndash;<\/span> not offered or not listed &nbsp; <span style=\"color:#9A8784;\">?<\/span> not confirmed on the vendor&#8217;s pages<\/p><p style=\"margin:0 0 16px;\"><span style=\"font-size:14px;color:#7A6663;\">Notes: Buffer lists YouTube Shorts only. Sprinklr lists Threads on its channel list without detailing capabilities. Brandwatch does not say which networks support publishing and which are listening only. DMpro is excluded because it is not a scheduler.<\/span><\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Social_Media_Management_Tools_Compared_Features\"><\/span>Social Media Management Tools Compared: Features<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Tool<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Unified inbox<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Social listening<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Approvals<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Link in bio<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:10px 8px;text-align:center;border-bottom:1px solid #FAD9D3;font-size:13px;\">Bulk scheduling<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Hootsuite<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sprout Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Agorapulse<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sprinklr<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Brandwatch<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Buffer<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Later<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Publer<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">SocialPilot<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Metricool<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">SocialBee<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Sendible<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Planable<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Loomly<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Vista Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">CoSchedule<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">ContentStudio<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Iconosquare<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#9A8784;\">?<\/span><\/td><\/tr><tr style=\"\"><td style=\"padding:9px 12px;text-align:left;border-bottom:1px solid #FAD9D3;font-weight:700;color:#2A1A18;white-space:nowrap;\">Zoho Social<\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:700;\">~<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#C9453B;font-weight:800;\">+<\/span><\/td><td style=\"padding:9px 8px;text-align:center;border-bottom:1px solid #FAD9D3;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span><\/td><\/tr><\/tbody><\/table><\/div><p style=\"font-size:14px;color:#7A6663;margin:-8px 0 18px;\"><span style=\"color:#2E7D4F;font-weight:800;\">&#10003;<\/span> available in at least one plan &nbsp; <span style=\"color:#C9453B;font-weight:800;\">+<\/span> paid add-on, extra cost or separate product &nbsp; <span style=\"color:#C9453B;font-weight:700;\">~<\/span> limited &nbsp; <span style=\"color:#9A8784;\">&ndash;<\/span> not offered or not listed &nbsp; <span style=\"color:#9A8784;\">?<\/span> not confirmed on the vendor&#8217;s pages<\/p><p style=\"margin:0 0 16px;\"><span style=\"font-size:14px;color:#7A6663;\">Features are shown when they appear on the vendor&#8217;s pages, often only on higher plans. Buffer&#8217;s inbox covers comments only. A &#8220;?&#8221; means we could not confirm the feature on the vendor&#8217;s pages, not that it is missing.<\/span><\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Free_Plans_and_Free_Trials\"><\/span>Free Plans and Free Trials<span class=\"ez-toc-section-end\"><\/span><\/h2><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Tool<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Free plan<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Free trial<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Buffer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3 channels, 10 scheduled posts per channel, 30 days of insights<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">14 days on paid plans<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Publer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">3 accounts (except X), 10 scheduled posts per account, 24-hour post history<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">7 days (Professional), 14 days (Business)<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Metricool<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1 brand, 20 posts per month, 5 competitor profiles, 30 days of analytics<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">None found for paid plans<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Iconosquare<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">2 profiles, 10 posts per profile per month, 1 month of analytics<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">14 days, all features<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Zoho Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">1 brand with 6 channels, 1 team member<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">15 days<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">CoSchedule<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Free calendar, up to 15 posts per profile<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">14 days<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Planable<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">First 50 posts free, no time limit<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Add-ons have a 30-day trial<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">DMpro<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">250 conversations per month, with $3 of AI credits<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$1 first month of Pro<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Hootsuite, Sprout Social, SocialPilot, SocialBee, Sendible, Loomly, Vista Social, ContentStudio, Later<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">No free plan<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">7 to 30 days (Sprout Social 30 days, Loomly 7 days, ContentStudio 7 days, the rest 14 days)<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\"><span style=\"font-size:14px;color:#7A6663;\">Agorapulse had a free plan that its help center says ended on 6 July 2026. It now offers a free Archie plan, an AI content tool with 10 credits per month, which is not a scheduler.<\/span><\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"What_Does_It_Really_Cost_10_Profiles_and_3_Users\"><\/span>What Does It Really Cost? 10 Profiles and 3 Users<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">Headline prices are not comparable, because tools charge on different meters. To make a fair comparison, we calculated the cheapest listed plan that covers <strong>10 social profiles and 3 users on annual billing<\/strong>.<\/p><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 540\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Monthly cost of 10 profiles and 3 users on annual billing\"><text x=\"20\" y=\"26\" font-size=\"14\" font-weight=\"700\" fill=\"#2A1A18\">Cheapest plan covering 10 profiles and 3 users, per month, annual billing<\/text><text x=\"20\" y=\"61\" font-size=\"13\" fill=\"#4A3A38\">Publer Professional*<\/text><rect x=\"260\" y=\"44\" width=\"45.87\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"313.87\" y=\"60\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$32<\/text><text x=\"20\" y=\"91\" font-size=\"13\" fill=\"#4A3A38\">Zoho Social Premium*<\/text><rect x=\"260\" y=\"74\" width=\"57.33\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"325.33\" y=\"90\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$40<\/text><text x=\"20\" y=\"121\" font-size=\"13\" fill=\"#4A3A38\">Later Growth + user<\/text><rect x=\"260\" y=\"104\" width=\"59.12\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"327.12\" y=\"120\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$41.25<\/text><text x=\"20\" y=\"151\" font-size=\"13\" fill=\"#4A3A38\">SocialPilot Standard<\/text><rect x=\"260\" y=\"134\" width=\"60.92\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"328.92\" y=\"150\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$42.5<\/text><text x=\"20\" y=\"181\" font-size=\"13\" fill=\"#4A3A38\">Loomly Starter<\/text><rect x=\"260\" y=\"164\" width=\"70.23\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"338.23\" y=\"180\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$49<\/text><text x=\"20\" y=\"211\" font-size=\"13\" fill=\"#4A3A38\">SocialBee Accelerate + users*<\/text><rect x=\"260\" y=\"194\" width=\"82.41\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"350.41\" y=\"210\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$57.5<\/text><text x=\"20\" y=\"241\" font-size=\"13\" fill=\"#4A3A38\">ContentStudio Advanced*<\/text><rect x=\"260\" y=\"224\" width=\"84.56\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"352.56\" y=\"240\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$59<\/text><text x=\"20\" y=\"271\" font-size=\"13\" fill=\"#4A3A38\">Sendible Plus<\/text><rect x=\"260\" y=\"254\" width=\"120.40\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"388.40\" y=\"270\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$84<\/text><text x=\"20\" y=\"301\" font-size=\"13\" fill=\"#4A3A38\">Buffer Team<\/text><rect x=\"260\" y=\"284\" width=\"143.33\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"411.33\" y=\"300\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$100<\/text><text x=\"20\" y=\"331\" font-size=\"13\" fill=\"#4A3A38\">CoSchedule Pro + extras<\/text><rect x=\"260\" y=\"314\" width=\"147.63\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"415.63\" y=\"330\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$103<\/text><text x=\"20\" y=\"361\" font-size=\"13\" fill=\"#4A3A38\">Iconosquare Scale (EUR)<\/text><rect x=\"260\" y=\"344\" width=\"170.56\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"438.56\" y=\"360\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">EUR 119<\/text><text x=\"20\" y=\"391\" font-size=\"13\" fill=\"#4A3A38\">Vista Social Advanced<\/text><rect x=\"260\" y=\"374\" width=\"229.33\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"497.33\" y=\"390\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$160<\/text><text x=\"20\" y=\"421\" font-size=\"13\" fill=\"#4A3A38\">Agorapulse Standard x3<\/text><rect x=\"260\" y=\"404\" width=\"339.69\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"607.69\" y=\"420\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$237<\/text><text x=\"20\" y=\"451\" font-size=\"13\" fill=\"#4A3A38\">Hootsuite Standard x3<\/text><rect x=\"260\" y=\"434\" width=\"425.69\" height=\"22\" rx=\"7\" fill=\"#EE6055\"\/><text x=\"693.69\" y=\"450\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$297<\/text><text x=\"20\" y=\"481\" font-size=\"13\" fill=\"#4A3A38\">Sprout Professional x3<\/text><rect x=\"260\" y=\"464\" width=\"430.0\" height=\"22\" rx=\"7\" fill=\"#C9453B\"\/><rect x=\"664.0\" y=\"464\" width=\"8\" height=\"22\" fill=\"#fff\" transform=\"skewX(-20)\" transform-origin=\"664.0 464\"\/><text x=\"698.0\" y=\"480\" font-size=\"13\" font-weight=\"700\" fill=\"#2A1A18\">$897<\/text><text x=\"20\" y=\"530\" font-size=\"12\" fill=\"#7A6663\">List prices from vendor pages on 6 and 7 Oct 2026, before tax. Bar for Sprout Social is shortened. See assumptions below.<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 3. Monthly cost for the same setup across 15 tools that publish a price for it.<\/figcaption><\/figure><div style=\"overflow-x:auto;margin:22px 0;border:1px solid #FAD9D3;border-radius:16px;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;min-width:640px;\"><thead><tr><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Tool<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">How we got there<\/th><th style=\"background:#EE6055;color:#fff;font-weight:600;padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;\">Per month<\/th><\/tr><\/thead><tbody><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Publer*<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Professional: 10 accounts (10th free) plus 2 extra members at $1.60, per Publer&#8217;s price selector<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">about $32<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Zoho Social*<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Premium: 1 brand with 16 channels, 3 team members<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$40<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Later<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Growth ($37.50, 16 profiles, 2 users) plus 1 extra user at $3.75<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$41.25<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialPilot<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Standard plan: 15 accounts, 3 users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$42.50<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Loomly<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Starter: 12 accounts, 3 users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$49<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">SocialBee<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Accelerate ($40.83, 10 profiles, 1 user) plus 2 extra users at $100 a year each<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$57.50<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">ContentStudio*<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Advanced ($49, 10 accounts, 2 users) plus 1 extra user at $10<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$59<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Sendible<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Plus: 3 workspaces, 18 profiles, unlimited users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$84<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Buffer<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Team: 10 channels at $10 each, unlimited users<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$100<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">CoSchedule<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Professional $49 (5 profiles, 2 seats) plus 5 profiles at $5 and 1 seat at $29<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$103<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Iconosquare<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Scale, 10 profiles, 3 users, billed in euros<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">EUR 119<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Vista Social<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Advanced: 30 profiles, 3 users (card shows $160 rounded)<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">about $160<\/td><\/tr><tr style=\"background:#FFF3F1;\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Agorapulse<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Standard: $79 per user for 3 users, 10 profiles shared<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$237<\/td><\/tr><tr style=\"\"><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;font-weight:700;color:#2A1A18;\">Hootsuite<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">Standard: 99 per user for 3 users, up to 10 accounts<\/td><td style=\"padding:11px 12px;text-align:left;border-bottom:1px solid #FAD9D3;vertical-align:top;\">$297<\/td><\/tr><\/tbody><\/table><\/div><p style=\"margin:0 0 16px;\"><span style=\"font-size:14px;color:#7A6663;\">Assumptions: list prices from the vendors&#8217; pages on 6 October 2026, annual billing, before tax, X excluded where it is an add-on. *Zoho Social is taken from the pricing data its page loads, and ContentStudio&#8217;s extra user is priced at its listed monthly add-on rate, Publer&#8217;s total comes from the price selector on its plans page, which can change, and SocialBee&#8217;s total uses its listed yearly add-on price for extra users. Metricool, Planable, DMpro, Sprinklr and Brandwatch are not in this table because their pricing bases make the same comparison inaccurate or they publish no prices.<\/span><\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Tool\"><\/span>How to Choose the Right Tool<span class=\"ez-toc-section-end\"><\/span><\/h2><figure style=\"margin:30px 0;\"><div style=\"border:1px solid #FAD9D3;border-radius:18px;background:#fff;padding:14px;overflow-x:auto;\"><svg viewBox=\"0 0 860 330\" width=\"100%\" style=\"min-width:680px;font-family:'Inter','Segoe UI',system-ui,Arial,sans-serif\" role=\"img\" aria-label=\"Which tool fits your situation\"><rect x=\"10\" y=\"12\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"38\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Solo creator on a budget<\/text><line x1=\"310\" y1=\"33\" x2=\"347\" y2=\"33\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,33 345,27 345,39\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"12\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"38\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Buffer, Publer, Metricool, Zoho Social (free plans)<\/text><rect x=\"10\" y=\"64\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"90\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Small business, several networks<\/text><line x1=\"310\" y1=\"85\" x2=\"347\" y2=\"85\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,85 345,79 345,91\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"64\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"90\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">SocialPilot, Later, SocialBee, ContentStudio<\/text><rect x=\"10\" y=\"116\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"142\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Agency with many clients<\/text><line x1=\"310\" y1=\"137\" x2=\"347\" y2=\"137\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,137 345,131 345,143\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"116\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"142\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Sendible, Planable, SocialPilot, Vista Social<\/text><rect x=\"10\" y=\"168\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"194\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Mid-size team, one platform<\/text><line x1=\"310\" y1=\"189\" x2=\"347\" y2=\"189\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,189 345,183 345,195\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"168\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"194\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Hootsuite, Sprout Social, Agorapulse<\/text><rect x=\"10\" y=\"220\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"246\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Sell through DMs and comments<\/text><line x1=\"310\" y1=\"241\" x2=\"347\" y2=\"241\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,241 345,235 345,247\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"220\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"246\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">DMpro, plus a scheduler<\/text><rect x=\"10\" y=\"272\" width=\"300\" height=\"42\" rx=\"10\" fill=\"#FFF3F1\" stroke=\"#FAD9D3\"\/><text x=\"24\" y=\"298\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Enterprise, listening and governance<\/text><line x1=\"310\" y1=\"293\" x2=\"347\" y2=\"293\" stroke=\"#EE6055\" stroke-width=\"2.5\"\/><polygon points=\"355,293 345,287 345,299\" fill=\"#EE6055\"\/><rect x=\"358\" y=\"272\" width=\"490\" height=\"42\" rx=\"10\" fill=\"#fff\" stroke=\"#EE6055\" stroke-width=\"1.5\"\/><text x=\"372\" y=\"298\" font-size=\"13.5\" font-weight=\"700\" fill=\"#2A1A18\">Sprinklr, Brandwatch, Sprout Social<\/text><\/svg><\/div><figcaption style=\"text-align:center;font-size:14px;color:#7A6663;margin-top:8px;\">Figure 4. A quick way to shortlist tools by situation.<\/figcaption><\/figure><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Start with your networks.<\/strong> List the networks you publish to and confirm each tool supports them, including for the inbox, not just for publishing.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Count seats and profiles.<\/strong> Per-user tools cost more for bigger teams. Flat and workspace tools cost more for more profiles.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Match your workflow.<\/strong> If clients approve posts, look at Planable, Sendible, Loomly or SocialPilot. If you need listening, look at Sprout Social, Brandwatch, Sprinklr or the add-ons on Vista Social and Planable.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Test with a trial.<\/strong> Most tools offer 7 to 30 days. Connect your real accounts and run a week of posts.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\"><strong style=\"color:#2A1A18;font-weight:700;\">Pair tools when needed.<\/strong> A scheduler plus DM automation, for example, often beats a single suite.<\/li><\/ul><h3 style=\"color:#2A1A18;font-size:21px;font-weight:700;margin:26px 0 10px;line-height:1.3;\"><span class=\"ez-toc-section\" id=\"Common_mistakes\"><\/span>Common mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3><ul style=\"margin:0 0 16px;padding:0 0 0 22px;color:#4A3A38;\"><li style=\"margin-bottom:8px;line-height:1.6;\">Choosing on the headline price, without checking what is included at that price.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Forgetting that X, listening or extra profiles may cost extra.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Signing an annual plan before testing the inbox and approvals.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Buying an enterprise suite when a scheduler would do.<\/li><li style=\"margin-bottom:8px;line-height:1.6;\">Assuming every network supports publishing, inbox and analytics equally.<\/li><\/ul><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Turn_Social_Traffic_Into_Revenue_With_brandID\"><\/span>Turn Social Traffic Into Revenue With brandID<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">A management tool solves distribution. It does not solve monetization. If your posts send people to a single link, a <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/brandid.app\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">bio page on brandID<\/a> can turn that link into a shoppable home for your products, links and subscriptions. It works alongside whichever scheduler you choose: the scheduler gets the post out, and brandID captures the click.<\/p><p style=\"margin:0 0 16px;\">brandID does not publish or schedule posts. It is a link-in-bio and creator monetization platform, so you still need one of the tools above for scheduling.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"margin:0 0 16px;\">There is no single best tool, only the best fit for your networks, your team and your budget. Use the comparison tables to shortlist two or three, run a trial with your real accounts, and calculate the cost for your actual setup. If your revenue depends on conversations, add DM automation with DMpro, and send your traffic to a bio page that sells with brandID.<\/p><p style=\"margin:0 0 16px;\">Related reading: Ainfluencer&#8217;s guide to <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/ainfluencer.com\/managing-multiple-creator-accounts\/\" style=\"color:#EE6055;font-weight:600;text-decoration:none;\">managing multiple creator accounts<\/a> covers the creator side of social media work.<\/p><h2 style=\"color:#2A1A18;font-size:27px;line-height:1.25;font-weight:700;margin:46px 0 12px;letter-spacing:-.3px;\"><span class=\"ez-toc-section\" id=\"Social_Media_Management_Tools_FAQs\"><\/span>Social Media Management Tools FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is the best social media management tool in 2026?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">It depends on your team and budget. Hootsuite, Sprout Social and Agorapulse suit teams that want one platform, Buffer, Later and Publer suit creators and small teams, and Sendible, Planable and SocialPilot suit agencies. For selling through DMs and comments, DMpro works alongside a scheduler.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is the cheapest social media management tool?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">For a team of 3 managing 10 profiles on annual billing, Publer Professional comes to about $32 per month in our comparison. For solo use, Buffer, Publer, Metricool, Iconosquare and Zoho Social offer free plans with limits.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Are there free social media management tools?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Yes. Buffer, Publer, Metricool, Iconosquare and Zoho Social have free plans, CoSchedule has a free calendar, and Planable lets you publish your first 50 posts free. All have limits on channels, posts or history.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which tools charge extra for X (Twitter)?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Agorapulse (X Lite and X Plus add-ons), Metricool ($10 per month per account), Vista Social ($29 per month) and CoSchedule ($16 per profile per month) charge for X. Publer supports X only on paid plans. Later does not list X among its supported networks.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Which tool is best for agencies?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Sendible includes unlimited users on every plan, Planable prices per workspace with unlimited users, SocialPilot offers client seats and white label on higher plans, and Vista Social and ContentStudio offer agency-oriented plans.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Do these tools include social listening?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Some do. Hootsuite includes Quick Search, Later has benchmarking on Scale, and Iconosquare has listening on Scale and above. Sprout Social, Agorapulse, Planable, Vista Social and ContentStudio sell listening as an add-on, and Sprinklr and Brandwatch offer it through their enterprise suites.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">What is the difference between a scheduler and a management suite?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">A scheduler focuses on planning and publishing posts. A management suite adds a unified inbox, listening, approvals and deeper reporting, and usually costs more.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">Does DMpro replace Hootsuite or Buffer?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">No. DMpro automates DMs and comment replies and does not schedule or publish posts. Most teams pair it with a scheduler.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How accurate is the pricing in this guide?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Every price comes from the vendor&#8217;s own website as of 6 October 2026. Prices change, some vendors show different currencies by region, and enterprise vendors publish no prices, so confirm on the vendor&#8217;s page before you buy.<\/p><\/div><\/details><details itemscope itemtype=\"https:\/\/schema.org\/Question\" style=\"border:1px solid #FAD9D3;border-radius:10px;margin:11px 0;background:#fff;\"><summary itemprop=\"name\" style=\"cursor:pointer;padding:16px 19px;font-weight:700;color:#2A1A18;font-size:17px;\">How do I choose between per-user and per-profile pricing?<\/summary><div itemprop=\"acceptedAnswer\" itemscope itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 19px 18px;\"><p itemprop=\"text\" style=\"margin:0;font-size:15px;\">Per-user pricing suits small teams with many profiles. Per-profile, per-workspace and flat pricing suit larger teams or agencies. Calculate your total for your real number of users and profiles, as we do in the cost comparison.<\/p><\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compare the 20 best social media management tools for 2026 with verified pricing, supported networks, free plans, features and a cost comparison for 10 profiles and 3 users.<\/p>\n","protected":false},"author":10,"featured_media":32589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-32587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Best Social Media Management Tools in 2026 - brandID<\/title>\n<meta name=\"description\" content=\"The best social media management tools ranked for creators and small business. Publishing, DMs, analytics, and pricing compared side by side.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandid.app\/blog\/best-social-media-management-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Best Social Media Management Tools in 2026 - brandID\" \/>\n<meta property=\"og:description\" content=\"The best social media management tools ranked for creators and small business. 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